{"id":21944,"date":"2019-11-23T14:15:47","date_gmt":"2019-11-23T14:15:47","guid":{"rendered":"https:\/\/influencermarketinghub.com\/?p=21944"},"modified":"2024-06-24T11:38:25","modified_gmt":"2024-06-24T11:38:25","slug":"2019%e5%b9%b4%e7%bd%91%e7%ba%a2%e8%90%a5%e9%94%80%e5%9f%ba%e5%87%86%e6%8a%a5%e5%91%8a","status":"publish","type":"post","link":"https:\/\/influencermarketinghub.com\/zh\/2019%e5%b9%b4%e7%bd%91%e7%ba%a2%e8%90%a5%e9%94%80%e5%9f%ba%e5%87%86%e6%8a%a5%e5%91%8a\/","title":{"rendered":"2019\u5e74\u7f51\u7ea2\u8425\u9500\u73b0\u72b6\uff1a\u57fa\u51c6\u62a5\u544a[+\u4fe1\u606f\u56fe]"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u4e24\u5e74\u524d\uff0c\u6211\u4eec\u8fdb\u884c\u4e86\u6211\u4eec\u7684<\/span><a href=\"https:\/\/influencermarketinghub.com\/the-rise-of-influencer-marketing\/\"><span style=\"font-weight: 400;\">\u9996\u6b21\u7f51\u7ea2\u8425\u9500\u8c03\u67e5<\/span><\/a><span style=\"font-weight: 400;\">\u3002\u6211\u4eec\u8ba4\u4e3a\u662f\u65f6\u5019\u66f4\u65b0\u6211\u4eec\u7684\u7edf\u8ba1\u6570\u636e\u4e86\uff0c\u800c\u4e14\u8fd8\u53d1\u73b0\u57282017\u5e74\u81f32019\u5e74\u95f4\uff0c\u4eba\u4eec\u5bf9\u8be5\u884c\u4e1a\u7684\u770b\u6cd5\u53d1\u751f\u4e86\u600e\u6837\u7684\u53d8\u5316\u3002\u6211\u4eec\u4e0e<\/span><a href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-agencies\/viral-nation\/\"><span style=\"font-weight: 400;\">Viral Nation<\/span><\/a><span style=\"font-weight: 400;\">\u548c<\/span><a href=\"https:\/\/influencermarketinghub.com\/neoreach\/\"><span style=\"font-weight: 400;\">NeoReach<\/span><\/a><span style=\"font-weight: 400;\">\u5408\u4f5c\uff0c\u5bf9800\u5bb6\u8425\u9500\u673a\u6784\u3001\u54c1\u724c\u5546\u548c\u5176\u4ed6\u76f8\u5173\u4e13\u4e1a\u4eba\u58eb\u8fdb\u884c\u4e86\u8c03\u67e5\uff0c\u4ee5\u786e\u5b9a\u4ed6\u4eec\u7684\u89c2\u70b9\uff0c\u5e76\u6df1\u5165\u4e86\u89e3\u4ed6\u4eec2019\u5e74\u5bf9\u8be5\u884c\u4e1a\u7684\u770b\u6cd5\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6211\u4eec\u300a2019\u5e74\u7f51\u7ea2\u8425\u9500\u62a5\u544a\u300b\u7684\u4e00\u9879\u5173\u952e\u53d1\u73b0\u662f\uff0c\u7f51\u7ea2\u8425\u9500\u7684\u524d\u666f\u4f9d\u7136\u975e\u5e38\u4e50\u89c2\u3002\u5c3d\u7ba1\u6709\u53cd\u5bf9\u8005\u58f0\u79f0<\/span><a href=\"https:\/\/medium.com\/swlh\/influencer-marketing-is-dying-and-you-killed-it-cda180832bc8\"><span style=\"font-weight: 400;\">\u7f51\u7ea2\u8425\u9500\u6b63\u9010\u6e10\u6d88\u4ea1<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u4f46\u6211\u4eec\u7684\u53d7\u8bbf\u8005\u5bf9\u8be5\u5b9e\u8df5\u6301\u79ef\u6781\u6001\u5ea6\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4ee5\u4e0b\u662f\u6211\u4eec\u300a2019\u5e74\u7f51\u7ea2\u8425\u9500\u7814\u7a76\u300b\u7684\u4e3b\u8981\u7ed3\u679c\uff0c\u4ee5\u53ca\u6211\u4eec\u4eceNeoReach\u3001Instagram\u548cGoogle Trends\u4e2d\u53d1\u73b0\u7684\u5176\u4ed6\u4e00\u4e9b\u76f8\u5173\u7684\u8fd1\u671f\u7edf\u8ba1\u6570\u636e\u3002<\/span><\/p>\n<p><a class=\"pink_button\" href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-benchmark-report\/\">LATEST BENCHMARK REPORT<\/a><\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><strong>\u5728\u8fc7\u53bb\u7684\u51e0\u5e74\u4e2d\uff0cInstagram\u7684\u6d41\u884c\u5ea6\u4ee5\u60ca\u4eba\u7684\u901f\u5ea6\u589e\u957f<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u5728\u7ecf\u5386\u4e862017\u5e74\u548c2018\u5e74\u7684\u60ca\u4eba\u6269\u5f20\u540e\uff0cInstagram\u7ee7\u7eed\u6210\u4e3a2019\u5e74\u589e\u957f\u6700\u5feb\u7684\u793e\u4ea4\u7f51\u7edc\uff0c\u5b83\u7684\u8001\u5927\u54e5Facebook\u53ef\u80fd\u4ecd\u7136\u62e5\u6709\u6700\u5927\u7684\u7528\u6237\u7fa4\uff0c\u4f46Instagram\u6b63\u5728\u8fc5\u901f\u8fce\u5934\u8d76\u4e0a\u3002\u4e00\u4e2a\u663e\u8457\u7684\u533a\u522b\u662f\uff0cInstagram\u6df1\u53d7\u5e74\u8f7b\u4eba\u7684\u559c\u7231\uff0c\u800c\u8fd9\u90e8\u5206\u4eba\u73b0\u5728\u6b63\u79bb\u5f00Facebook\uff0c\u56e0\u4e3a\u4ed6\u4eec\u8ba4\u4e3aFacebook\u73b0\u5728\u662f\u4ed6\u4eec\u7236\u6bcd\u90a3\u4e00\u4ee3\u624d\u4f1a\u559c\u6b22\u7684\u4e1c\u897f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2018\u5e74\u5e74\u4e2d\uff0cInstagram\u5ba3\u5e03\u5176\u6708\u6d3b\u8dc3\u7528\u6237\u5df2\u8fbe10\u4ebf\uff0c\u76ee\u524d\u6b63\u7a33\u6b65\u8fc8\u5411\u4e8c\u5341\u4ebf\u5927\u5173\u3002\u8fd9\u4e9b\u7528\u6237\u6bcf\u5929\u53d1\u5e039500\u4e07\u5f20\/\u652f\u7167\u7247\u548c\u89c6\u9891\uff0c\u6bcf\u5929\u4e0a\u4f204\u4ebf\u4e2aInstagram\u6545\u4e8b\u3002Instagram\u7528\u6237\u6bcf\u5929\u201c\u70b9\u8d5e\u201d\u7684\u5e16\u5b50\u591a\u8fbe42\u4ebf\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-12652 size-full aligncenter\" src=\"https:\/\/s.influencermarketinghub.com\/imaginary\/resize?width=716&height=554&type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/02\/Instagram_Growth_2018.jpg\" alt=\"instagram growth 2018-2019\" width=\"716\" height=\"554\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Instagram\u6700\u8fd1\u540d\u526f\u5176\u5b9e\u5730\u6210\u4e3a\u4e86\u4e00\u4e2a\u5f3a\u5927\u7684\u5e73\u53f0\uff0c\u5c24\u5176\u662f\u5728\u5e74\u8f7b\u7684\u793e\u4ea4\u7f51\u7edc\u7528\u6237\u548c\u6709\u5f71\u54cd\u529b\u7684\u4eba\u5f53\u4e2d\u3002<\/span><\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><b>\u53bb\u5e74\u65b0\u589e320\u5bb6\u5e73\u53f0\u548c\u4e13\u6ce8\u4e8e\u7f51\u7ea2\u8425\u9500\u7684\u7ecf\u7eaa\u516c\u53f8<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u968f\u7740\u7f51\u7ea2\u8425\u9500\u4f5c\u4e3a\u4e00\u4e2a\u4ea7\u4e1a\u5df2\u7ecf\u6210\u719f\uff0c\u4f17\u591a\u5e2e\u52a9\u54c1\u724c\u5546\u548c\u7f51\u7ea2\u7b80\u5316\u5408\u4f5c\u6d41\u7a0b\u7684\u652f\u6301\u516c\u53f8\u548c\u5e94\u7528\u7a0b\u5e8f\u88ab\u5438\u5f15\u800c\u6765\u3002\u6709\u673a\u7684\u7f51\u7ea2\u8425\u9500\u53ef\u80fd\u662f\u4e00\u4e2a\u7f13\u6162\u800c\u4e4f\u5473\u7684\u8fc7\u7a0b\uff0c\u5c24\u5176\u662f\u5728\u5bfb\u627e\u548c\u5438\u5f15\u7f51\u7ea2\u6765\u63a8\u5e7f\u516c\u53f8\u4ea7\u54c1\u6216\u670d\u52a1\u65f6\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u8fc7\u53bb\u768412\u4e2a\u6708\u91cc\uff0c\u5e02\u573a\u4e0a\u53c8\u65b0\u589e\u4e86320\u5bb6\u4e13\u6ce8\u4e8e\u7f51\u7ea2\u8425\u9500\u7684\u5e73\u53f0\u548c\u673a\u6784\u30022015\u5e74\u65f6\u8fd8\u53ea\u6709190\u4e2a\u7f51\u7ea2\u5e73\u53f0\u548c\u673a\u6784\u30022016\u5e74\u589e\u52a0\u5230335\u4e2a\uff0c2017\u5e74\u589e\u52a0\u5230420\u4e2a\uff0c2018\u5e74\u589e\u52a0\u5230740\u4e2a \u2013 \u662f\u4e24\u5e74\u524d\u7684\u4e24\u500d\u8fd8\u591a\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-12653 aligncenter\" src=\"https:\/\/s.influencermarketinghub.com\/imaginary\/resize?width=725&height=506&type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/02\/New_influencer_marketing_agencies_2019.jpg\" alt=\"gorwth influencer marketing\" width=\"725\" height=\"506\" \/><\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><b>\u5728\u7f51\u7ea2\u8425\u9500\u4e0a\u6bcf\u82b1\u8d391\u7f8e\u5143\u5c31\u80fd\u83b7\u5f97\u8f83\u9ad8\u7684\u5e73\u5747\u8d62\u5f97\u5a92\u4f53\u4ef7\u503c<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u8d62\u5f97\u5a92\u4f53 (earned media) \u662f\u6307\u4f01\u4e1a\u9664\u4ed8\u8d39\u5e7f\u544a\u5ba3\u4f20\u5de5\u4f5c\u4e4b\u5916\u83b7\u5f97\u7684\u5176\u4ed6\u5ba3\u4f20\u3002\u8d62\u5f97\u5a92\u4f53\u4ef7\u503c\u662f\u8fd9\u79cd\u5ba3\u4f20\u7684\u8d27\u5e01\u8868\u793a\u3002\u61c2\u5f97\u7f51\u7ea2\u8425\u9500\u7684\u4f01\u4e1a\u53ef\u4ee5\u83b7\u5f97\u53ef\u89c2\u7684\u56de\u62a5\uff0c\u5728\u7f51\u7ea2\u8425\u9500\u4e0a\u6bcf\u82b1\u8d391\u7f8e\u5143\uff0c\u5c31\u80fd\u83b7\u5f97\u9ad8\u8fbe18\u7f8e\u5143\u7684\u8d62\u5f97\u5a92\u4f53\u4ef7\u503c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5373\u4f7f\u662f\u4e00\u822c\u7684\u4f01\u4e1a\u4e5f\u80fd\u53d6\u5f97\u5341\u5206\u4e0d\u9519\u7684\u6210\u7ee9\uff0c\u5728\u7f51\u7ea2\u8425\u9500\u4e0a\u6bcf\u82b1\u8d391\u7f8e\u5143\uff0c\u5e73\u5747\u4e5f\u80fd\u83b7\u5f975.20\u7f8e\u5143\u7684\u8d62\u5f97\u5a92\u4f53\u4ef7\u503c\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-11382 aligncenter\" src=\"https:\/\/s.influencermarketinghub.com\/imaginary\/resize?width=887&height=625&type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/01\/earned-media-valie-2019-influencer-marketing.jpg\" alt=\"earned media