{"id":16000,"date":"2019-06-25T09:53:43","date_gmt":"2019-06-25T09:53:43","guid":{"rendered":"https:\/\/influencermarketinghub.com\/?p=16000"},"modified":"2024-06-24T12:20:51","modified_gmt":"2024-06-24T12:20:51","slug":"hvad-er-influencer-marketing","status":"publish","type":"post","link":"https:\/\/influencermarketinghub.com\/dk\/hvad-er-influencer-marketing\/","title":{"rendered":"Hvad er Influencer Marketing?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Folk har l\u00e6nge snakket om <\/span><b>Influencer Marketing<\/b><span style=\"font-weight: 400;\">. Det kommer ikke til at erstatte social media marketing eller content marketing, fordi det kan ikke eksistere uden dem. Hvis du er ny inden for influencer marketing og ikke er helt sikker p\u00e5 hvad det betyder, s\u00e5 er du kommet til det rigtige sted. Vi vil bryde det helt ned for dig, startende med det mest oplagte udgangspunkt: <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<h2 id=\"first\"><b>Hvad er Influencer Marketing?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">P\u00e5 det mest basale punkt, er <\/span><b>Influencer Marketing<\/b><span style=\"font-weight: 400;\"> som en hybrid af gamle og nye marketing v\u00e6rkt\u00f8jer, der tager ideen om kendis anbefalinger og placere den i en moderne drevet content marketing kampagne. Den st\u00f8rste forskel er at resultatet af kampagnen typisk er et samarbejde mellem brands og influencere.\u00a0<\/span><\/p>\n<hr class=\"stag-divider stag-divider--plain\" \/>\n<p><b>Influencer Marketing Strategier og Casestudier:<\/b><\/p>\n[---ATOC---]\n[---TAG:h2---]\n<hr class=\"stag-divider stag-divider--plain\" \/>\n<p><span style=\"font-weight: 400;\">Et godt eksempel er Youtube kendissen PewDiePie. Han samarbejdede med skaberne af en gyserfilm der tog plads i de franske katakomber under paris og <\/span><a href=\"https:\/\/blogs.wsj.com\/cmo\/2014\/08\/28\/youtube-power-couple-pewdiepie-and-cutiepiemarzia-create-miniseries-for-movie-as-above-so-below\/\"><span style=\"font-weight: 400;\">skabte en r\u00e6kke videoer<\/span><\/a><span style=\"font-weight: 400;\">, hvor han undergik udfordringer i katakomberne. Det var perfekt indhold for PewDiePie\u2019s 27 millioner abonnenter og han havde n\u00e6sten dobbelt s\u00e5 mange visninger end filmens trailer. Alle vandt. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Det er det simple eksempel. Det er let at forestille sig en kendis samarbejde med et firma om at markedsf\u00f8re et produkt. Selvom det best\u00e5r af en r\u00e6kke videoer p\u00e5 10 minutter hver, fremfor en 30 sekunders reklame i tv\u2019et. Men folk ville ikke snakke om Influencer Marketing - du ville heller ikke kunne l\u00e6se om det - Hvis ikke det havde et meget bredere s\u00e6t applikationer og form\u00e5l. Og n\u00f8glen er i ordet, \u201cInfluencer.\u201d<\/span><\/p>\n<p>Pr\u00f8v ogs\u00e5 vores Influencer S\u00f8gev\u00e6rkt\u00f8j her og find danske influencers:<\/p>\n    <link rel=\"stylesheet\" href=\"https:\/\/influencermarketinghub.com\/wp-content\/plugins\/IMH-tools\/tools\/tt_influencer_search\/ttis.css\" \/>\n    <script src=\"https:\/\/influencermarketinghub.com\/wp-content\/plugins\/IMH-tools\/tools\/tt_influencer_search\/ttis.js\"><\/script>\n    <div id=\"ttInfluencerSerach\">\n        <div class=\"ttisHead\">\n            <div class=\"ttisHead_title\">\n                <p>\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"15\" viewBox=\"0 0 13 15\" fill=\"none\">\n                        <path d=\"M12.25 6.49219V4.11328C12.2227 4.11328 12.2227 4.11328 12.2227 4.11328C11.5664 4.11328 10.9375 3.92188 10.418 3.56641C9.65234 3.07422 9.10547 2.28125 8.94141 1.37891C8.88672 1.1875 8.88672 0.996094 8.88672 0.804688C8.88672 0.777344 8.88672 0.777344 8.88672 0.75H6.48047V10.3203C6.48047 