{"id":13495,"date":"2019-04-26T16:50:16","date_gmt":"2019-04-26T16:50:16","guid":{"rendered":"https:\/\/influencermarketinghub.com\/?p=13495"},"modified":"2024-06-24T12:26:19","modified_gmt":"2024-06-24T12:26:19","slug":"calculadora-de-dinero-en-instagram","status":"publish","type":"post","link":"https:\/\/influencermarketinghub.com\/es\/calculadora-de-dinero-en-instagram\/","title":{"rendered":"Haz Crecer tu Perfil en Instagram"},"content":{"rendered":"<h3><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Ways to Make Money on Instagram<\/span><\/span><\/strong><\/h3>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">[---ATOC---] <\/span><\/span><br \/>\n<span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">[---TAG:h2---]<\/span><\/span><\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><div class=\"mks_pullquote mks_pullquote_left\" style=\"width:800px; font-size: 14px; color: #333333; background-color:#e8e8e8;\"><\/span><\/span><\/p>\n<p><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Clarification:<\/span><\/span><\/strong><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Unlike YouTube, where you can sell space on your videos and channel page for advertisements, at a price determined by Google, Instagram does not compensate its users with advertisements on their posted photos. <\/span><span style=\"vertical-align: inherit;\">Instagram is owned by Facebook, so it spreads Facebook ads on people's posts. <\/span><span style=\"vertical-align: inherit;\">In such a way, if Instagram influencers and brands decide to work together, they do not have any intermediary or set fee. <\/span><span style=\"vertical-align: inherit;\">The brands make agreements with the influencers, and the rates can vary considerably depending on each circumstance. <\/span><span style=\"vertical-align: inherit;\">However, there is something that is common in almost all cases - influencers who have a high degree of <\/span><\/span><\/span><i><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">engagement are paid more, a<\/span><\/span><\/span><\/i><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">nd in turn, a large number of followers. <\/span><span style=\"vertical-align: inherit;\">Brands know that you can easily buy followers which is of no use to them. <\/span><span style=\"vertical-align: inherit;\">Therefore, they are much more interested in you having authentic followers who interact with your posts.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Compared to other social networks, Instagram profiles have high levels of engagement. <\/span><span style=\"vertical-align: inherit;\">For example, the average Facebook or Twitter user has an <\/span><\/span><\/span><i><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">engagement<\/span><\/span><\/span><\/i><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> rate of only 0.5 - 1.0%. <\/span><span style=\"vertical-align: inherit;\">In contrast, the average Instagram user has an <\/span><\/span><\/span><i><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">engagement<\/span><\/span><\/span><\/i><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> rate of 3%. <\/span><\/span><\/span><i><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Any engagement<\/span><\/span><\/span><\/i><span style=\"vertical-align: inherit;\"><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"> rate <\/span><\/span><\/span><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">higher than that, combined with a large number of followers, implies that you are an influencer. <\/span><span style=\"vertical-align: inherit;\">Our Instagram Earnings Estimator takes these factors into account. <\/span><span style=\"vertical-align: inherit;\">We consider the average <\/span><\/span><\/span><i><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">engagement <\/span><\/span><\/span><\/i><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">rate of your last 12 posts on Instagram (<\/span><\/span><\/span><i><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">engagement<\/span><\/span><\/span><\/i><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> is