value influencer marketing\" width=\"887\" height=\"625\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u5f53\u7136\uff0c\u6709\u4e9b\u4f01\u4e1a\u4f1a\u4e8f\u635f\u3002\u8bda\u7136\uff0c\u670925\uff05\u7684\u4f01\u4e1a\u4f1a\u4e8f\u672c\u6216\u4ec5\u4ec5\u6536\u652f\u5e73\u8861\u3002\u8fd9\u4e3b\u8981\u662f\u4e0d\u4e86\u89e3\u7f51\u7ea2\u8425\u9500\u673a\u5236\u7684\u4f01\u4e1a\uff0c\u901a\u5e38\u662f\u90a3\u4e9b\u4e3a\u5176\u54c1\u724c\u9009\u9519\u4e86\u7f51\u7ea2\u7684\u4f01\u4e1a\u3002\u4ed6\u4eec\u5f80\u5f80\u6ca1\u6709\u9009\u5bf9\u7f51\u7ea2\uff0c\u9009\u7684\u7f51\u7ea2\u5176\u7c89\u4e1d\u8ddf\u5176\u54c1\u724c\u4ea7\u54c1\u7684\u76ee\u6807\u5e02\u573a\u5951\u5408\u5ea6\u4e0d\u597d\u3002<\/span><\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><b>2019\u5e74\u7684\u7f51\u7ea2\u8425\u9500\u9884\u8ba1\u5c06\u589e\u957f\u81f32017\u5e74\u7684\u4e24\u500d\u4ee5\u4e0a<\/b><\/h2>\n<p><img decoding=\"async\" class=\"size-full wp-image-11286 aligncenter\" src=\"https:\/\/s.influencermarketinghub.com\/imaginary\/resize?width=984&height=686&type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-29-at-2.41.34-PM.png\" alt=\"\" width=\"984\" height=\"686\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u7f51\u7ea2\u8425\u9500\u4f5c\u4e3a\u4e00\u4e2a\u4ea7\u4e1a\u5728\u8fc7\u53bb\u51e0\u5e74\u95f4\u6301\u7eed\u589e\u957f\u30022016\u5e74\uff0c\u8fd9\u662f\u4e00\u4e2a\u4ef7\u503c17\u4ebf\u7f8e\u5143\u7684\u4ea7\u4e1a\uff0c\u52302017\u5e74\u5c31\u589e\u957f\u5230\u4e8630\u4ebf\u7f8e\u5143\u30022018\u5e74\u8fdb\u4e00\u6b65\u589e\u957f\u81f346\u4ebf\u7f8e\u5143\uff0c\u9884\u8ba1\u4eca\u5e74\u5c06\u7ee7\u7eed\u4fdd\u6301\u589e\u957f\u52bf\u5934\uff0c\u6709\u53ef\u80fd\u6210\u4e3a\u4ef7\u503c65\u4ebf\u7f8e\u5143\u7684\u4ea7\u4e1a\u3002<\/span><\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><b>\u8c37\u6b4c\u5bf9\u7f51\u7ea2\u8425\u9500\u7684\u641c\u7d22\u91cf\u5728\u4e09\u5e74\u5185\u589e\u957f\u4e86150%<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u4e00\u5e74\u524d\uff0c\u6211\u4eec\u7684\u62a5\u544a\u79f0\u201c\u7f51\u7ea2\u8425\u9500\u201d\u4e00\u8bcd\u5728\u8c37\u6b4c\u641c\u7d22\u4e2d\u72c2\u589e325\uff05\u3002\u641c\u7d22\u91cf\u4ece2015\u5e74\u7684\u6bcf\u67083900\u6b21\u4e0a\u5347\u52302016\u5e74\u76846460\u6b21\uff0c\u7136\u540e\u518d\u52302017\u5e74\u768421,000\u6b21\u3002\u4ee4\u4eba\u5403\u60ca\u7684\u662f\uff0c\u8fd9\u79cd\u589e\u957f\u901f\u5ea6\u8fd8\u5728\u7ee7\u7eed\u30022018\u5e74\uff0c\u201c\u7f51\u7ea2\u8425\u9500\u201d\u4e00\u8bcd\u7684\u641c\u7d22\u91cf\u4e0a\u5347\u81f361,000\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u77ed\u77ed\u4e09\u5e74\u5185\uff0c\u201c\u7f51\u7ea2\u8425\u9500\u201d\u7684\u641c\u7d22\u91cf\u589e\u957f\u4e861500%\uff0c\u4ee4\u4eba\u96be\u4ee5\u7f6e\u4fe1\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-12654 aligncenter\" src=\"https:\/\/s.influencermarketinghub.com\/imaginary\/resize?width=712&height=505&type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/02\/influencer_marketing_google_searches_popularity.jpg\" alt=\"influencer marketing popularity\" width=\"712\" height=\"505\" \/><\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><b>Instagram\u4f7f\u7528\u91cf5\u5e74\u589e\u957f10\u500d<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u65e9\u57282013\u5e742\u6708\uff0cInstagram\u5728\u793e\u4ea4\u7f51\u7edc\u9886\u57df\u8fd8\u662f\u4e00\u4e2a\u76f8\u5bf9\u8f83\u5c0f\u7684\u73a9\u5bb6\uff0c\u53ea\u67091\u4ebf\u7528\u6237\u30022014\u5e743\u6708\u8fbe\u52302\u4ebf\uff0c\u8fd9\u662fPinterest\u4eca\u5929\u62e5\u6709\u7684\u7528\u6237\u91cf\u3002\u540c\u5e7412\u6708\uff0cInstagram\u7a81\u78343\u4ebf\u5927\u5173\uff08SnapChat\u5728\u4eca\u5929\u624d\u8fbe\u5230\u8fd9\u4e00\u91cc\u7a0b\u7891\uff0c\u800cTwitter\u53ea\u67093.35\u4ebf\u591a\u4e00\u70b9\uff09\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u52302016\u5e746\u6708\uff0cInstagram\u53ef\u4ee5\u6bcf\u6708\u62e5\u67095\u4ebf\u6d3b\u8dc3\u7528\u6237\uff0c\u8bda\u5982\u4eca\u5929\u7684TikTok\uff08\u524d\u8eab\u4e3aMusical.ly\uff09\u4e00\u6837\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2016\u5e7412\u6708\uff0cInstagram\u7a81\u78346\u4ebf\u5927\u5173\u3002LinkedIn\u76ee\u524d\u8fd8\u6ca1\u6709\u8fbe\u5230\u8fd9\u4e00\u6570\u5b57\uff0c\u4f46\u7528\u6237\u6570\u91cf\u5df2\u7ecf\u63a5\u8fd15.9\u4ebf\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instagram\u81ea\u8c6a\u5730\u5ba3\u5e03\uff0c2018\u5e746\u6708\u5176\u6bcf\u65e5\u7528\u6237\u5df2\u8fbe\u523010\u4ebf\uff0c\u4ec5\u6b21\u4e8eYouTube\uff0819\u4ebf\uff09\u548cFacebook\uff0822.7\u4ebf\uff09\u8fd9\u4e24\u5bb6\u865a\u62df\u793e\u533a\u3002<\/span><\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><b>Instagram\u7684\u7528\u6237\u53c2\u4e0e\u5ea6\u8fdc\u9ad8\u4e8eTwitter<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u5c3d\u7ba1\u5728\u7c7b\u4f3c\u7684\u793e\u4ea4\u7f51\u7edc\u4e0a\u5f88\u96be\u627e\u5230\u6700\u8fd1\u5173\u4e8e\u53c2\u4e0e\u5ea6\u6570\u636e\uff0c\u4f46\u5f88\u660e\u663e\uff0c2017\u5e74Instagram\u4e0a\u7684\u5e73\u5747\u53c2\u4e0e\u5ea6\u8fdc\u9ad8\u4e8eTwitter\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2017\u5e74\uff0c\u4e00\u9879\u9488\u5bf910\u4e07\u591a\u540d\u7f51\u7ea2\u4e2a\u4eba\u8d44\u6599\u7684\u8c03\u67e5\u6e05\u695a\u5730\u8868\u660e\u5b58\u5728\u4e24\u4e2a\u660e\u663e\u7684\u8d8b\u52bf\u3002\u9996\u5148\uff0c\u4f60\u62e5\u6709\u7684\u7c89\u4e1d\u8d8a\u591a\uff0c\u53c2\u4e0e\u5ea6\u5c31\u8d8a\u4f4e\u3002\u5176\u6b21\uff0c\u5728\u6240\u6709\u7c89\u4e1d\u5c42\u9762\uff0cInstagram\u4e0a\u7684\u53c2\u4e0e\u5ea6\u90fd\u6bd4Twitter\u4e0a\u9ad8\u5f97\u591a\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u5982\uff0c\u62e5\u6709\u4e0d\u52301000\u540d\u7c89\u4e1d\u7684\u5c0f\u5fae\u7f51\u7ea2\u5728Instagram\u4e0a\u7684\u53c2\u4e0e\u5ea6\u4e3a7.2%\uff0c\u800c\u5728Twitter\u4e0a\u7684\u53c2\u4e0e\u5ea6\u4e3a1.4%\u3002\u5728\u53e6\u4e00\u4e2a\u6781\u7aef\uff0c\u5728Instagram\u4e0a\u62e5\u670910\u4e07\u540d\u4ee5\u4e0a\u7c89\u4e1d\u7684\u7f51\u7ea2\u5176\u53c2\u4e0e\u5ea6\u662f1.1%\uff0c\u800c\u5728Twitter\u4e0a\u53ea\u67090.3%\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-12655 aligncenter\" src=\"https:\/\/s.influencermarketinghub.com\/imaginary\/resize?width=711&height=476&type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/02\/Influencer_Marketing_Engagement_Rates.jpg\" alt=\"influencer engagement rates\" width=\"711\" height=\"476\" \/><\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><b>69\uff05\u7684\u53d7\u8bbf\u76ee\u6807\u4e3aB2C<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u5728\u6211\u4eec\u8c03\u67e5\u7684830\u540d\u8fdb\u884c\u7f51\u7ea2\u8425\u9500\u6d3b\u52a8\u7684\u8425\u9500\u4e13\u4e1a\u4eba\u58eb\u548c\u54c1\u724c\u4ee3\u8868\u4e2d\uff0c\u670969%\u7684\u4eba\u4e13\u6ce8\u4e8eB2C\u9886\u57df\uff0c\u5269\u4e0b\u768431%\u4e13\u6ce8\u4e8eB2B\u9886\u57df\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u53ef\u80fd\u662f\u8bb8\u591a\u53d7\u8bbf\u8005\u4f7f\u7528Instagram\u7684\u539f\u56e0\u4e4b\u4e00\uff0c\u800cInstagram\u5728B2B\u8425\u9500\u4e2d\u5c31\u6ca1\u90a3\u4e48\u592f\u4e86\u3002\u6839\u636e<\/span><a href=\"https:\/\/www.bluecorona.com\/blog\/b2b-marketing-statistics\"> <span style=\"font-weight: 400;\">Blue Corona\u62a5\u544a<\/span><\/a><span style=\"font-weight: 400;\">\u7684\u7edf\u8ba1\uff0cFacebook (89%) \u3001LinkedIn (81%) \u548cTwitter (75%) \u662f B2B \u8425\u9500\u8005\u4f7f\u7528\u6700\u591a\u7684\u4e09\u79cd\u793e\u4ea4\u5a92\u4f53\u6e20\u9053\uff0c\u800c\u53ea\u6709 33% \u7684 B2B \u4f01\u4e1a\u4f7f\u7528 Instagram\u3002<\/span><\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><b>\u8fc7\u53bb\u4e24\u5e74\u95f4\u00be\u7684\u53d7\u8bbf\u8005\u589e\u52a0\u4e86\u5185\u5bb9\u8f93\u51fa<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u5728\u8bb8\u591a\u65b9\u9762\uff0c\u7f51\u7ea2\u8425\u9500\u53ef\u4ee5\u88ab\u89c6\u4e3a\u5185\u5bb9\u8425\u9500\u7684\u6700\u4f73\u4ea4\u4ed8\u673a\u5236\u3002\u8fd9\u4e24\u8005\u662f\u76f8\u8f85\u76f8\u6210\u7684\uff0c\u6240\u4ee5\u7f51\u7ea2\u8425\u9500\u7684\u73b0\u8c61\u7ea7\u589e\u957f\u4e0e\u5185\u5bb9\u8f93\u51fa\u7684\u589e\u957f\u76f8\u4e00\u81f4\u4e5f\u5c31\u4e0d\u8db3\u4e3a\u5947\u4e86\u300277%\u7684\u53d7\u8bbf\u8005\u8868\u793a\uff0c\u4ed6\u4eec\u5728\u8fc7\u53bb\u4e24\u5e74\u90fd\u589e\u52a0\u4e86\u5185\u5bb9\u8f93\u51fa\u3002<\/span><\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><b>\u591a\u6570\u4f1a\u5355\u72ec\u62e8\u51fa\u9884\u7b97\u8fdb\u884c\u5185\u5bb9\u8425\u9500<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">60%\u7684\u53d7\u8bbf\u8005\u627f\u8ba4\u4f1a\u5355\u72ec\u62e8\u51fa\u7528\u4e8e\u5185\u5bb9\u8425\u9500\u7684\u9884\u7b97\uff0c\u800c\u6211\u4eec\u57282017\u5e74\u7684\u8c03\u67e5\u4e2d\u8fd9\u4e00\u6bd4\u4f8b\u663e\u793a\u4e3a57%\u3002\u8fd9\u53ef\u80fd\u4f4e\u4e8e\u9884\u671f\uff0c\u6bd5\u7adf<\/span><a