11.4414 5.55078 12.3711 4.42969 12.3711C3.30859 12.3711 2.37891 11.4414 2.37891 10.3203C2.37891 9.19922 3.30859 8.26953 4.42969 8.26953C4.64844 8.26953 4.83984 8.29688 5.05859 8.37891V5.91797C4.83984 5.89062 4.64844 5.86328 4.42969 5.86328C1.96875 5.86328 0 7.85938 0 10.3203C0 12.7812 1.96875 14.75 4.42969 14.75C6.89062 14.75 8.88672 12.7812 8.88672 10.3203V5.42578C9.81641 6.10938 10.9648 6.49219 12.2227 6.49219H12.25Z\" fill=\"#FF0078\"\/>\n                    <\/svg>\n                    <span>Find TikTok Influencers<\/span>\n                <\/p>\n            <\/div>\n            <div class=\"ttisHead_nav\">\n                <div class=\"ttisHead_nav-item topic\">\n                    <p>Topic<\/p>\n                    <div class=\"ttisHead_nav-select\">\n                        <div class=\"ttisNavMain\" onclick=\"ttis_dropDown.dropStart(this)\" data-option=\"Fashion\">\n                            Fashion\n                        <\/div>\n                        <div class=\"ttisNavOptions\">\n                            <div data-option=\"Fashion\">Fashion<\/div>\n                            <div data-option=\"Beauty\">Beauty<\/div>\n                            <div data-option=\"Fitness\">Fitness<\/div>\n                            <div data-option=\"Food\">Food<\/div>\n                            <div data-option=\"Travel\">Travel<\/div>\n                            <a href=\"https:\/\/klear.com\/solutions\/tiktok-influencers\/?utm_source=influencer+marketing+hub&utm_medium=free+tiktok+influencer+search+tool&utm_campaign=free+tiktok+influencer+search+tool\" target=\"_blank\">Search more topics<\/a>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                <div class=\"ttisHead_nav-item location\">\n                    <p>Location<\/p>\n                    <div class=\"ttisHead_nav-select\">\n                        <div class=\"ttisNavMain\" onclick=\"ttis_dropDown.dropStart(this)\" data-option=\"United States\">\n                            United States\n                        <\/div>\n                        <div class=\"ttisNavOptions\">\n                            <div data-option=\"United States\">United States<\/div>\n                            <div data-option=\"Canada\">Canada<\/div>\n                            <div data-option=\"United Kingdom\">United Kingdom<\/div>\n                            <div data-option=\"Germany\">Germany<\/div>\n                            <div data-option=\"France\">France<\/div>\n                            <a href=\"https:\/\/klear.com\/solutions\/tiktok-influencers\/?utm_source=influencer+marketing+hub&utm_medium=free+tiktok+influencer+search+tool&utm_campaign=free+tiktok+influencer+search+tool\" target=\"_blank\">Search more locations<\/a>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n\n        <\/div>\n        <div class=\"ttisResult preloader\">\n\n        <\/div>\n        <div class=\"ttisFooter\">\n            <p class=\"title\">Get a lot more with Klear<\/p>\n            <ul>\n                <li>Run winning campaigns with an end-to-end influencer tool<\/li>\n                <li>Find TikTok and Instagram influencers with Topic, Geo, Keyword, and Language search<\/li>\n                <li>Vet influencers by performance metrics and audience demographics<\/li>\n                <li>View past brands collaboration and brand mentions<\/li>\n                <li>Send briefs, content approval, contracts, Stories tracking and payments<\/li>\n                <li>Generate beautiful campaign reports<\/li>\n            <\/ul>\n            <a href=\"https:\/\/klear.com\/solutions\/tiktok-influencers\/?utm_source=influencer+marketing+hub&utm_medium=free+tiktok+influencer+search+tool&utm_campaign=free+tiktok+influencer+search+tool\" target=\"_blank\">See Klear in Action<\/a>\n            <img decoding=\"async\" src=\"https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/plugins\/IMH-tools\/tools\/tt_influencer_search\/\/klear.png\" alt=\"\">\n        <\/div>\n    <\/div>\n    \n<p><b>Influencers, i mods\u00e6tning til kendisser, kan v\u00e6re overalt. De kan v\u00e6re hvem som helst.