{"id":19690,"date":"2019-09-25T13:38:38","date_gmt":"2019-09-25T13:38:38","guid":{"rendered":"https:\/\/influencermarketinghub.com\/?p=19690"},"modified":"2024-06-24T12:15:07","modified_gmt":"2024-06-24T12:15:07","slug":"o-que-e-o-tik-tok","status":"publish","type":"post","link":"https:\/\/influencermarketinghub.com\/br\/o-que-e-o-tik-tok\/","title":{"rendered":"O Que \u00e9 o TikTok? O Que Voc\u00ea Precisa Saber Sobre o Novo Musical.ly"},"content":{"rendered":"

Musical.ly was a popular short-form (15 second) <\/span><\/span><\/span>video streaming<\/span><\/span><\/a> \u00a0and sharing app, with <\/span><\/span>over 100 million users<\/span><\/span><\/a> , as of August 2018. The app allowed users a multitude of music and music options. dialogue with which they could make funny and entertaining voiceovers and videos.<\/span><\/span><\/span>\u00a0<\/span><\/span><\/span><\/a> <\/span><\/span>\u00a0<\/span><\/span><\/span><\/a> <\/span><\/span><\/p>\n

The app was widely popular among some content creators who made it to the hall of fame through their engaging content on Musical.ly. Users shared Musical.ly videos on social media platforms like <\/span><\/span><\/span>Instagram<\/span><\/span><\/a> , further increasing the app's popularity.<\/span><\/span><\/span> <\/span><\/span><\/a> <\/span><\/span><\/p>\n

However, in August 2018, the app was acquired by a Chinese company, ByteDance, and its users were transferred to TikTok. All content and accounts present on Musical.ly were automatically transferred to the new TikTok app.<\/span><\/span><\/span><\/p>\n

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What is the TikTok app? What you need to know about the new Musical.ly:<\/span><\/span><\/b><\/h3>\n

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What is TikTok?<\/span><\/span><\/b><\/h2>\n

TikTok is a short-form video sharing app that allows users to create and share 15-second videos on any topic.<\/span><\/span><\/span><\/p>\n

TikTok maintains a separate app for the Chinese market, known as Duyin, which has more than 300 million active users. The new app's logo is a combination of the Musical.ly and Duyin logos.<\/span><\/span><\/span><\/p>\n

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How TikTok is different from Musical.ly<\/span><\/span><\/b><\/h2>\n

The TikTok app is based on the same short-form video concept, but it's much broader and, unlike Musical.ly, it doesn't just focus on lip syncing to songs. It offers users a wide selection of sounds and song snippets, as well as the option to add special effects and filters. There is also an option to directly add videos created on your cell phone.\u00a0<\/span><\/span><\/span><\/p>\n

In September, TikTok added the reactions feature, which allows users to record their reactions to other videos and share. TikTok has also added a digital well-being feature that sends an alert when users spend more than two hours on the app.<\/span><\/span><\/span><\/p>\n

The new app is being promoted as a video-sharing social network. Users can create a variety of videos, ranging from challenges, dance videos and magic tricks to funny videos. The main differentiating factor between Musical.ly and TikTok is that the latter has a much broader capacity for creating videos.<\/span><\/span><\/span><\/p>\n

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How the App Increased Popularity<\/span><\/span><\/b><\/h2>\n

Since its launch, the app's popularity has grown a lot. In October 2018, TikTok was the <\/span><\/span><\/span>most downloaded<\/span><\/span><\/span><\/a> photo and video app on the Apple store worldwide. The app has accumulated over <\/span><\/span><\/span>500 million<\/span><\/span> \u00a0active users, with the US being the most popular country in which it has been downloaded, with over 80 million downloads.\u00a0<\/span><\/span><\/span>\u00a0<\/span><\/span><\/span><\/a> <\/span><\/span><\/p>\n

Some of the main reasons behind the rise in popularity of the TikTok app are:<\/span><\/span><\/span><\/p>\n

\u00a0Celebrity sponsorship<\/span><\/span><\/b><\/h3>\n

TikTok is liked and used by several celebrities, such as Jimmy Fallon, who have helped increase the app's popularity. The app has partnered with several celebrities from various regions, who promote the app to local audiences.<\/span><\/span><\/span><\/p>\n

Jimmy Fallon's interest in the app started naturally, but was later capitalized on by the app through a paid partnership. In November 2018, Jimmy Fallon started a \"challenge\" section on his show and used TikTok as the platform for the challenge.<\/span><\/span><\/span><\/p>\n

The presenter asked viewers to participate in the #TumbleweedChallenge and post videos on TikTok of themselves rolling like a tumbleweed, the famous \"ball of hay\" from the Old West. The TV presenter himself accepted the challenge of starting this trend.<\/span><\/span><\/span><\/p>\n

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@fallontonight<\/span><\/span><\/a> Jimmy takes the <\/span><\/span>#TumbleweedChallenge<\/span><\/span><\/a> ! Show us your best tumbleweed! <\/span><\/span>\u266c #TumbleweedChallenge - FallonTonight<\/span><\/span><\/a><\/section>\n<\/blockquote>\n