href=\"http:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2017\/09\/2018-b2b-research-final.pdf\"><span style=\"font-weight: 400;\">91%\u7684B2B\u8425\u9500\u8005\u4f1a\u91c7\u7528\u5185\u5bb9\u8425\u9500\uff0c<\/span><\/a><span style=\"font-weight: 400;\">\u800c<\/span><a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2017\/12\/2018_B2C_Research_Final.pdf\"><span style=\"font-weight: 400;\">86%\u7684B2C\u8425\u9500\u8005<\/span><\/a><span style=\"font-weight: 400;\">\u8ba4\u4e3a\u5185\u5bb9\u8425\u9500\u662f\u4e00\u9879\u5173\u952e\u7b56\u7565\u3002\u636e\u63a8\u6d4b\uff0c\u591a\u6570\u672a\u4e13\u95e8\u4e3a\u5185\u5bb9\u8425\u9500\u5212\u62e8\u9884\u7b97\u8005\uff0c\u90fd\u662f\u901a\u8fc7\u603b\u8425\u9500\u9884\u7b97\u4e3a\u5176\u5185\u5bb9\u6d3b\u52a8\u63d0\u4f9b\u8d44\u91d1\u7684\u3002<\/span><\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><b>\u591a\u6570\u53d7\u8bbf\u8005\u8ba4\u4e3a\u7f51\u7ea2\u8425\u9500\u6709\u6548<\/b><\/h2>\n<p><img decoding=\"async\" class=\"size-full wp-image-11287 aligncenter\" src=\"https:\/\/s.influencermarketinghub.com\/imaginary\/resize?width=986&height=602&type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-29-at-2.42.21-PM.png\" alt=\"\" width=\"986\" height=\"602\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u8003\u8651\u5230\u6240\u6709\u5176\u4ed6\u4e0e\u7f51\u7ea2\u8425\u9500\u76f8\u5173\u7684\u79ef\u6781\u7edf\u8ba1\u6570\u636e\uff0c\u6211\u4eec\u7684\u8c03\u67e5\u5bf9\u8c61\u5bf9\u8fd9\u79cd\u8425\u9500\u6d3b\u52a8\u7684\u6709\u6548\u6027\u6301\u9ad8\u5ea6\u80af\u5b9a\u7684\u6001\u5ea6\uff0c\u5e94\u8be5\u8bf4\u8fd9\u5e76\u4e0d\u5947\u602a\u3002\u8bda\u7136\uff0c\u670992\uff05\u7684\u4eba\u8ba4\u4e3a\u7f51\u7ea2\u8425\u9500\u662f\u4e00\u79cd\u6709\u6548\u7684\u8425\u9500\u5f62\u5f0f\u3002\u670962\u540d\u53d7\u8bbf\u8005(8%)\u6000\u7591\u7f51\u7ea2\u8425\u9500\u7684\u6709\u6548\u6027\uff0c\u4e0d\u77e5\u4ed6\u4eec\u662f\u5426\u6709\u8fc7\u7cdf\u7cd5\u7684\u7ecf\u5386\uff0c\u6216\u8005\u4ece\u672a\u5c1d\u8bd5\u8fc7\uff0c\u603b\u4e4b\u7814\u7a76\u4e00\u756a\u7684\u8bdd\u5e94\u8be5\u5f88\u6709\u8da3\u3002<\/span><\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><b>\u7edd\u5927\u591a\u6570\u53d7\u8bbf\u8005\u6253\u7b97\u4eca\u5e74\u4e13\u95e8\u4e3a\u7f51\u7ea2\u8425\u9500\u5212\u62e8\u4e00\u5757\u9884\u7b97<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u6709\u4e86\u5bf9\u7f51\u7ea2\u8425\u9500\u6709\u6548\u6027\u7684\u652f\u6301\uff0c86\uff05\u7684\u53d7\u8bbf\u8005\u6253\u7b97\u4eca\u5e74\u5c06\u4e00\u90e8\u5206\u9884\u7b97\u7528\u4e8e\u7f51\u7ea2\u8425\u9500\uff0c\u8fd9\u4e0d\u8db3\u4e3a\u5947\u3002\u4e0d\u77e5\u9053\u5212\u62e8\u4e13\u95e8\u9884\u7b97\u4f1a\u5426\u589e\u52a0\u8fd9\u4e9b\u4f01\u4e1a\u7684\u9884\u7b97\u767e\u5206\u6bd4\uff0c\u6216\u8005\u4f1a\u5426\u7ee7\u7eed\u4ece\u5176\u603b\u8425\u9500\u9884\u7b97\u4e2d\u5212\u62e8\u8d44\u91d1\u8fdb\u884c\u7f51\u7ea2\u8425\u9500\uff0c\u603b\u4e4b\u7814\u7a76\u4e00\u756a\u7684\u8bdd\u5e94\u8be5\u5f88\u6709\u8da3\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u76f8\u6bd4\u4e4b\u4e0b\uff0c\u5728\u6211\u4eec2017\u5e74\u7684\u62a5\u544a\u4e2d\uff0c\u670937\uff05\u7684\u53d7\u8c03\u67e5\u8425\u9500\u8005\u627f\u8ba4\u5212\u6709\u4e13\u95e8\u7684\u7f51\u7ea2\u8425\u9500\u9884\u7b97\u3002<\/span><\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><b>63%\u7684\u53d7\u8bbf\u8005\u6253\u7b97\u660e\u5e74\u589e\u52a0\u5176\u7f51\u7ea2\u8425\u9500\u9884\u7b97<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u8fd12\/3(63%)\u7684\u4f01\u4e1a\u4f1a\u4e3a\u7f51\u7ea2\u8425\u9500\u505a\u9884\u7b97\uff0c\u5b83\u4eec\u6253\u7b97\u5728\u672a\u676512\u4e2a\u6708\u589e\u52a0\u8fd9\u65b9\u9762\u7684\u652f\u51fa\uff0c\u5176\u4e2d\u670917%\u7684\u4f01\u4e1a\u9884\u8ba1\u5176\u7f51\u7ea2\u8425\u9500\u652f\u51fa\u5c06\u4fdd\u6301\u4e0d\u53d8\u3002\u4f4615\uff05\u7684\u53d7\u8bbf\u8005\u4e0d\u786e\u5b9a\u5176\u7f51\u7ea2\u8425\u9500\u9884\u7b97\u4f1a\u600e\u6837\u53d8\u5316\uff0c\u8fd9\u610f\u5473\u7740\u53ea\u67095\uff05\u7684\u53d7\u8bbf\u8005\u6253\u7b97\u964d\u4f4e\u5176\u9884\u7b97\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u4e0e2019\u5e74\u7f51\u7ea2\u8425\u9500\u9884\u671f\u589e\u957f\u4ee5\u53ca\u76f8\u4fe1\u8425\u9500\u4f20\u64ad\u5a92\u4ecb\u6709\u6548\u6027\u7684\u53d7\u8bbf\u8005\u4e4b\u767e\u5206\u6bd4\u76f8\u4e00\u81f4\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5f53\u7136\uff0c\u5e76\u4e0d\u662f\u6240\u6709\u7684\u53d7\u8bbf\u8005\u90fd\u4f1a\u63a7\u5236\u4ed6\u4eec\u7684\u9884\u7b97\uff0c\u8f83\u9ad8\u6bd4\u4f8b\u7684\u53d7\u8bbf\u8005\u4e0d\u786e\u5b9a\u5176\u4f01\u4e1a\u7684\u652f\u51fa\u4f1a\u5982\u4f55\u53d8\u5316\u53ef\u4ee5\u53cd\u6620\u8fd9\u4e00\u70b9\u3002<\/span><\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><b>\u8fd1\u534a\u6570\u53d7\u8bbf\u8005\u6253\u7b97\u5c06\u81f3\u5c1120%\u7684\u8425\u9500\u9884\u7b97\u7528\u4e8e\u7f51\u7ea2\u8425\u9500<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u5f53\u7136\uff0c\u7f51\u7ea2\u8425\u9500\u53ea\u662f\u8425\u9500\u7684\u4e00\u90e8\u5206 \u2013 \u4e3b\u8981\u662f\u5185\u5bb9\u8425\u9500\u7684\u4f20\u64ad\u673a\u5236\u3002\u4f01\u4e1a\u9700\u8981\u4e3a\u5404\u79cd\u8425\u9500\u6d3b\u52a8\u4f5c\u9884\u7b97\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u56e0\u6b64\uff0c\u6709\u8da3\u7684\u662f\uff0c11%\u7684\u53d7\u8bbf\u8005\u6253\u7b972019\u5e74\u5c0640%\u4ee5\u4e0a\u7684\u8425\u9500\u9884\u7b97\u7528\u4e8e\u7f51\u7ea2\u8425\u9500\u3002\u53e6\u670912%\u7684\u4f01\u4e1a\u4f1a\u628a30-40%\u7684\u8425\u9500\u9884\u7b97\u7528\u4e8e\u7f51\u7ea2\u8425\u9500\uff0c\u5176\u4ed624%\u7684\u4f01\u4e1a\u4f1a\u628a20-30%\u7684\u9884\u7b97\u7528\u4e8e\u7f51\u7ea2\u8425\u9500\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7f51\u7ea2\u8425\u9500\u5360\u8425\u9500\u9884\u7b97\u7684\u6bd4\u4f8b\u6700\u5e38\u89c1\u7684\u662f10\uff05\u81f320\uff05\u8fd9\u4e00\u8303\u56f4\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6700\u540e\uff0c\u5269\u4f59\u768419%\u7684\u4f01\u4e1a\u4eca\u5e74\u5c06\u5206\u914d\u4e0d\u8db310%\u7684\u8425\u9500\u9884\u7b97\u7528\u4e8e\u7f51\u7ea2\u8425\u9500\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6bcf\u5bb6\u4f01\u4e1a\u90fd\u6709\u4e0d\u540c\u7684\u8425\u9500\u7ec4\u5408\uff0c\u751a\u81f3\u7f51\u7ea2\u8425\u9500\u7684\u575a\u5b9a\u652f\u6301\u8005\u4e5f\u627f\u8ba4\uff0c\u4ed6\u4eec\u9700\u8981\u4e3a\u5176\u4ed6\u8425\u9500\u6d3b\u52a8\u5206\u914d\u4e00\u4e9b\u9884\u7b97\u3002<\/span><\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><b>\u591a\u6570\u53d7\u8bbf\u8005\u8ba4\u4e3a\u4ece\u7f51\u7ea2\u8425\u9500\u6d3b\u52a8\u4e2d\u627e\u6765\u7684\u5ba2\u6237\u8d28\u91cf\u8f83\u9ad8<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u901a\u8fc7\u5e02\u573a\u8425\u9500\u6d3b\u52a8\u5438\u5f15\u201c\u5ba2\u6237\u201d\u662f\u4e00\u56de\u4e8b\uff0c\u4f46\u5e76\u975e\u6240\u6709\u201c\u5ba2\u6237\u201d\u5bf9\u4f01\u4e1a\u90fd\u5177\u6709\u540c\u7b49\u91cd\u8981\u7684\u4ef7\u503c\u3002\u4e0d\u540c\u7684\u5ba2\u6237\u4f1a\u82b1\u7684\u94b1\u6570\u4e5f\u4e0d\u540c\uff0c\u800c\u4e14\u4ed6\u4eec\u82b1\u7684\u94b1\u53ef\u80fd\u8fd8\u4e0d\u5982\u4f01\u4e1a\u4e3a\u5438\u5f15\u65b0\u5ba2\u6237\u82b1\u8d39\u7684\u6210\u672c\u9ad8\u3002\u5f53\u4f60\u5f00\u5c55\u5ba3\u4f20\u6d3b\u52a8\u4ee5\u63d0\u9ad8\u77e5\u540d\u5ea6\uff0c\u5e0c\u671b\u5c06\u6765\u5438\u5f15\u4ed8\u8d39\u5ba2\u6237\u65f6\uff0c\u60c5\u51b5\u5c24\u5176\u5982\u6b64\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5bf9\u7f51\u7ea2\u8425\u9500\u7684\u4ef7\u503c\u603b\u4f53\u6301\u80af\u5b9a\u6001\u5ea6\u7684\u8c03\u67e5\u53d7\u8bbf\u8005\u540c\u610f\u7f51\u7ea2\u8425\u9500\u4f1a\u5438\u5f15\u9ad8\u8d28\u91cf\u7684\u5ba2\u6237\u8fd9\u4e00\u8bf4\u6cd5\u300282\uff05\u7684\u53d7\u8bbf\u8005\u8ba4\u4e3a\uff0c\u7f51\u7ea2\u8425\u9500\u6d3b\u52a8\u6240\u5e26\u6765\u7684\u5ba2\u6237\u7684\u8d28\u91cf\u8981\u9ad8\u4e8e\u5176\u4ed6\u8425\u9500\u5f62\u5f0f\u3002<\/span><\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><b>\u8d85\u8fc72\/3\u7684\u53d7\u8bbf\u8005\u4f1a\u8861\u91cf\u5176\u7f51\u7ea2\u8425\u9500\u7684\u6295\u8d44\u56de\u62a5\u7387<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u6211\u4eec\u7684\u8c03\u67e5\u4e2d\u4e00\u4e2a\u66f4\u4ee4\u4eba\u5370\u8c61\u6df1\u523b\u7684\u7ed3\u679c\u662f\uff0c70%\u7684\u53d7\u8bbf\u8005\u4f1a\u8861\u91cf\u5176\u7f51\u7ea2\u8425\u9500\u6d3b\u52a8\u7684\u6295\u8d44\u56de\u62a5\u7387\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6211\u4eec\u5728\u7f51\u7ea2\u8425\u9500\u65e9\u671f\u542c\u5230\u7684\u4e00\u79cd\u62b1\u6028\u662f\uff0c\u4f01\u4e1a\u53d1\u73b0\u5f88\u96be\u786e\u5b9a\u7f51\u7ea2\u8425\u9500\u7684\u6295\u8d44\u56de\u62a5\u7387\u3002\u7684\u786e\uff0c\u4e00\u5e74\u524d\u6211\u4eec\u5728\u53d1\u5e03<\/span><a