<\/b><span style=\"font-weight: 400;\"> Det der g\u00f8r dem s\u00e5 indflydelsesrige er deres mange f\u00f8lgere p\u00e5 internettet og de sociale medier. En Influencer kan v\u00e6re en popul\u00e6r modefotograf p\u00e5 Instagram, eller en vellidt cybersikkerheds blogger p\u00e5 twitter, eller en respekteret marketingdirekt\u00f8r p\u00e5 LinkedIn. Der er indflydelsesrige personer i alle industrier, du skal bare finde dem. De er let genkendelige ved deres mange tusinde (nogle gange millioner) af f\u00f8lgere, og dette er m\u00e5lgruppen du er efter.<\/span><\/p>\n<p>Du kan lige nu download den sidste nye udgave af vores \u00e5rlige <a href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-benchmark-report\/\">Influencer Marketing Benchmark 2022<\/a>, hvor vi har samlet og interviewet flere tusinder prominente markedsf\u00f8ringsansvarlige fra verdens mest succesfulde virksomheder.<\/p>\n<hr class=\"stag-divider stag-divider--plain\" \/>\n<h2><b>Hvad virker ved Influencer Marketing<\/b><\/h2>\n<p><b>V\u00e6r omhyggelig i din tilgang til Influencer Marketing<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Du skal v\u00e6re organiseret. Lav en strategi, en plan og budget, og brug tid p\u00e5 research. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Du skal v\u00e6re t\u00e5lmodig og menneskelig - Mennesker der taler med andre mennesker, ikke et firma der taler med et andet firma.\u00a0<\/span><\/li>\n<\/ul>\n<p><b>Lav et skema<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Foretr\u00e6kker influenceren m\u00e5nedligt, hvert kvartal, eller halv\u00e5rlige opkald og nyhedsbreve?<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Integrer jeres PR tidsplan, produkt udgivelsesplan osv.\u00a0 <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Send e-mails p\u00e5 vegne af medarbejdere h\u00f8jere oppe i virksomheden. Planl\u00e6g rejse skema for ledende personale og planl\u00e6g m\u00f8der ansigt til ansigt.\u00a0<\/span><\/li>\n<\/ul>\n<hr class=\"stag-divider stag-divider--plain\" \/>\n<h2><b>Hvad Influencer Marketing ikke er<\/b><\/h2>\n<p><b>Dette er et godt tidspunkt at pointere at IM ikke kun handler om at finde en person med en stor f\u00f8lger base og derefter tilbyde dem penge eller omtale, s\u00e5 de kan sige gode ting om jer.<\/b><span style=\"font-weight: 400;\"> Det er hvad virale kendisser er til. Influencers er folk der har brugt tid p\u00e5 at opbygge deres eget brand og dyrket deres publikum\/f\u00f8lgere; de er derfor naturligvis beskyttende overfor deres omd\u00f8mme og de personer der stoler p\u00e5 dem. De er mennesker der har haft t\u00e5lmodighed og fokus nok til at blive succesfulde p\u00e5 de sociale medier, en f\u00f8lger af gangen. Mennesker som dem er ikke interesseret i en hurtig udbetaling.<\/span><\/p>\n<p><b>Influencer Marketing handler heller ikke om hurtig udbetaling.<\/b><span style=\"font-weight: 400;\"> Det er den samme langsomme fremgangsm\u00e5de som sociale medier og content marketing, hvor din kampagne ikke direkte handler om at s\u00e6lge dine varer. Det handler om at demonstrere autoritet, trov\u00e6rdighed og lederskab indenfor din branche. Det handler om at blive et med det du tilbyder, ligesom n\u00e5r folk siger de vil genskrive et dokument fremfor at tage en fotokopi af det.