the <\/span><\/span><\/span><i><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">likes<\/span><\/span><\/span><\/i><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> and comments on your posts). <\/span><span style=\"vertical-align: inherit;\">For example: If your rate of engagement<\/span><\/span><\/span><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">\u00a0is less than 8% and you have less than 1000 followers, you will receive less money from brands than those followers who exceed the average engagement rate <\/span><\/span><\/span><i><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">on<\/span><\/span><\/span><\/i><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> their posts. <\/span><\/span><\/span><i><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Observe, in the graph above, the engagement<\/span><\/span><\/span><\/i><span style=\"vertical-align: inherit;\"><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"> rates <\/span><\/span><\/span><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">by number of followers.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">From the point of view of the brands, the niche also makes a difference. <\/span><span style=\"vertical-align: inherit;\">For example, fashion agencies are much more likely to work with high-profile influencers than companies that sell bathroom fixtures, so companies set their budgets accordingly.<\/span><\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><\/div><\/span><\/span><\/p>\n<p>\u00a0<\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><b>Haz Crecer tu Perfil en Instagram<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A diferencia de YouTube y sus anuncios de Google, Instagram no tiene una manera est\u00e1ndar para hacer dinero. Por lo tanto, depende de ti, como influencer, encontrar marcas que est\u00e9n dispuestas a pagarte directamente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para ello debes ser lo suficiente grande como para ser aceptado en una de las plataformas de marketing de influencers. En ese caso, podr\u00e1s apuntar tu inter\u00e9s, y si ellos te consideran como influencer, te incluir\u00e1n en su base de datos, y las marcas podr\u00e1n acercarse a ti, si tu perfil corresponde al tipo de influencer que est\u00e1n buscando. Aqu\u00ed destacamos las principales <\/span><a href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-platforms\/\"><span style=\"font-weight: 400;\">Plataformas de Marketing para Influencers <\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cualquier Instagrammer deseoso de ganar dinero, necesita adoptar como tarea primordial el aumento de seguidores fieles y leales. Puedes mejorar tu posici\u00f3n de las siguientes formas:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Perfecciona tu bio, de manera que est\u00e9 claro qui\u00e9n eres y qui\u00e9nes quieres que te sigan<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Publica regularmente. Como la mayor\u00eda de redes sociales, a Instagram le gusta ver que publicas de manera habitual - no derroches repentinos de unas cuantas publicaciones cuando tienes tiempo libre <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Publica fotos originales y de alta calidad. Intenta tomar fotos con una c\u00e1mara decente, en lugar de simplemente usar la de tu tel\u00e9fono m\u00f3vil. Debes ser conocido por producir contenido realmente bueno (que, en el caso de Instagram, es im\u00e1genes de buena calidad)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Usa hashtags relevantes, as\u00ed las personas de tu nicho podr\u00e1n encontrarte por las etiquetas de tus im\u00e1genes.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Interact\u00faa con tus seguidores - comenta y pon me gusta en sus im\u00e1genes, y ellos estar\u00e1n mucho m\u00e1s dispuestos a hacer lo mismo por ti.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Adem\u00e1s mira <\/span><a href=\"https:\/\/influencermarketinghub.com\/how-to-make-money-on-instagram\/\"><span style=\"font-weight: 400;\">este articulo<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Utiliza \u00a0Hashtags- usa el Generador de Hashtags para Instagram para generar hashtags para tus im\u00e1genes utilizando Inteligencia Artificial.