href=\"https:\/\/influencermarketinghub.com\/9-mind-blowing-influencer-marketing-statistics\/\"><span style=\"font-weight: 400;\">9\u4e2a\u8ba9\u4f60\u60ca\u6389\u4e0b\u5df4\u7684\u7f51\u7ea2\u8425\u9500\u7edf\u8ba1\u6570\u636e<\/span><\/a><span style=\"font-weight: 400;\">\u4e00\u6587\u65f6\u53d1\u73b0\uff0cLinqia\u7684\u4e00\u9879\u7814\u7a76\u79f0\u670976\uff05\u7684\u8425\u9500\u8005\u8868\u793a2018\u5e74\u6700\u5927\u7684\u7f51\u7ea2\u8425\u9500\u6311\u6218\u5c31\u662f\u786e\u5b9a\u5176\u5e7f\u544a\u6d3b\u52a8\u7684\u6295\u8d44\u56de\u62a5\u7387\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u663e\u7136\uff0c\u968f\u7740\u7f51\u7ea2\u8425\u9500\u73b0\u5df2\u6210\u4e3a\u4e3b\u6d41\uff0c\u4f01\u4e1a\u73b0\u5728\u77e5\u9053\u8981\u6839\u636e\u5b9e\u9645\u60c5\u51b5\u5236\u5b9a\u6295\u8d44\u56de\u62a5\u7387\u6307\u6807\u6765\u6ee1\u8db3\u60a8\u7684\u9700\u6c42\uff0c\u5e76\u4e14\u5df2\u9488\u5bf9\u5176\u4ed6\u4e0d\u540c\u4f01\u4e1a\u8bbe\u5b9a\u4e86\u4e00\u7cfb\u5217\u9002\u5408\u7684\u6295\u8d44\u56de\u62a5\u7387\u8861\u91cf\u6807\u51c6\u3002<\/span><\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><b>\u4f01\u4e1a\u4f7f\u7528\u5404\u79cd\u6307\u6807\u6765\u8861\u91cf\u5176\u7f51\u7ea2\u8425\u9500\u6d3b\u52a8\u7684\u6210\u529f\u4e0e\u5426<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u4f01\u4e1a\u73b0\u5728\u4f3c\u4e4e\u660e\u767d\uff0c\u8861\u91cf\u7f51\u7ea2\u8425\u9500\u6295\u8d44\u56de\u62a5\u7387\u7684\u6700\u4f73\u65b9\u6cd5\u662f\u4f7f\u7528\u8861\u91cf\u8425\u9500\u6d3b\u52a8\u76ee\u6807\u7684\u6307\u6807\u3002\u4f8b\u5982\uff0c\u4e0d\u540c\u4e8e\u5229\u7528\u7f51\u7ea2\u8425\u9500\u6765\u589e\u52a0\u5176\u9500\u552e\u7684\u4f01\u4e1a\uff0c\u4e13\u6ce8\u4e8e\u54c1\u724c\u77e5\u540d\u5ea6\u7684\u4f01\u4e1a\u5e94\u8be5\u4f7f\u7528\u4e0d\u540c\u7684\u6295\u8d44\u56de\u62a5\u7387\u6210\u529f\u5ea6\u8861\u91cf\u6807\u51c6\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u4e00\u70b9\u5728\u6211\u4eec\u7684\u8c03\u67e5\u7ed3\u679c\u4e2d\u8868\u73b0\u5f97\u5f88\u660e\u663e\u300234\uff05\u7684\u53d7\u8bbf\u8005\u5341\u5206\u6ce8\u91cd\u54c1\u724c\u77e5\u540d\u5ea6\uff0c\u4f1a\u5173\u6ce8\u6d4f\u89c8\u91cf\u3001\u8986\u76d6\u8303\u56f4\u548c\u5e7f\u544a\u6548\u679c\u300235\uff05\u7684\u53d7\u8bbf\u8005\u5e0c\u671b\u5176\u5408\u4f5c\u7f51\u7ea2\u7684\u7c89\u4e1d\u505a\u4e9b\u4ec0\u4e48\uff0c\u7531\u6b64\u5c06\u53c2\u4e0e\u5ea6\u6216\u70b9\u51fb\u91cf\u4f5c\u4e3a\u5176\u6295\u8d44\u56de\u62a5\u7387\u7684\u8861\u91cf\u6807\u51c6\u3002\u5176\u4f5931%\u7684\u53d7\u8bbf\u8005\u5219\u91c7\u53d6\u66f4\u4e3a\u52a1\u5b9e\u7684\u65b9\u5f0f\uff0c\u76f4\u63a5\u5229\u7528\u5176\u7f51\u7ea2\u8425\u9500\u6765\u751f\u6210\u9500\u552e\u3002\u4ed6\u4eec\u7684\u6295\u8d44\u56de\u62a5\u7387\u4e0e\u8f6c\u5316\u7387\u6216\u9500\u552e\u91cf\u6709\u5173\u3002<\/span><\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><b>\u591a\u6570\u53d7\u8bbf\u8005\u8ba4\u4e3a\u8d62\u5f97\u5a92\u4f53\u4ef7\u503c\u662f\u4e00\u9879\u5f88\u597d\u7684\u6295\u8d44\u56de\u62a5\u7387\u8861\u91cf\u6807\u51c6<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u6211\u4eec\u4e4b\u524d\u66fe\u64b0\u5199\u8fc7\u6709\u5173<\/span><a href=\"https:\/\/influencermarketinghub.com\/influencer-media-value-calculator\/\"><span style=\"font-weight: 400;\">\u7f51\u7ea2\u5a92\u4f53\u4ef7\u503c<\/span><\/a><span style=\"font-weight: 400;\">\u7684\u5185\u5bb9\uff0c\u7f51\u7ea2\u5a92\u4f53\u4ef7\u503c\u662fNeoReach\u7248\u7684\u8d62\u5f97\u5a92\u4f53\u4ef7\u503c\uff0c\u9002\u7528\u4e8e\u7f51\u7ea2\u8425\u9500\u3002\u7f51\u7ea2\u8fc7\u53bb\u4e0e\u4f01\u4e1a\u5408\u4f5c\u5e2e\u52a9\u5176\u53d1\u5e16\u63a8\u5e7f\uff0c\u8fdb\u800c\u7f51\u7ea2\uff08\u8d62\u5f97\uff09\u5a92\u4f53\u4ef7\u503c\u5c31\u4e3a\u4f01\u4e1a\u6240\u83b7\u5f97\u7684\u8fd9\u79cd\u56de\u62a5\u63d0\u4f9b\u4e86\u67d0\u79cd\u4ee3\u7406\u3002\u7531\u6b64\u53ef\u4ee5\u77e5\u9053\u76f8\u540c\u6548\u679c\u7684\u7b49\u6548\u5e7f\u544a\u6d3b\u52a8\u4f1a\u82b1\u591a\u5c11\u94b1\u3002\u9884\u671f\u8d27\u5e01\u4ef7\u503c (EMV) \u53ef\u4ee5\u8ba1\u7b97\u51fa\u4f60\u4ece\u7f51\u7ea2\u5206\u4eab\u7684\u5185\u5bb9\u4e2d\u6240\u83b7\u5f97\u7684\u4ef7\u503c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9884\u671f\u8d27\u5e01\u4ef7\u503c\u7684\u8ba1\u7b97\u53ef\u80fd\u5f88\u590d\u6742\uff0c\u56e0\u6b64\uff0c\u8425\u9500\u8005\u6709\u65f6\u53ef\u80fd\u96be\u4ee5\u5411\u5176\u7ecf\u7406\u89e3\u91ca\u8fd9\u4e9b\u6982\u5ff5\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f46\u5f88\u663e\u7136\uff0c\u6211\u4eec\u7684\u8c03\u67e5\u53d7\u8bbf\u8005\u6574\u4f53\u4e0a\u76f8\u4fe1\u8be5\u7406\u5ff5\u7684\u4ef7\u503c\u300278\uff05\u7684\u53d7\u8bbf\u8005\u8868\u793a\uff0c\u4ed6\u4eec\u8ba4\u4e3a\u5bf9\u4e8e\u7f51\u7ea2\u8425\u9500\u6d3b\u52a8\u6765\u8bf4\uff0c\u8d62\u5f97\u5a92\u4f53\u4ef7\u503c\u662f\u4e00\u9879\u5f88\u597d\u7684\u6295\u8d44\u56de\u62a5\u7387\u8861\u91cf\u6807\u51c6\u3002<\/span><\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><b>\u7edd\u5927\u591a\u6570\u4f01\u4e1a\u4ece\u5176\u8425\u9500\u9884\u7b97\u4e2d\u6263\u9664\u7f51\u7ea2\u8425\u9500\u652f\u51fa<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u6211\u4eec\u7684\u8c03\u67e5\u53d1\u73b0\uff0c81%\u7684\u53d7\u8bbf\u8005\u4f1a\u4ece\u5176\u8425\u9500\u90e8\u95e8\u7684\u9884\u7b97\u4e2d\u6263\u9664\u7f51\u7ea2\u8425\u9500\u652f\u51fa\uff0c\u8fd9\u6beb\u4e0d\u4ee4\u4eba\u60ca\u8bb6\u3002\u5176\u4f5919\uff05\uff08\u53ef\u80fd\u662f\u89c4\u6a21\u76f8\u5bf9\u8f83\u5927\u7684\u4f01\u4e1a\uff09\u4f1a\u4ece\u5176\u516c\u5173\u90e8\u95e8\u9884\u7b97\u4e2d\u62ff\u8d44\u91d1\u7528\u4e8e\u7f51\u7ea2\u8425\u9500\u652f\u51fa\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u636e\u63a8\u6d4b\uff0c\u8fd9\u4e9b\u5c11\u6570\u6d3e\u7684\u4f01\u4e1a\u4e3b\u8981\u662f\u4e3a\u4e86\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u800c\u4f7f\u7528\u7f51\u7ea2\u8425\u9500\uff0c\u800c\u4e0d\u662f\u4f5c\u4e3a\u9500\u552e\u5176\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u76f4\u63a5\u624b\u6bb5\u3002<\/span><\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><b>\u5927\u7ea6\u00be\u7684\u7f51\u7ea2\u8425\u9500\u6d3b\u52a8\u5728\u5185\u90e8\u8fdb\u884c<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u6211\u4eec\u7684\u8c03\u67e5\u5bf9\u8c61\u4e2d\uff0c77%\u7684\u4eba\u79f0\u4ed6\u4eec\u5728\u5185\u90e8\u5f00\u5c55\u7f51\u7ea2\u8425\u9500\u6d3b\u52a8\uff0c\u5176\u4f5923%\u9009\u62e9\u901a\u8fc7\u7ecf\u7eaa\u516c\u53f8\u8fdb\u884c\u7f51\u7ea2\u8425\u9500\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u867d\u7136\u4e00\u4e9b\u5185\u90e8\u6d3b\u52a8\u5c06\u9010\u6b65\u5730\u3001\u6709\u673a\u5730\u53d1\u5c55\uff0c\u4f46\u8bb8\u591a\u6d3b\u52a8\u9700\u501f\u52a9\u53ef\u7528\u7684\u5de5\u5177\uff08\u4f8b\u5982\u7f51\u7ea2\u5e73\u53f0\uff09\u6765\u5e2e\u52a9\u7b80\u5316\u6d41\u7a0b\u3002\u8fd9\u5bf9\u4e8e\u7f51\u7ea2\u9009\u62e9\u6765\u8bf4\u5c24\u5176\u5982\u6b64\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8bb8\u591a\u54c1\u724c\u5546\u5728\u4e0e\u5c0f\u5fae\u7f51\u7ea2\u5408\u4f5c\u65f6\u66f4\u559c\u6b22\u4f7f\u7528\u7ecf\u7eaa\u516c\u53f8\uff0c\u56e0\u4e3a\u7ecf\u7eaa\u516c\u53f8\u5728\u5927\u89c4\u6a21\u4e0e\u7f51\u7ea2\u5408\u4f5c\u65b9\u9762\u66f4\u6709\u7ecf\u9a8c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6b63\u5982\u6211\u4eec\u5728\u8c03\u67e5\u4e2d\u6240\u53d1\u73b0\u7684\uff0c2018\u5e74\u53c8\u591a\u51fa\u4e86320\u5bb6<\/span><a