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketing indenfor de sociale medier, er en langsom proces der handler om at erhverve den slags tilh\u00e6ngere der er loyale og engagerede. Det er fristende at t\u00e6nke at alliere sig med en indflydelsesrig influencer, er en nem vej indtil deres f\u00f8lgeres hjerter og sind. Det er dog slet ikke s\u00e5 simpelt. For at alliere dig med en influencer, skal du selv vinde<\/span> <span style=\"font-weight: 400;\">deres tillid og respekt. Men hvordan?\u00a0<\/span><\/p>\n<h2><b>Hvad virker ikke inden for Influencer Marketing<\/b><\/h2>\n<p><b>Generalisere din tilgang til at finde og g\u00f8re brug af forskellige Influencers.<\/b><span style=\"font-weight: 400;\"> Det der passer til en, passer n\u00f8dvendigvis ikke til en anden. Skr\u00e6ddersy din tilgang til den specifikke Influencer.\u00a0<\/span><\/p>\n<p><b>Kun at se p\u00e5 influencerens popularitet.<\/b><span style=\"font-weight: 400;\"> Indflydelse er ikke ensbetydende med popularitet, husk derfor at dit m\u00e5l er at fremkalde en specifik handling af dine kunder.<\/span><\/p>\n<hr class=\"stag-divider stag-divider--plain\" \/>\n<h2><b>En Simpel Regel: Influencer Marketing er Marketing til Influencers<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">I traditionel marketing indenfor sociale medier, vil et brand starte en side p\u00e5 den medieplatform de v\u00e6lger og med tiden vil deres f\u00f8lger base gro og afsl\u00f8re hvem deres mest loyale f\u00f8lgere er. Hvilket er dem der liker og deler deres indhold, eller laver indl\u00e6g hvor de n\u00e6vner deres brand. Brugere som disse, vil ofte blive plejet ekstra gennem personlig opm\u00e6rksomhed, som del af en st\u00e6rk segmenteret gruppe af de mest loyale f\u00f8lgere. Dette omfatter en indsats for at markedsf\u00f8re til denne gruppe, for at f\u00e5 dem til at blive ved med at sprede ordet.\u00a0<\/span><\/p>\n<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }<\/style>\n<div class=\"embed-container\"><iframe src=\"https:\/\/www.youtube.com\/embed\/yHUvzXGA7kk\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<div>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<\/div>\n<div class=\"quoteShortcode\">IM fort\u00e6ller os at vores tid er bedre brugt i markedsf\u00f8ring direkte til indflydelsesrige personer, hvis likes og dislikes - ligner vores egne. <\/div>\n<p><span style=\"font-weight: 400;\">Et problem med denne fremgangsm\u00e5de: Nogle brugere har slet ikke nok f\u00f8lgere til at g\u00f8re en forskel. Faktisk har de fleste brugere ikke nok. De fleste har et lille netv\u00e6rk best\u00e5ende af m\u00e5ske et par hundrede venner og bekendte som repr\u00e6senterer mange forskellige meninger og pr\u00e6ferencer. I mellemtiden vil et brand k\u00e6mpe for at skabe indhold som de h\u00e5ber vil kunne r\u00e6sonnere med deres f\u00f8lgere p\u00e5 en meningsfuld m\u00e5de, alt imens de forbliver engagerede i de daglige interaktioner. Denne brede tilgang til marketing indenfor de sociale medier, vil selvf\u00f8lgelig give meget uregelm\u00e6ssige resultater. I stedet for at fors\u00f8ge at f\u00e5 likes og f\u00f8lgere i blinde, eller kaste forskellige former for indhold ud p\u00e5 nettet for at se hvad der virker, fort\u00e6ller IM os at vores tid er bedre brugt p\u00e5 marketing direkte til indflydelsesrige personer, hvor vi allerede ved at deres likes og dislikes, matcher vores egne. Hvilket betyder at engagere sig med disse mennesker p\u00e5 tv\u00e6rs af sociale konti. Ikke kun like og f\u00f8lge, men derudover kommentere og vise viden og en personlighed. Det kan ogs\u00e5 betyde at skabe indhold der er specifikt for at f\u00e5 Influencerens opm\u00e6rksomhed. P\u00e5 trods af at den ultimative gevinst er Influencerens f\u00f8lgere for brandsene, s\u00e5 best\u00e5r deres m\u00e5lgruppe alligevel af Influencerne selv.\u00a0<\/span><\/p>\n<p><b>To ting er opn\u00e5et ved at l\u00e6gge dette fundament.