<\/span><\/li>\n<\/ul>\n\n    <div class=\"confRegisterShortcodeBanner\">\n        <a href=\"\/instagram-hashtag-generator\/\">\n            <img decoding=\"async\" src=\"https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/2018\/07\/hashtag-generator.gif\">\n        <\/a>\n    <\/div>\n\n\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><b>Posts Patrocinados<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">La forma m\u00e1s com\u00fan de cooperaci\u00f3n entre las marcas y los influencers en Instagram es mediante los posts patrocinados. Nuestro calculador, mostrado con anterioridad, est\u00e1 dise\u00f1ado para estimar las ganancias de los posts patrocinados. En este caso, una marca normalmente buscar\u00e1 a alguien considerado como un influencer y le ofrecer\u00e1 pagarle por promocionar una imagen patrocinada entre sus seguidores. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por supuesto, para que la publicaci\u00f3n patrocinada sea efectiva debe sentar bien con la audiencia del influencer y parecer una recomendaci\u00f3n genuina del mismo. En los \u00faltimos a\u00f1os se ha involucrado la FTC, y ahora es un requisito que las publicaciones patrocinadas est\u00e9n claramente marcadas como tales. Si el producto encaja bien con la audiencia de Instagrammers, no deber\u00eda importar si una publicaci\u00f3n est\u00e1 marcada como #sponsored o #ad.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La publicaci\u00f3n patrocinada ideal muestra c\u00f3mo la marca del producto encaja perfectamente con la vida del Instagrammer, y c\u00f3mo puede encajar f\u00e1cilmente en la vida de sus seguidores. Los principales influencers de Instagram, con miles de seguidores que interact\u00faan en un nicho popular, pueden generar grandes ganancias por hacer publicaciones patrocinadas. Una encuesta de Grouphigh Influencer Marketing Report sugiere que un influencer de nivel medio puede cobrar entre $ 200 y $ 500 por publicaci\u00f3n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No es raro escuchar de aquellos que, con m\u00e1s de 100.000 seguidores ganan $700-$900 por foto. Quienes tienen m\u00e1s de 500.000 seguidores pueden generar de \u00a0$2.000 a $3.000 por post patrocinado.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Luego, por supuesto, est\u00e1n las superestrellas. Kim Kardashian West ha logrado ganar $300.000 por una publicaci\u00f3n en todas sus redes sociales. \u00a0\u00a1Por supuesto, sus 87.1 millones de seguidores en Instagram la ponen en un lugar especial! Generalmente un post com\u00fan de cualquiera del clan de Kardashian \/ Jenners genera por lo menos $200.000. En muchos casos, los instagrammers crean el contenido, y luego la marca tiene los derechos de reutilizarlo en su comercio y su p\u00e1gina Web.<\/span><\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><b>Marketing de Afiliaci\u00f3n<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Tal como un blogger puede promocionar un producto de afiliaci\u00f3n en su blog, un Instagrammer puede promocionar un producto de afiliaci\u00f3n en sus posts. Puedes trabajar con un sitio como <\/span><a href=\"https:\/\/account.shareasale.com\/index.cfm\"><span style=\"font-weight: 400;\">Shareasale<\/span><\/a><span style=\"font-weight: 400;\"> para encontrar productos de afiliaci\u00f3n para promocionar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por supuesto, como todo el marketing de influencers, s\u00f3lo ser\u00e1 efectivo si el producto promocionado encaja bien con tus seguidores. Si simplemente parece una propaganda de un producto sin relaci\u00f3n alguna, no les convencer\u00e1 a tus seguidores y no har\u00e1n click el enlace. Incluso pueden dejar de seguirte como forma de protesta.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Una barrera t\u00e9cnica del marketing de afiliaci\u00f3n en Instagram es que t\u00fa compartes fotos - no enlances. Una forma de solucionar esto es incluir el enlace de afiliaci\u00f3n (el cual primero debe ser enlazado de forma m\u00e1s corta) al pie de la foto.