href=\"https:\/\/influencermarketinghub.com\/top-influencer-marketing-platforms\/\"><span style=\"font-weight: 400;\">\u7f51\u7ea2\u8425\u9500\u5e73\u53f0<\/span><\/a><span style=\"font-weight: 400;\">\u548c\u7ecf\u7eaa\u516c\u53f8\u3002\u4e0d\u77e5\u672a\u6765\u51e0\u5e74\u662f\u5426\u4f1a\u6709\u66f4\u591a\u7684\u4f01\u4e1a\u9009\u62e9\u4e0e\u7f51\u7ea2\u7ecf\u7eaa\u516c\u53f8\u5408\u4f5c\uff0c\u7814\u7a76\u4e00\u4e0b\u7684\u8bdd\u5e94\u8be5\u4f1a\u5f88\u6709\u8da3\u3002<\/span><\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><b>\u591a\u6570\u4f01\u4e1a\u4f7f\u7528\u5185\u90e8\u5de5\u5177\u5f00\u5c55\u7f51\u7ea2\u8425\u9500\u6d3b\u52a8<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u4ee4\u4eba\u60ca\u8bb6\u7684\u662f\uff0c58%\u7684\u53d7\u8bbf\u8005\u627f\u8ba4\u4f7f\u7528\u5185\u90e8\u5f00\u53d1\u7684\u5de5\u5177\u6765\u5f00\u5c55\u5176\u7f51\u7ea2\u8425\u9500\u6d3b\u52a8\u3002\u8fd9\u8868\u660e\uff0c\u5c3d\u7ba1\u7f51\u7ea2\u5e73\u53f0\u7684\u6570\u91cf\u5728\u8fc7\u53bb\u51e0\u5e74\u6709\u4e86\u76f8\u5f53\u5927\u7684\u589e\u957f\uff0c\u4f46\u4f01\u4e1a\u5bb6\u4ecd\u7136\u6709\u673a\u4f1a\u4e3a\u4e86\u8fdb\u4e00\u6b65\u7b80\u5316\u7f51\u7ea2\u8425\u9500\u6d41\u7a0b\u800c\u5f00\u53d1\u81ea\u7528\u5de5\u5177\u3002<\/span><\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><b>Instagram\u662f\u8fc4\u4eca\u4e3a\u6b62\u6700\u91cd\u8981\u7684\u7f51\u7ea2\u8425\u9500\u6e20\u9053<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u5728\u672c\u62a5\u544a\u7684\u5176\u4ed6\u5730\u65b9\uff0c\u6211\u4eec\u5df2\u7ecf\u770b\u5230\u4e86Instagram\u4f5c\u4e3a\u793e\u4ea4\u7f51\u7edc\u7684\u6700\u65b0\u53d1\u5c55\u548c\u666e\u53ca\u3002\u4e8b\u5b9e\u4e0a\uff0cInstagram\u73b0\u5728\u662f\u8fdb\u884c\u7f51\u7ea2\u8425\u9500\u6d3b\u52a8\u7684\u9996\u9009\u7f51\u7edc\u300279\uff05\u7684\u53d7\u8bbf\u8005\u8ba4\u4e3aInstagram\u5bf9\u5176\u7f51\u7ea2\u8425\u9500\u6d3b\u52a8\u5f88\u91cd\u8981\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-11288 aligncenter\" src=\"https:\/\/s.influencermarketinghub.com\/imaginary\/resize?width=984&height=698&type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-29-at-2.42.53-PM.png\" alt=\"\" width=\"984\" height=\"698\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u4f60\u770b\u4e00\u4e0b\u539f\u59cb\u6570\u636e\uff0c\u5c31\u4f1a\u53d1\u73b0Instagram\u7684\u4e3b\u5bfc\u5730\u4f4d\u66f4\u52a0\u660e\u663e\u3002653\u540d\u53d7\u8bbf\u8005\u8868\u793a\uff0c\u4ed6\u4eec\u4e3b\u8981\u5229\u7528Instagram\u8fdb\u884c\u7f51\u7ea2\u8425\u9500\u3002\u4e0e\u6b64\u76f8\u6bd4\uff0c\u5f53\u8be2\u95ee\u53d7\u8bbf\u80052019\u5e74\u662f\u5426\u6253\u7b97\u4e13\u95e8\u5212\u62e8\u9884\u7b97\u8fdb\u884c\u7f51\u7ea2\u8425\u9500\u65f6\uff0c\u6709708\u4eba\u7ed9\u4e88\u4e86\u80af\u5b9a\u56de\u7b54\u3002\u53ef\u4ee5\u8fd9\u6837\u8bf4\uff0c\u4eca\u5e74\u5927\u591a\u6570\u8ba1\u5212\u53c2\u4e0e\u7f51\u7ea2\u8425\u9500\u7684\u4eba\u90fd\u4f1a\u4f7f\u7528Instagram\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5176\u4ed6\u793e\u4ea4\u7f51\u7edc\u5728\u67d0\u4e9b\u53d7\u8bbf\u8005\u4e2d\u90fd\u5f88\u53d7\u6b22\u8fce\uff0c\u8fd9\u53ef\u80fd\u53d6\u51b3\u4e8e\u5e0c\u671b\u53c2\u4e0e\u7f51\u7ea2\u8425\u9500\u7684\u54c1\u724c\u5546\u5176\u76ee\u6807\u5e02\u573a\u5427\u300246\uff05\u7684\u53d7\u8bbf\u8005\u4f7f\u7528Facebook\u8fdb\u884c\u5e7f\u544a\u6d3b\u52a8\uff0c46\uff05\u4f7f\u7528YouTube\uff0c24\uff05\u4f7f\u7528Twitter\uff0c12\uff05\u4f7f\u7528LinkedIn\uff08\u8fd9\u4e9b\u53d7\u8bbf\u8005\u53ef\u80fd\u8ddfB2B\u516c\u53f8\u6709\u5173\uff09\uff0c\u53e6\u5916\u8fd8\u670912\uff05\u7684\u53d7\u8bbf\u8005\u4f7f\u7528\u6bd4\u8f83\u51b7\u95e8\u6216\u66f4\u4e13\u4e1a\u7684\u793e\u4ea4\u7f51\u7edc\u3002\u5927\u6982\uff0c\u201c\u5176\u4ed6\u201d\u7c7b\u522b\u8fd8\u5305\u62ec\u8ddf\u535a\u5ba2\u6709\u5173\u7684\u7f51\u7ea2\u8425\u9500\u3002<\/span><\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><b>\u7f51\u7ea2\u8425\u9500\u6d3b\u52a8\u4e2d\u6700\u5e38\u89c1\u7684\u76ee\u6807\u662f\u54c1\u724c\u77e5\u540d\u5ea6<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u6211\u4eec\u7ecf\u5e38\u63d0\u5230\u8fd9\u6837\u4e00\u4e2a\u4e8b\u5b9e\uff0c\u5373\u4f01\u4e1a\u51fa\u4e8e\u4e0d\u540c\u539f\u56e0\u8fdb\u884c\u7f51\u7ea2\u8425\u9500\u3002\u4efb\u4f55\u7f51\u7ea2\u8425\u9500\u6d3b\u52a8\u7684\u7b2c\u4e00\u6b65\u90fd\u662f\u786e\u7acb\u76ee\u7684\u548c\u76ee\u6807\u3002\u56e0\u6b64\uff0c\u5f53\u6211\u4eec\u53d1\u73b0\u53d7\u8bbf\u8005\u5728\u5176\u7f51\u7ea2\u8425\u9500\u6d3b\u52a8\u4e2d\u4f1a\u6709\u4e09\u4e2a\u8fe5\u7136\u4e0d\u540c\u7684\u4e3b\u8981\u76ee\u6807\u65f6\uff0c\u6211\u4eec\u6beb\u4e0d\u611f\u5230\u5947\u602a\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6700\u666e\u904d\u7684\u539f\u56e0\u662f\u4e3a\u4e86\u54c1\u724c\u77e5\u540d\u5ea6\u800c\u53d1\u8d77\u8425\u9500\u6d3b\u52a8 \u2013 \u6211\u4eec\u7684\u53d7\u8bbf\u8005\u4e2d\u670937\uff05\u7684\u4eba\u662f\u4e3a\u4e86\u6b64\u76ee\u7684\u800c\u8fdb\u884c\u7f51\u7ea2\u8425\u9500\u3002\u7b2c\u4e8c\u7c7b\u536032%\uff0c\u5373\u660e\u786e\u8868\u660e\u8981\u589e\u52a0\u9500\u552e\u91cf\u8fd9\u4e00\u76ee\u6807\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd8\u670931%\u8f83\u4e3a\u5c11\u89c1\uff0c\u8fd9\u7c7b\u53d7\u8bbf\u8005\u79f0\u662f\u4e3a\u4e86\u5bf9\u7528\u6237\u751f\u6210\u5185\u5bb9\u5efa\u5e93\u800c\u8fdb\u884c\u7f51\u7ea2\u8425\u9500\u3002\u7528\u6237\u751f\u6210\u5185\u5bb9\u7684\u611f\u77e5\u4ef7\u503c\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u800c\u589e\u957f\uff0c\u800c\u4e14\u5728\u672a\u6765\u7684\u8c03\u67e5\u4e2d\uff0c\u5982\u679c\u7814\u7a76\u4e0b\u66f4\u591a\u4f01\u4e1a\u4f1a\u5426\u5c06\u6b64\u4f5c\u4e3a\u4e3b\u8981\u76ee\u6807\uff0c\u90a3\u4e00\u5b9a\u4f1a\u5f88\u6709\u8da3\u3002<\/span><\/p>\n<p><a class=\"pink_button\" href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-benchmark-report\/\">LATEST BENCHMARK REPORT<\/a><\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><b>\u7f51\u7ea2\u8bc8\u9a97\u662f\u53d7\u8bbf\u8005\u6bd4\u8f83\u5173\u5fc3\u7684\u4e00\u4ef6\u4e8b<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u6700\u8fd1\u7684\u65b0\u95fb\u4e2d\u5c31\u6709\u4e00\u4e2a\u5173\u4e8e\u7f51\u7ea2\u8bc8\u9a97\u7684\u70ed\u95e8\u8bdd\u9898\u3002\u6211\u4eec\u6700\u8fd1\u751a\u81f3\u56f4\u7ed5\u8be5\u8bdd\u9898\u5199\u4e86\u4e00\u672c<\/span><a href=\"https:\/\/influencermarketinghub.com\/resources\/influencer-fraud\/\"><span style=\"font-weight: 400;\">\u7535\u5b50\u4e66<\/span><\/a><span style=\"font-weight: 400;\">\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6240\u5e78\u73b0\u5728\u6709\u5f88\u591a\u5de5\u5177\u53ef\u4ee5\u5e2e\u52a9\u68c0\u6d4b\u9a97\u5f92\uff0c\u8fd9\u5e94\u8be5\u53ef\u4ee5\u51cf\u5c11\u7f51\u7ea2\u8bc8\u9a97\u7684\u5f71\u54cd\u3002\u5e0c\u671b\u7f51\u7ea2\u8bc8\u9a97\u5f88\u5feb\u80fd\u6210\u4e3a\u8be5\u884c\u4e1a\u7684\u4e00\u6bb5\u5386\u53f2\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7f51\u7ea2\u8425\u9500\u8bc8\u9a97\uff0c\u5305\u62ec\u5047\u7f51\u7ea2\u6240\u5e26\u6765\u7684\u5f71\u54cd\uff0c\u662f\u6211\u4eec64%\u7684\u53d7\u8bbf\u8005\u6240\u5173\u5fc3\u7684\u4e00\u4e2a\u95ee\u9898\u3002<\/span><\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><b>\u8fd12\/3\u7684\u53d7\u8bbf\u8005\u7ecf\u5386\u8fc7\u7f51\u7ea2\u8bc8\u9a97<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u8fd12\/3\u7684\u53d7\u8bbf\u8005\u627f\u8ba4\u5bf9\u7f51\u7ea2\u8bc8\u9a97\u6bd4\u8f83\u5173\u5fc3\u7684\u4e00\u4e2a\u539f\u56e0\u662f\uff0c\u4ed6\u4eec\u4e2d\u7684\u5927\u591a\u6570\u4eba\u4ee5\u524d\u66fe\u906d\u9047\u8fc7\u8fd9\u79cd\u4e8b\u300263%\u7684\u53d7\u8bbf\u8005\u5728\u8fc7\u53bb\u7684\u8425\u9500\u6d3b\u52a8\u4e2d\u4eb2\u8eab\u906d\u9047\u8fc7\u7f51\u7ea2\u8425\u9500\u8bc8\u9a97\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5e0c\u671b\u968f\u7740\u5bf9\u7f51\u7ea2\u8bc8\u9a97\u884c\u4e3a\u7684\u66f4\u591a\u5ba3\u4f20\uff0c\u52a0\u4e0a\u73b0\u5728\u4e00\u4e9b\u66f4\u5f3a\u5927\u7684\u5047\u7f51\u7ea2\u76d1\u6d4b\u5de5\u5177\uff0c\u5c06\u6765\u906d\u9047\u7f51\u7ea2\u8bc8\u9a97\u7684\u54c1\u724c\u5546\u4e5f\u8d8a\u6765\u8d8a\u5c11\u3002<\/span><\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><b>\u7edd\u5927\u591a\u6570\u53d7\u8bbf\u8005\u53d1\u73b0\u627e\u5230\u5408\u9002\u7684\u7f51\u7ea2\u76f8\u5f53\u56f0\u96be<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u6b63\u5982\u6211\u4eec\u5728\u4e0a\u4e00\u7bc7\u5173\u4e8e<\/span><a