<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Det f\u00f8rste er, at ved blot at engagere positivt p\u00e5 din influencers sociale medier, opn\u00e5r du en hurtig adgang til deres f\u00f8lgere. Du pr\u00f8ver ikke at s\u00e6lge noget, i stedet viser du blot dit ansigt, som en del af deres gruppe, hvilket kun \u00f8ger din trov\u00e6rdighed l\u00e6ngere henne af vejen.\u00a0\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Det n\u00e6ste du opn\u00e5r er, at n\u00e5r du senere hen foresl\u00e5r en form for IM samarbejde, s\u00e5 ved de allerede hvem du er. Influencers er ikke kendisser, som s\u00e5dan, men deres online tilv\u00e6relse kan godt se s\u00e5dan ud. Med mange afbrydelser fra folk de ikke kender, der gerne vil bruge deres tid, enten p\u00e5 at rose dem eller s\u00e6lge en ide til dem. Du bliver derfor n\u00f8dt til at skille dig ud fra m\u00e6ngden af de henvendelser de f\u00e5r i form af e-mails og beskeder. S\u00e5 n\u00e5r du endelig tager kontakt til dem, s\u00e5 ved de allerede hvem du er og hvad du st\u00e5r for, og om i er et godt fit. Hvis du har l\u00e6st p\u00e5 lektien kan du trygt slappe af i din viden om at i er.\u00a0<\/span><\/li>\n<\/ol>\n<hr class=\"stag-divider stag-divider--plain\" \/>\n<h2><b>\u00a0En Influencer Marketing Kampagne: Casestudie<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">PewDiePie eksemplet fra tidligere har m\u00e5ske givet dig en ide om hvordan en IM kampagne kan se ud, men det kan v\u00e6re sv\u00e6rt at se hvordan den slags strategi kan fungere i de mindre sexede omr\u00e5der af erhvervslivet. Med dette kriterium i tankerne, lad os kigge p\u00e5 et <\/span><a href=\"https:\/\/www.toprankblog.com\/2015\/01\/influencer-marketing\/\"><span style=\"font-weight: 400;\">eksempel<\/span><\/a><span style=\"font-weight: 400;\"> - Kampagnen for at f\u00e5 flere mennesker til at deltage og skabe bevidsthed omkring Content Marketing World konferencen. En mere traditionelt tilgang ville m\u00e5ske kun have fokuseret p\u00e5 SEO og Google reklamer, samt noget reklame indhold p\u00e5 Twitter og LinkedIn. M\u00e5ske ville der have v\u00e6ret skrevet et blogindl\u00e6g, som kunne deles, der kunne hj\u00e6lpe med at sprede ordet.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/contentmarketinginstitute.com\"><span style=\"font-weight: 400;\">Content Marketing Institute<\/span><\/a><span style=\"font-weight: 400;\"> arbejdede i stedet med et firma, <\/span><a href=\"https:\/\/www.toprankmarketing.com\"><span style=\"font-weight: 400;\">Top Rank Marketing<\/span><\/a><span style=\"font-weight: 400;\">, for at udvikle en IM kampagne der kunne hj\u00e6lpe med at sprede ordet. Content Marketing Institute har allerede mange Influencers de arbejder sammen med. At identificere potentielle samarbejdspartnere var lige s\u00e5 let som at kigge p\u00e5 hvilke personer der skulle tale p\u00e5 den konference de promoverede. Hvilket er hvad de pr\u00e6cist gjorde. De spurgte forskellige talere fra konferencen om tanker og r\u00e5d omkring content marketing. Resultatet af dette blev sammen med andet l\u00e6rerigt materiale udarbejdet til 4 separate e-b\u00f8ger, hver bog med egen unikke emner relevant til CMI\u2019s konference. Hvert e-bog blev lagt tilg\u00e6ngelig p\u00e5 Slideshare, eller som en PDF der kunne downloades, med link overalt p\u00e5 de sociale medier, delt af CMI, Top Rank og de Influencere der havde v\u00e6ret en del af det. Hele initiativet blev tilskrevet af softwareudvikleren Curata, der har speciale i indholds og datasikring, samt ledelses platforme. Det er ret mange mennesker at have med til en marketingskampagne, men se blot hvordan alle fik noget ud af det:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Selve m\u00e5lgruppen de gik efter at f\u00e5 med til konferencen, fik gratis underholdning og v\u00e6rdifuld information relevant for dem. Over 230000 mennesker l\u00e6ste e-b\u00f8gerne p\u00e5 Slideshare samt 4000 downloadede PDF filer.