<\/span><\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><b>Usa tu Cuenta de Instagram para Promocionar tu Propio Negocio<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Por supuesto, si eres un Instagrammer exitoso, tan grande como para ser considerado un influencer, puedes promocionar tus propios productos. A\u00fan alguien tan grande como Justin Bieber usa sus cuentas de Instagram para este prop\u00f3sito. Esto es similar a los post patrocinados, excepto que en este caso las im\u00e1genes son de tus propios productos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Est\u00e1s podr\u00edan ser fotos de productos que creaste especialmente debido a tu fama, por ejemplo, una camiseta que promocione tu feed en Instagram, o puede ser alg\u00fan producto o negocio en el que participes. Por ejemplo, la estrella de pop Delta Goodrem ha recientemente usado su cuenta de Instagram para lanzar una nueva <\/span><a href=\"http:\/\/www.dailymail.co.uk\/tvshowbiz\/article-4288280\/Delta-Goodrem-launches-fragrance-Instagram.html\"><span style=\"font-weight: 400;\">l\u00ednea de fragancias<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Your goal, as an Instagrammer, is to increase both the number of followers and the <\/span><\/span><\/span><i><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">engagement. <\/span><\/span><\/span><\/i><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">If you manage to develop both extensively, you will definitely have the opportunity to make money through your Instagram account.<\/span><\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">\t<style type=\"text\/css\">\n\t\t.form_area iframe{\n\t\t\twidth: 100px;\n\t\t\tmargin: 0 auto;\n\t\t\tdisplay: block;\n\t\t}\n\t\t#ccl_ppu{\n\t\t\tposition: fixed;\n\t\t\ttop: 0;\n\t\t\tleft: 0;\n\t\t\tbottom: 0;\n\t\t\tright: 0;\n\t\t\tz-index: 800;\n\t\t}\n\t\t#ccl_ppu .close_ppu{\n\t\t\twidth: 100%;\n\t\t    height: 100%;\n\t\t    position: absolute;\n\t    }\n\t    #ccl_ppu .ccl_ppu_form{\n\t\t\tposition: relative;\n\t\t\twidth: 750px;\n\t\t\tmargin: 0 auto;\n\t\t\ttop: calc(50% - 175px);\n\t\t    padding-top: 50px;\n  \t    }\n\t    #ccl_ppu .close_ppu{\n\t    \tbackground-color: #343a40;\n\t    }\n\t    #ccl_ppu .ppu_title{\n\t    \tcolor: #fff;\n\t    \ttext-align: center;\n\t\t\tfont-size: 50px;\n\t\t\tmargin-bottom: 20px;\n\t\t\tline-height: 52px;\n\t    }\n\t    #ccl_ppu .ppu_title strong {\n\t\t\tcolor: #f24175;\n\t\t}\n\t    #ccl_ppu .sub_text_ppu{\n\t    \tcolor: #fff;\n\t    \twidth: 70%;\n\t    \ttext-align: center;\n\t    \tfont-size: 18px;\n\t\t\tdisplay: inline-block;\n\t\t\tmargin: 0 15%;\n\t    }\n\t    #ccl_ppu .ccl_ppu_form .close{\n\t    \tfont-size: 45px;\n\t    \tposition: absolute;\n\t    \tright: 0;\n\t    \ttop: 0;\n\t    \tcolor: #77797b;\n\t    \tcursor: pointer;\n\t    \tright: 0;\n    \t\tdisplay: block !important;\n\t    }\n\t    #ccl_ppu .ccl_ppu_form a.call_inf_popup {\n\t\t\tcolor: white;\n\t\t    background: #f24175;\n\t\t    padding: 10px;\n\t\t    border-radius: 5px;\n\t\t    display: block;\n\t\t    max-width: 350px;\n\t\t    text-align: center;\n\t\t    margin: 0 auto 25px;\n\t    }\n\t    @media screen and (max-width: 599px) {\n\t\t\t#ccl_ppu .ccl_ppu_form {\n\t\t\t\ttop: 8%;\n\t\t\t}\n\t\t\t#ccl_ppu .ppu_title {\n\t\t\t\tfont-size: 30px;\n\t\t\t\tline-height: 32px;\n\t\t\t}\n\t\t}\n\t<\/style>\n\t<div id='ccl_ppu' style=\"display: none;\">\n\t\t<div class=\"close_ppu\"><\/div>\n\t\t<div class=\"ccl_ppu_form\">\n\t\t\t<div class=\"close\"><i class=\"fa fa-times\" aria-hidden=\"true\"><\/i><\/div>\n\t\t\t<div class=\"ppu_title\">\n\t\t\t\tJoin our community of Influencers\n\t\t\t<\/div>\n\t\t\t<div class=\"form_area\">\n\t\t\t\t<a class=\"call_inf_popup\" href=\"javascript:void(0)\">Learn how to make money as an influencer<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"sub_text_ppu\">\n\t\t\t\tReceive exclusive content that you won\u2019t find anywhere else other than our monthly subscriber mails. 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