href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-challenges\/\"><span style=\"font-weight: 400;\">\u7f51\u7ea2\u8425\u9500\u6311\u6218<\/span><\/a><span style=\"font-weight: 400;\">\u7684\u6587\u7ae0\u4e2d\u6240\u8ff0\u7684\u90a3\u6837\uff0c\u8fc7\u53bb\u7684\u7814\u7a76\u901a\u5e38\u8868\u660e\uff0c\u5927\u591a\u6570\u8425\u9500\u8005\u8ba4\u4e3a\u5bfb\u627e\u548c\u9009\u62e9\u6700\u597d\u7684\u3001\u6700\u76f8\u5173\u7684\u7f51\u7ea2\u662f\u7f51\u7ea2\u8425\u9500\u4e2d\u6700\u5177\u6311\u6218\u6027\u7684\u90e8\u5206\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u53ef\u80fd\u662f\u8bb8\u591a\u5e73\u53f0\u548c\u5de5\u5177\u4e3a\u4e86\u5e2e\u52a9\u54c1\u724c\u5546\u548c\u8425\u9500\u8005\u8fdb\u884c\u7f51\u7ea2\u641c\u7d22\u800c\u4e0d\u65ad\u6d8c\u73b0\u7684\u4e3b\u8981\u539f\u56e0\u3002\u5982\u4e0a\u6587\u6240\u8ff0\uff0c\u5728\u8fc7\u53bb\u768412\u4e2a\u6708\u4e2d\uff0c\u6709320\u5bb6\u65b0\u7684\u5e73\u53f0\u548c<\/span><a href=\"https:\/\/influencermarketinghub.com\/top-influencer-marketing-agencies\/\"><span style=\"font-weight: 400;\">\u7f51\u7ea2\u8425\u9500\u673a\u6784<\/span><\/a><span style=\"font-weight: 400;\">\u5f00\u4e1a\uff0c\u800c\u8fc7\u53bb\u4e09\u5e74\u4e3a550\u5bb6\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u56e0\u6b64\uff0c\u9009\u7f51\u7ea2\u4e0d\u518d\u50cf\u8fc7\u53bb\u4e00\u6837\u88ab\u89c6\u4e3a\u4e00\u4e2a\u5927\u96be\u9898\u3002\u53ea\u670918%\u7684\u53d7\u8bbf\u8005\u8ba4\u4e3a\u5728\u4ed6\u4eec\u7684\u884c\u4e1a\u4e2d\u5f88\u96be\u627e\u5230\u53ef\u4ee5\u5408\u4f5c\u7684\u5408\u9002\u7f51\u7ea2\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e0d\u8fc7\uff0c\u8fd9\u4e5f\u5e76\u4e0d\u662f\u8bf4\u4ed6\u4eec\u8ba4\u4e3a\u8fd9\u5f88\u5bb9\u6613\u3002\u53ea\u670920\uff05\u7684\u53d7\u8bbf\u8005\u8ba4\u4e3a\u9009\u7f51\u7ea2\u5f88\u5bb9\u6613\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5927\u591a\u6570\u53d7\u8bbf\u8005\u8ba4\u4e3a\uff0c\u627e\u5230\u5408\u9002\u7684\u7f51\u7ea2\u4e0d\u5bb9\u6613\u4e5f\u4e0d\u96be\u3002<\/span><\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><b>\u53d7\u8bbf\u8005\u5c31\u54c1\u724c\u5b89\u5168\u5728\u7f51\u7ea2\u8425\u9500\u6d3b\u52a8\u4e2d\u662f\u5426\u662f\u4e2a\u95ee\u9898\u6301\u4e0d\u540c\u89c2\u70b9<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u8fc7\u53bb\u51e0\u5e74\u91cc\uff0c\u53e6\u4e00\u4e2a\u5f15\u4eba\u6ce8\u76ee\u7684\u95ee\u9898\u662f\uff0c\u7f51\u7ea2\u4ee5\u5176\u6240\u4ee3\u8a00\u7684\u54c1\u724c\u8ba4\u4e3a\u4e0d\u6070\u5f53\u7684\u65b9\u5f0f\u884c\u4e8b\u3002\u4f8b\u5982\uff0cPewDiePie\u57282016-2017\u5e74\u7684\u53cd\u72b9\u592a\u89c6\u9891\u5c31\u8ba9\u8ddf\u4ed6\u5408\u4f5c\u7684\u4e00\u4e9b\u516c\u53f8\u89c9\u5f97\u53cd\u611f\uff0c\u800c\u50cf\u8fea\u65af\u5c3c\u8fd9\u6837\u7684\u516c\u53f8\u5219\u6545\u610f\u4e0e\u4ed6\u4fdd\u6301\u8ddd\u79bb\u3002\u6700\u8fd1\uff0c\u7f57\u6839\u00b7\u4fdd\u7f57 (Logan Paul) \u56e0\u4e3a\u4e00\u652f\u54c1\u4f4d\u4f4e\u4e0b\u7684\u89c6\u9891\u800c<\/span><a href=\"https:\/\/adage.com\/article\/digital\/logan-paul-ruin-brand-watch\/311794\/\"><span style=\"font-weight: 400;\">\u6380\u8d77\u4e86\u4e00\u80a1\u7f51\u7edc\u98ce\u66b4<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u5bfc\u81f4\u54c1\u724c\u5546\u90fd\u7eb7\u7eb7\u72b9\u8c6b\u8981\u4e0d\u8981\u8ddf\u4ed6\u518d\u6709\u4efb\u4f55\u74dc\u845b\u3002Delmondo\u7684\u9996\u5e2d\u6267\u884c\u5b98\u5c3c\u514b\u00b7\u897f\u585e\u7f57(Nick Cicero)\u8868\u793a\uff1a\u201c\u73b0\u5728\u9700\u8981\u5173\u6ce8\u7684\u4eba\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u591a\uff0c\u8d28\u91cf\u63a7\u5236\u4e5f\u5c31\u66f4\u96be\u4e86\u3002\u6240\u4ee5\u4f60\u5fc5\u987b\u505a\u4e00\u4e9b\u8c03\u67e5\uff0c\u4ee5\u786e\u4fddYouTube\u4e0a\u7684\u4e00\u4e9b\u5b69\u5b50\u4e0d\u4f1a\u7ed9\u4f60\u7684\u54c1\u724c\u5e26\u6765\u8d1f\u9762\u5f71\u54cd\u3002\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6210\u529f\u7684\u7f51\u7ea2\u8425\u9500\u6d3b\u52a8\u5176\u5173\u952e\u662f\u627e\u5230\u76f8\u5339\u914d\u7684\u7f51\u7ea2\uff0c\u5176\u7c89\u4e1d\u8981\u8ddf\u4f60\u7684\u4f18\u9009\u5ba2\u6237\u76f8\u4f3c\uff0c\u4ef7\u503c\u89c2\u4e5f\u8981\u8ddf\u54c1\u724c\u76f8\u5339\u914d\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd1\u4e00\u534a (49%) \u7684\u53d7\u8bbf\u8005\u8ba4\u4e3a\uff0c\u5728\u5f00\u5c55\u7f51\u7ea2\u8425\u9500\u6d3b\u52a8\u65f6\uff0c\u54c1\u724c\u5b89\u5168\u5076\u5c14\u4f1a\u6210\u4e3a\u4e00\u4e2a\u95ee\u9898\u300230%\u7684\u53d7\u8bbf\u8005\u66f4\u660e\u786e\u5730\u8ba4\u4e3a\uff0c\u54c1\u724c\u5b89\u5168\u59cb\u7ec8\u662f\u4e00\u4e2a\u95ee\u9898\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5176\u4f5921%\u7684\u4eba\u8ba4\u4e3a\u8fd9\u7b97\u4e0d\u4e0a\u4e00\u4e2a\u771f\u6b63\u7684\u95ee\u9898\u3002\u6216\u8bb8\uff0c\u6700\u540e\u8fd9\u90e8\u5206\u53d7\u8bbf\u8005\u5df2\u7ecf\u638c\u63e1\u4e86\u4e3a\u81ea\u5bb6\u54c1\u724c\u627e\u5230\u5408\u9002\u7f51\u7ea2\u7684\u6280\u5de7\uff0c\u800c\u4e14\u4ed6\u4eec\u51e0\u4e4e\u4e0d\u5173\u5fc3\u4ef7\u503c\u89c2\u7684\u9519\u914d\u95ee\u9898\u3002<\/span><\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><b>\u591a\u6570\u53d7\u8bbf\u8005\u8ba4\u4e3a\u7f51\u7ea2\u8425\u9500\u53ef\u4ee5\u5b9e\u73b0\u81ea\u52a8\u5316\uff0c\u5c3d\u7ba1\u6709\u76f8\u5f53\u6570\u91cf\u7684\u4eba\u4e0d\u540c\u610f\u8fd9\u70b9<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u7f51\u7ea2\u8425\u9500\u4e2d\u4e00\u4e2a\u6709\u4e89\u8bae\u7684\u95ee\u9898\u662f\u4f60\u53ef\u4ee5\u6210\u529f\u4f7f\u7528\u81ea\u52a8\u5316\u7684\u7a0b\u5ea6\u3002\u4e00\u4e9b\u53d7\u8bbf\u8005\u8ba4\u4e3a\u4f60\u51e0\u4e4e\u80fd\u5bf9\u4ece\u9009\u7528\u7f51\u7ea2\u5230\u652f\u4ed8\u7f51\u7ea2\u7684\u6574\u4e2a\u8fc7\u7a0b\u5b9e\u73b0\u81ea\u52a8\u5316\u3002\u53e6\u4e00\u4e9b\u53d7\u8bbf\u8005\u5219\u91cd\u89c6\u4e2a\u4eba\u63a5\u89e6\uff0c\u8ba4\u4e3a\u7f51\u7ea2\u8425\u9500\u662f\u4e00\u4e2a\u9700\u8981\u4eb2\u81ea\u52a8\u624b\u64cd\u4f5c\u7684\u8fc7\u7a0b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u751a\u81f3\u4e13\u4e1a\u7684\u7f51\u7ea2\u5e73\u53f0\u548c\u4ee3\u7406\u516c\u53f8\u5728\u5176\u65b9\u6cd5\u4e0a\u4e5f\u662f\u5404\u6709\u5dee\u5f02\u3002\u6709\u4e9b\u4eba\u53ea\u8ddf\u7ecf\u8fc7\u6838\u5b9e\u7684\u7cbe\u9009\u7f51\u7ea2\u5408\u4f5c\u3002\u53e6\u4e00\u4e9b\u4eba\u5219\u7b03\u4fe1\u4ed6\u4eec\u7528\u6765\u521b\u5efa\u5927\u91cf\u6f5c\u5728\u7f51\u7ea2\u7684\u6570\u636e\u5e93\u7684\u7b97\u6cd5\uff0c\u8fd9\u6837\u4f60\u53ef\u4ee5\u6839\u636e\u591a\u4e2a\u6807\u51c6\u5bf9\u5176\u8fdb\u884c\u6392\u540d\uff0c\u4ee5\u627e\u5230\u6700\u9002\u5408\u67d0\u4e00\u5177\u4f53\u8425\u9500\u6d3b\u52a8\u7684\u7f51\u7ea2\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u56e0\u6b64\uff0c\u5728\u5173\u4e8e\u7f51\u7ea2\u8425\u9500\u662f\u5426\u53ef\u4ee5\u5b9e\u73b0\u81ea\u52a8\u5316\u8fd9\u4e00\u89c2\u70b9\u4e0a\u51fa\u73b0\u4e00\u4e9b\u5de8\u5927\u5206\u6b67\u4e5f\u5c31\u4e0d\u8db3\u4e3a\u5947\u4e86\u300257%\u7684\u53d7\u8bbf\u8005\u8868\u793a\u4fe1\u4efb\u81ea\u52a8\u5316\u8fc7\u7a0b\u3002\u800c43%\u7684\u8f83\u5c11\u53d7\u8bbf\u8005\u5e76\u4e0d\u8ba4\u4e3a\u81ea\u52a8\u5316\u53ef\u4ee5\u5e26\u6765\u6210\u529f\u7684\u7f51\u7ea2\u8425\u9500\u3002<\/span><\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><b>\u5728\u4e0e\u7f51\u7ea2\u5408\u4f5c\u65f6\u53d7\u4f17\u5173\u7cfb\u88ab\u8ba4\u4e3a\u662f\u6700\u6709\u4ef7\u503c\u7684<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">48\uff05\u7684\u8c03\u67e5\u53d7\u8bbf\u8005\u8ba4\u4e3a\uff0c\u5728\u8003\u8651\u4e0e\u67d0\u4e00\u7279\u5b9a\u7f51\u7ea2\u5408\u4f5c\u65f6\uff0c\u5176\u4e0e\u53d7\u4f17\u4e4b\u95f4\u7684\u5173\u7cfb\u662f\u6700\u6709\u4ef7\u503c\u7684\u56e0\u7d20\u3002\u4ed6\u4eec\u8ba4\u4e3a\u8ddf\u5bf9\u5176\u53d7\u4f17\u6ca1\u6709\u771f\u6b63\u5f71\u54cd\u7684\u4eba\u5408\u4f5c\u51e0\u4e4e\u6ca1\u6709\u4ef7\u503c\uff0c\u6216\u8bb8\u8fd9\u79cd\u4eba\u8ddf\u53d7\u4f17\u5173\u7cfb\u4e0d\u9519\uff0c\u4f46\u4ed6\u4eec\u5bf9\u8be5\u54c1\u724c\u6765\u8bf4\u662f\u9519\u8bef\u7684\u53d7\u4f17\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7b2c\u4e8c\u4e2a\u6700\u91cd\u8981\u7684\u56e0\u7d20\u662f\u5185\u5bb9\u751f\u4ea7\u3002\u5728\u6211\u4eec\u4e4b\u524d\u5173\u4e8e\u7f51\u7ea2\u8425\u9500\u6d3b\u52a8\u76ee\u6807\u7684\u95ee\u9898\u4e2d\uff0c\u5bf9\u4e8e\u5728\u8fdb\u884c\u7f51\u7ea2\u8425\u9500\u6d3b\u52a8\u4e2d\u5c06\u7528\u6237\u751f\u6210\u5185\u5bb9\u4f5c\u4e3a\u5176\u4e3b\u8981\u76ee\u6807\u7684\u90a331%\u7684\u53d7\u8bbf\u8005\u6765\u8bf4\uff0c\u8fd9\u79cd\u60c5\u51b5\u5c24\u5176\u5982\u6b64\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">23\uff05\u7684\u53d7\u8bbf\u8005\u9752\u7750\u4e0e\u7f51\u7ea2\u5408\u4f5c\u7684\u7b2c\u4e09\u4e2a\u666e\u904d\u539f\u56e0\u662f\u5185\u5bb9\u5206\u53d1\u3002\u5c3d\u7ba1\u8fd9\u4e00\u6bd4\u4f8b\u4f3c\u4e4e\u8f83\u4f4e\uff0c\u4f46\u5b83\u663e\u7136\u4e0e\u53d7\u4f17\u5173\u7cfb\u6709\u5173\u2014\u2014\u7f51\u7ea2\u5229\u7528\u5176\u53d7\u4f17\u53d1\u5e03\u4e0e\u67d0\u4e00\u54c1\u724c\u76f8\u5173\u7684\u5185\u5bb9\u3002<\/span><\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><b>2\/3\u7684\u7f51\u7ea2\u8425\u9500\u4ee5\u6d3b\u52a8\u4e3a\u57fa\u7840<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u5728\u6211\u4eec\u6700\u8fd1\u5bf9<\/span><a