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">De Influencere der deltog, brugte platformen til at drive deltagelsen op til deres egne sessioner. Ved at dele de e-b\u00f8ger de var en del af, gav de folk en chance for at se dem som talere hvilket kun gjorde dem mere trov\u00e6rdige og respekterede indenfor det omr\u00e5de de talte om.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">CMI opn\u00e5ede det antal deltagere de havde sat sig for og skabte endnu en stor konference med dem selv i centrum.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Curata, der betalte for det hele, fik over 1000 nye mulige kunder at markedsf\u00f8re til.<\/span><\/li>\n<\/ul>\n<div class=\"quoteShortcode\">Denne win\/win\/win\/win situation er en del af hvad der g\u00f8r IM til en meget overbevisende strategi. <\/div>\n<p><span style=\"font-weight: 400;\">Der var ingen reklame tricks brugt i disse kampagner, ingen kendisser der anbefaler produkter man ved de aldrig har brugt. Se det p\u00e5 denne m\u00e5de: Kampagnen for CMI konferencen var content marketing i brug, arrangeret af de folk der skrev b\u00f8gerne om content marketing, rettet mod andre marketingfolk. Dette er alle mennesker der allerede ved en del om marketing og alligevel virkede kampagnen. I dette tilf\u00e6lde er det fordi tricket var at der ikke var noget trick.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Social Marketing fungere bedst n\u00e5r det er en naturlig social interaktion.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Content Marketing fungere bedst n\u00e5r informationen er virkelig hj\u00e6lpsom.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Og IM marketing fungere bedst n\u00e5r den er afh\u00e6ngig af b\u00e5de sociale og content marketing v\u00e6rkt\u00f8jer og hvor der allerede er en vis trov\u00e6rdighed til dem i publikums \u00f8jne.\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<p><center><br \/>\n<iframe style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/3qYCH42iJIQzPC\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/center>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Folk har l\u00e6nge snakket om Influencer Marketing. Det kommer ikke til at erstatte social media marketing eller content\u2026<\/p>\n","protected":false},"author":51,"featured_media":16005,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"limit_modified_date":"","last_modified_date":"","footnotes":""},"categories":[209,211],"tags":[],"category":[7317],"target_audience":[7319,7361,7560,7318,7382],"language":[7895],"listicle_type":[],"industry":[],"features":[],"services":[7328,7343,7342,7353,7354],"class_list":["post-16000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencermarketing-dk","category-influencer-marketing-dk","ai_category-influencer-marketing","ai_target_audience-agencies","ai_target_audience-b2b","ai_target_audience-b2c","ai_target_audience-brands","ai_target_audience-ceos-founders","ai_language-danish","ai_services-analytics","ai_services-branding-core-brand-visual-identity","ai_services-content","ai_services-influencer-marketing","ai_services-social-media-marketing","ai_networks-facebook","ai_networks-instagram","ai_networks-linkedin","ai_networks-x-twitter","ai_networks-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.3 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hvad er Influencer Marketing?<\/title>\n<meta name=\"description\" content=\"P\u00e5 det mest basale punkt, er Influencer Marketing som en hybrid af gamle og nye marketing v\u00e6rkt\u00f8jer, der tager ideen om kendis anbefalinger og placere den i en moderne drevet content marketing kampagne. 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