href=\"https:\/\/influencermarketinghub.com\/10-leading-influencer-marketing-trends-for-2019\/\"><span style=\"font-weight: 400;\">\u300a2019\u5e74\u7f51\u7ea2\u8425\u9500\u8d8b\u52bf\u300b<\/span><\/a><span style=\"font-weight: 400;\">\u7684\u9884\u6d4b\u4e2d\uff0c\u6211\u4eec\u770b\u5230\u4e86\u4e00\u4e2a\u8d8b\u52bf\uff0c\u5373\u54c1\u724c\u5546\u6b63\u81f4\u529b\u4e8e\u4e0e\u7f51\u7ea2\u5efa\u7acb\u66f4\u957f\u671f\u7684\u5173\u7cfb\u3002<\/span><\/p>\n<div style=\"width: 622px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/s.influencermarketinghub.com\/imaginary\/resize?width=612&height=205&type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/01\/white-paper-c11-741490_12.jpg\" alt=\"\" width=\"612\" height=\"205\" \/><p class=\"wp-caption-text\"><i><span style=\"font-weight: 400;\">\u6570\u636e\u6765\u6e90: https:\/\/www.cisco.com\/c\/en\/us\/solutions\/collateral\/service-provider\/visual-networking-index-vni\/white-paper-c11-741490.html<\/span><\/i><\/p><\/div>\n<p><span style=\"font-weight: 400;\">\u6211\u4eec\u6ce8\u610f\u5230\uff0c\u54c1\u724c\u5546\u662f\u4ee5\u4f20\u7edf\u89c2\u5ff5\u6765\u770b\u5f85\u7f51\u7ea2\u8425\u9500\u6d3b\u52a8\u7684\u3002\u4e00\u65e6\u5b8c\u6210\u4e86\u4e00\u9879\u6d3b\u52a8\uff0c\u4ed6\u4eec\u5c31\u4f1a\u63a5\u7740\u8ba1\u5212\u3001\u7ec4\u7ec7\u548c\u5b89\u6392\u53e6\u4e00\u9879\u6d3b\u52a8\u3002\u201c\u53d1\u8d77\u6d3b\u52a8\u65b9\u8981\u4e48\u662f\u54c1\u724c\u5546\uff0c\u8981\u4e48\u662f\u7f51\u7ea2\uff0c\u8fd9\u53d6\u51b3\u4e8e\u54c1\u724c\u5546\u60f3\u8981\u591a\u5c11\u63a7\u5236\u6743\u3002\u7136\u540e\uff0c\u54c1\u724c\u5546\uff08\u5e0c\u671b\uff09\u5206\u6790\u5176\u8425\u9500\u6d3b\u52a8\u7684\u7ed3\u679c\uff0c\u63a5\u7740\u53bb\u5fd9\u522b\u7684\u4e8b\u4e86\u3002\u901a\u5e38\uff0c\u4e0b\u4e00\u9879\u6d3b\u52a8\u4f1a\u91cd\u590d\u4e0a\u4e00\u9879\u6d3b\u52a8\u7684\u6574\u4e2a\u7f51\u7ea2\u786e\u8ba4\u8fc7\u7a0b\u3002\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201c\u968f\u7740\u7f51\u7ea2\u8425\u9500\u65e5\u76ca\u6d41\u884c\u4f1a\u4ea7\u751f\u8fd9\u6837\u4e00\u79cd\u98ce\u9669\uff0c\u5373\u7f51\u7ea2\u4f1a\u6311\u9009\u4ed6\u4eec\u5e0c\u671b\u4e0e\u4e4b\u5408\u4f5c\u7684\u54c1\u724c\u5546\u3002\u4f18\u79c0\u7684\u7f51\u7ea2\u5f88\u53ef\u80fd\u4f1a\u7528\u5404\u79cd\u4ed8\u8d39\u63a8\u5e7f\u6765\u201c\u586b\u6ee1\u201d\u4ed6\u4eec\u7684\u65e5\u7a0b\u8868\u3002\u5982\u679c\u67d0\u54c1\u724c\u5546\u4e0d\u5c0f\u5fc3\uff0c\u4ed6\u4eec\u5c31\u4f1a\u56e0\u4e3a\u77ed\u89c6\u601d\u7ef4\u800c\u5931\u53bb\u6700\u597d\u7684\u7f51\u7ea2\u3002\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e0d\u8fc7\uff0c\u54c1\u724c\u5546\u73b0\u5728\u770b\u5230\u4e86\u5efa\u7acb\u957f\u671f\u5408\u4f5c\u5173\u7cfb\u7684\u4f18\u52bf\u3002\u54c1\u724c\u5546\u53d1\u73b0\uff0c\u4ed6\u4eec\u5728\u4e4b\u524d\u7684\u6d3b\u52a8\u4e2d\u5408\u4f5c\u8fc7\u7684\u7f51\u7ea2\u7ed9\u4eba\u7684\u5370\u8c61\u66f4\u771f\u8bda\u3002\u201c\u5982\u679c\u67d0\u7f51\u7ea2\u7ee7\u7eed\u5728\u591a\u4e2a\u6d3b\u52a8\u4e2d\u8868\u793a\u51fa\u5bf9\u4ea7\u54c1\u7684\u652f\u6301\uff0c\u90a3\u4e48\u8fd9\u5c31\u53ef\u4ee5\u5f3a\u5316\u54c1\u724c\u5546\u548c\u7f51\u7ea2\u4e4b\u95f4\u7684\u534f\u540c\u5173\u7cfb\u3002\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u867d\u713665%\u7684\u53d7\u8bbf\u8005\u5176\u7f51\u7ea2\u8425\u9500\u662f\u4ee5\u6d3b\u52a8\u4e3a\u57fa\u7840\u7684\uff0c\u4f46\u5176\u4f5935%\u4e3a\u201c\u6301\u7eed\u5408\u4f5c\u201d\uff0c\u8fd9\u8868\u660e\u8fd9\u4e9b\u7f51\u7ea2\u8ddf\u54c1\u724c\u5546\u662f\u957f\u671f\u5408\u4f5c\u5173\u7cfb\u3002\u770b\u770b\u672a\u6765\u51e0\u5e74\u8be5\u7edf\u8ba1\u6570\u636e\u5982\u4f55\u53d8\u5316\u4f1a\u662f\u4e00\u4ef6\u975e\u5e38\u6709\u8da3\u7684\u4e8b\u60c5\u3002<\/span><\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><b>\u7edd\u5927\u591a\u6570\u53d7\u8bbf\u8005\u8ba4\u4e3a\u7f51\u7ea2\u8425\u9500\u662f\u5176\u8425\u9500\u751f\u6001\u7cfb\u7edf\u4e2d\u7684\u4e00\u9879\u53ef\u6269\u5c55\u7684\u7b56\u7565<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u4e0e\u4f7f\u7528\u516c\u53f8\u5b98\u65b9\u8d26\u6237\u8fdb\u884c\u793e\u4ea4\u6d3b\u52a8\u76f8\u6bd4\uff0c\u7f51\u7ea2\u8425\u9500\u6700\u91cd\u8981\u7684\u4f18\u52bf\u4e4b\u4e00\u662f\u4f60\u53ef\u4ee5\u8f7b\u677e\u5730\u6269\u5927\u6d3b\u52a8\u89c4\u6a21\u3002\u5982\u679c\u4f60\u60f3\u521b\u5efa\u4e00\u573a\u66f4\u5927\u7684\u6d3b\u52a8\uff0c\u4f60\u6240\u9700\u8981\u505a\u7684\u5c31\u662f\u4e0e\u66f4\u591a\u7c89\u4e1d\u7fa4\u66f4\u5927\u7684\u7f51\u7ea2\u8fdb\u884c\u5408\u4f5c\uff0c\u53ea\u8981\u4ed6\u4eec\u4e0e\u4f60\u6240\u5728\u7684\u7ec6\u5206\u5e02\u573a\u76f8\u5173\u5373\u53ef\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7531\u4e8e\u9700\u8981\u65f6\u95f4\u6765\u9274\u522b\u548c\u5438\u5f15\u7f51\u7ea2\uff0c\u6709\u673a\u7684\u7f51\u7ea2\u8425\u9500\u53ef\u80fd\u5f88\u96be\u89c4\u6a21\u5316\uff0c\u4f46\u73b0\u5728\u5df2\u7ecf\u6709740\u591a\u4e2a\u5e73\u53f0\u548c\u7f51\u7ea2\u673a\u6784\uff0c\u4f01\u4e1a\u53ef\u4ee5\u5229\u7528\u5b83\u4eec\u6765\u6269\u5927\u81ea\u5df1\u7684\u5408\u4f5c\u8303\u56f4\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">57%\u7684\u53d7\u8bbf\u8005\u8ba4\u4e3a\uff0c\u7f51\u7ea2\u8425\u9500\u5728\u4ed6\u4eec\u7684\u8425\u9500\u751f\u6001\u7cfb\u7edf\u4e2d\u7edd\u5bf9\u662f\u4e00\u79cd\u53ef\u6269\u5c55\u7684\u7b56\u7565\uff0c\u53e6\u670937%\u7684\u53d7\u8bbf\u8005\u8ba4\u4e3a\u8fd9\u6216\u591a\u6216\u5c11\u7b97\u662f\u4e00\u79cd\u53ef\u6269\u5c55\u7684\u7b56\u7565\u3002\u53ea\u67096%\u7684\u53d7\u8bbf\u8005\u4e0d\u540c\u610f\u8fd9\u79cd\u89c2\u70b9\u3002<\/span><\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><b>\u53c2\u4e0e\u5ea6\u6216\u70b9\u51fb\u91cf\u662f\u6700\u91cd\u8981\u7684\u7f51\u7ea2\u8bc4\u4ef7\u6807\u51c6<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u5c3d\u7ba1\u6ca1\u6709\u786e\u5b9a\u7684\u65b9\u5f0f\u6765\u8fdb\u884c\u7f51\u7ea2\u8425\u9500\u6d3b\u52a8\uff0c\u4f46\u6839\u636e\u6211\u4eec\u7684\u53d7\u8bbf\u8005\uff0c\u6309\u6708\u5f00\u5c55\u7f51\u7ea2\u8425\u9500\u6d3b\u52a8\u662f\u6700\u5e38\u89c1\u7684\u9891\u7387\u3002\u867d\u7136\u6211\u4eec\u7684\u8c03\u67e5\u5bf9\u8c61\u8bc4\u4ef7\u7f51\u7ea2\u7684\u6807\u51c6\u5e76\u4e0d\u5b8c\u5168\u7b26\u5408\u5176\u5404\u81ea\u8fe5\u7136\u4e0d\u540c\u7684\u76ee\u6807\uff0c\u4f46\u8fd8\u662f\u5b58\u5728\u4e00\u4e9b\u660e\u663e\u7684\u76f8\u5173\u6027\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-11289 aligncenter\" src=\"https:\/\/s.influencermarketinghub.com\/imaginary\/resize?width=978&height=524&type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-29-at-2.43.18-PM.png\" alt=\"\" width=\"978\" height=\"524\" \/><\/p>\n<p><span style=\"font-weight: 400;\">43%\u7684\u53d7\u8bbf\u8005\u8ba4\u4e3a\u53c2\u4e0e\u5ea6\u6216\u70b9\u51fb\u91cf\u662f\u4ed6\u4eec\u6700\u770b\u91cd\u7684\u6807\u51c6\uff0c\u76f8\u6bd4\u4e4b\u4e0b\uff0c33%\u7684\u53d7\u8bbf\u8005\u9009\u62e9\u6d4f\u89c8\u91cf\/\u8986\u76d6\u8303\u56f4\/\u6548\u679c\uff0c\u5176\u4f5924%\u7684\u53d7\u8bbf\u8005\u8ba4\u4e3a\u5185\u5bb9\u7c7b\u578b\/\u7c7b\u522b\u6700\u91cd\u8981\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f01\u4e1a\u5982\u6b64\u770b\u91cd\u53c2\u4e0e\u5ea6\u8fd9\u4e00\u4e8b\u5b9e\u53ef\u80fd\u662f\u5bf9\u5047\u7f51\u7ea2\u6240\u5f15\u53d1\u7684\u95ee\u9898\u7684\u4e00\u79cd\u53cd\u601d\u3002\u7531\u4e8e\u6240\u8c13\u7684\u201c\u7f51\u7ea2\u201d\u8fc7\u53bb\u5938\u5927\u4e86\u4ed6\u4eec\u7684\u6570\u636e\uff0c\u8bb8\u591a\u4f01\u4e1a\u5f00\u59cb\u4e0d\u4fe1\u4efb\u67d0\u4e9b\u4e0d\u90a3\u4e48\u5177\u4f53\u7684\u7edf\u8ba1\u6570\u636e\uff0c\u6bd4\u5982\u6d4f\u89c8\u91cf\u3001\u8986\u76d6\u8303\u56f4\u548c\u6548\u679c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u867d\u7136\u53ea\u670925%\u7684\u53d7\u8bbf\u8005\u58f0\u79f0\u5185\u5bb9\u7c7b\u578b\/\u7c7b\u522b\u662f\u6700\u91cd\u8981\u7684\u6807\u51c6\uff0c\u4f46\u8fd9\u4e00\u6bd4\u4f8b\u53ef\u80fd\u88ab\u4f4e\u4f30\u4e86\u3002\u5927\u591a\u6570\u54c1\u724c\u5546\u5f00\u59cb\u641c\u7d22\u8981\u5408\u4f5c\u7684\u7f51\u7ea2\u65f6\uff0c\u90fd\u662f\u5c06\u641c\u7d22\u8303\u56f4\u7f29\u5c0f\u5230\u67d0\u4e00\u7279\u5b9a\u7ec6\u5206\u9886\u57df\u7684\u7f51\u7ea2 \u2013 \u7f8e\u5986\u54c1\u724c\u5546\u4e0d\u592a\u53ef\u80fd\u8ddf\u4e00\u4e2a\u5bb6\u5c45\u88c5\u4fee\u7c7b\u7684\u7f51\u7ea2\u5408\u4f5c\uff0c\u4e0d\u7ba1\u5176\u8ddf\u81ea\u5df1\u7684\u7c89\u4e1d\u6709\u591a\u9ad8\u7684\u4e92\u52a8\u3002<\/span><\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><b>\u6309\u6708\u8fdb\u884c\u7f51\u7ea2\u8425\u9500\u6d3b\u52a8\u662f\u6700\u5e38\u89c1\u7684\u9891\u7387<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u5c3d\u7ba1\u6ca1\u6709\u786e\u5b9a\u7684\u65b9\u5f0f\u6765\u8fdb\u884c\u7f51\u7ea2\u8425\u9500\u6d3b\u52a8\uff0c\u4f46\u6839\u636e\u6211\u4eec\u7684\u53d7\u8bbf\u8005\uff0c\u6309\u6708\u5f00\u5c55\u7f51\u7ea2\u8425\u9500\u6d3b\u52a8\u662f\u6700\u5e38\u89c1\u7684\u9891\u7387\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u4e4b\u524d\u7684\u4e00\u4e2a\u95ee\u9898\u4e2d\uff0c\u6211\u4eec\u53d1\u73b065%\u7684\u53d7\u8bbf\u8005\u66f4\u613f\u610f\u8fdb\u884c\u4ee5\u6d3b\u52a8\u4e3a\u57fa\u7840\u7684\u7f51\u7ea2\u8425\u9500\uff0c\u800c\u5176\u4f5935%\u7684\u53d7\u8bbf\u8005\u5219\u662f\u201c\u6301\u7eed\u5408\u4f5c\u201d\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u8fdb\u884c\u975e\u8fde\u7eed\u6027\u7f51\u7ea2\u6d3b\u52a8\u7684\u53d7\u8bbf\u8005\u4e2d\uff0c39%\u7684\u4eba\u66f4\u559c\u6b22\u6bcf\u6708\u4e00\u6b21\u5f00\u5c55\u6d3b\u52a8\u3002\u8fd8\u670928%\u7684\u4eba\u6bcf\u5b63\u5ea6\u7ec4\u7ec7\u4e00\u6b21\u6d3b\u52a8\uff0c\u53e6\u591614%\u7684\u4eba\u66f4\u559c\u6b22\u6bcf\u5e74\u7ec4\u7ec7\u4e00\u6b21\u6d3b\u52a8\u3002\u5269\u4f5919%\u7684\u4eba\u91c7\u53d6\u4e0d\u540c\u7684\u65b9\u5f0f\uff0c\u53ea\u5728\u53d1\u5e03\u65b0\u4ea7\u54c1\u65f6\u624d\u641e\u6d3b\u52a8\u3002<\/span><\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><b>\u591a\u6570\u4f01\u4e1a\u4f1a\u7559\u51fa\u8f83\u9ad8\u6bd4\u4f8b\u7684\u7f51\u7ea2\u9884\u7b97\u7528\u4e8e\u5728\u4e00\u5e74\u4e2d\u67d0\u4e2a\u56fa\u5b9a\u7684\u65f6\u95f4\u8fdb\u884c\u8425\u9500\u6d3b\u52a8<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u7531\u4e8e\u4e0d\u540c\u884c\u4e1a\uff08\u5176\u4e2d\u8bb8\u591a\u662f\u6309\u5b63\uff09\u641e\u6d3b\u52a8\u7684\u65f6\u95f4\u4e0d\u540c\uff0c\u56e0\u6b64\u5927\u591a\u6570\u4f01\u4e1a (62%) \u5728\u4e00\u5e74\u4e2d\u5bf9\u7f51\u7ea2\u8425\u9500\u7684\u9884\u7b97\u5206\u914d\u8fe5\u7136\u5404\u5f02\u4e5f\u5c31\u4e0d\u8db3\u4e3a\u5947\u4e86\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u8bf4\u6709\u4ec0\u4e48\u4e0d\u540c\u7684\u8bdd\uff0c\u90a3\u5c31\u662f\u8fd9\u4e00\u6bd4\u4f8b\u4f3c\u4e4e\u8f83\u4f4e\u3002\u5c3d\u7ba1\u572838%\u7684\u53d7\u8bbf\u8005\u4e2d\uff0c\u6709\u4e00\u90e8\u5206\u4eba\u5176\u5728\u4e00\u5e74\u4e2d\u7684\u9884\u7b97\u90fd\u662f\u6bd4\u8f83\u5747\u5300\u7684\uff0c\u4ed6\u4eec\u4f1a\u6301\u7eed\u505a\u6d3b\u52a8\uff08\u5e76\u4e14\u53ef\u80fd\u4f1a\u6574\u5e74\u59cb\u7ec8\u5982\u4e00\u5730\u5411\u540c\u5176\u5408\u4f5c\u7684\u7f51\u7ea2\u652f\u4ed8\u62a5\u916c\uff09\uff0c\u6709\u4e9b\u53d7\u8bbf\u8005\u4f1a\u8003\u8651\u90a3\u4e9b\u7b7e\u8ba2\u5408\u540c\u7684\u7f51\u7ea2\u8fdb\u884c\u5e74\u5ea6\u7f51\u7ea2\u8425\u9500\u6d3b\u52a8\uff0c\u5728\u8fd938\uff05\u7684\u53d7\u8bbf\u8005\u4e2d\uff0c\u6709\u4e9b\u4f01\u4e1a\u91c7\u7528\u7684\u53ef\u80fd\u53ea\u662f\u7b80\u6613\u7684\u4f1a\u8ba1\u7cfb\u7edf\uff0c\u4ed6\u4eec\u5e76\u4e0d\u6309\u6708\u505a\u8be6\u7ec6\u9884\u7b97\u3002<\/span><\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><b>\u7b2c\u4e00\u5b63\u5ea6\u4e2d\u6700\u53d7\u6b22\u8fce\u7684\u7f51\u7ea2\u8425\u9500\u6d3b\u52a8\u65f6\u95f4<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u6709\u8da3\u7684\u662f\uff0c\u7f51\u7ea2\u8425\u9500\u6d3b\u52a8\u7684\u9884\u7b97\u4f1a\u968f\u7740\u4e00\u5e74\u4e2d\u65f6\u95f4\u7684\u63a8\u79fb\u800c\u4e0b\u964d\u3002\u7b2c\u4e00\u5b63\u5ea6\uff0c\u54c1\u724c\u5e73\u5747\u9884\u7b97\u5360\u5176\u7f51\u7ea2\u652f\u51fa\u768432%\uff0c\u7b2c\u4e8c\u5b63\u5ea6\u4e3a28%\uff0c\u7b2c\u4e09\u5b63\u5ea6\u4e3a21%\uff0c\u7b2c\u56db\u5b63\u5ea6\u4e3a19%\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4ece\u8bb8\u591a\u65b9\u9762\u6765\u770b\uff0c\u8fd9\u90fd\u4ee4\u4eba\u611f\u5230\u60ca\u8bb6\u3002\u867d\u7136\u652f\u51fa\u8425\u9500\u6210\u672c\u81ea\u7136\u5148\u4e8e\u83b7\u5f97\u9500\u552e\u6536\u5165\uff0c\u4f46\u4eca\u5e74\u665a\u4e9b\u65f6\u5019\uff0c\u5728\u201c\u9ed1\u8272\u661f\u671f\u4e94\u201d\u548c\u5723\u8bde\u8d2d\u7269\u5b63\u4e4b\u524d\uff0c\u4f60\u4f1a\u5728\u8bb8\u591a\u884c\u4e1a\u770b\u5230\u66f4\u591a\u7684\u8425\u9500\u6d3b\u52a8\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u540c\u6837\uff0c\u6b63\u5982\u6211\u4eec\u6240\u770b\u5230\u7684\uff0c19%\u7684\u4f01\u4e1a\u4ec5\u9650\u4e8e\u5728\u53d1\u5e03\u65b0\u4ea7\u54c1\u65f6\u641e\u7f51\u7ea2\u8425\u9500\u3002\u4f60\u53ef\u80fd\u4f1a\u89c9\u5f97\uff0c\u5728\u5e74\u7ec8\u5047\u4e4b\u524d\u7684\u8fd9\u6bb5\u65f6\u95f4\u91cc\uff0c\u65b0\u4ea7\u54c1\u7684\u53d1\u5e03\u4f1a\u6bd4\u5e74\u521d\u66f4\u591a\u3002\u6839\u636e<\/span><a href=\"https:\/\/100mba.net\/the-right-time-to-launch-a-product\/\"><span style=\"font-weight: 400;\">The $100 MBA<\/span><\/a><span style=\"font-weight: 400;\">\u7684\u8bf4\u6cd5\uff0c\u201c\u4ea7\u54c1\u672c\u8eab\u5c06\u51b3\u5b9a\u4e00\u5e74\u4e2d\u7684\u6700\u4f73\u53d1\u5e03\u65f6\u95f4\u3002\u4f8b\u5982\uff0c\u4e00\u6708\u4efd\u53ef\u4ee5\u7528\u6765\u8d2d\u4e70\u5065\u8eab\u5668\u6750\u6216\u5176\u4ed6\u53ef\u4ee5\u5e2e\u52a9\u5b9e\u73b0\u65b0\u5e74\u613f\u671b\u7684\u81ea\u6211\u63d0\u5347\u7c7b\u4ea7\u54c1\u3002\u6625\u5b63\u548c\u590f\u5b63\u662f\u6237\u5916\u4ea7\u54c1\u7684\u6700\u4f73\u5b63\u8282\u3002\u636e\u7edf\u8ba1\uff0c5\u6708\u548c6\u6708\u662f\u53a8\u5177\u548c\u5176\u4ed6\u5bb6\u5c45\u7528\u54c1\u7684\u9500\u552e\u65fa\u5b63\uff0c\u56e0\u4e3a\u5f88\u591a\u5a5a\u793c\u90fd\u5728\u590f\u5b63\u4e3e\u884c\u30028\u6708\u6700\u9002\u5408\u8d2d\u4e70\u7b14\u8bb0\u672c\u7535\u8111\u548c\u5b66\u751f\u9700\u8981\u7684\u5176\u4ed6\u4e1c\u897f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u4ec5\u4ec5\u662f\u7edf\u8ba1\u4e0a\u7684\u5f02\u5e38\u5417\uff1f\u4e0d\u77e5\u9053\u8fd9\u4e9b\u7ed3\u679c\u4f1a\u5426\u5728\u6211\u4eec\u7684\u4e0b\u4e00\u6b21\u7f51\u7ea2\u8425\u9500\u8c03\u67e5\u4e2d\u8fd8\u4f1a\u91cd\u73b0\uff0c\u5230\u65f6\u7814\u7a76\u4e00\u4e0b\u5e94\u8be5\u4f1a\u5f88\u6709\u8da3\u3002<\/span><\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><b>\u7edd\u5927\u591a\u6570\u53d7\u8bbf\u8005\u4e0d\u5f97\u4e0d\u4e3a\u5176\u7f51\u7ea2\u8425\u9500\u652f\u51fa\u7684\u5408\u7406\u6027\u4f5c\u8fa9\u89e3<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u5728\u8fc7\u53bb\u51e0\u5e74\u4e2d\uff0c\u5c3d\u7ba1\u7f51\u7ea2\u8425\u9500\u8d8a\u6765\u8d8a\u6d41\u884c\uff0c\u4f46\u8bb8\u591a\u4e0d\u641e\u8425\u9500\u7684\u4eba\u90fd\u4e0d\u77e5\u9053\u8fd9\u4e2a\u8bcd\u3002\u8bb8\u591a\u4fdd\u5b88\u6d3e\u7684\u5546\u4e1a\u4eba\u58eb\u52aa\u529b\u7406\u89e3\u7f51\u7ea2\u8425\u9500\u8fd9\u4e00\u6982\u5ff5\u3002\u4e8b\u5b9e\u4e0a\uff0c\u4ecd\u7136\u6709\u4e00\u4e9b\u4f01\u4e1a\u5c1a\u672a\u63a5\u53d7\u4efb\u4f55\u5f62\u5f0f\u7684\u7f51\u7edc\u8425\u9500\uff0c\u7ee7\u7eed\u4ec5\u4ec5\u4f9d\u9760\u4f20\u7edf\u7684\u8425\u9500\u65b9\u6cd5\u8fd0\u8425\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">57%\u7684\u53d7\u8bbf\u8005\u5728\u4e3a\u5e94\u52a0\u901f\u5f00\u5c55\u7f51\u7ea2\u8425\u9500\u8fdb\u884c\u8fa9\u89e3\u65f6\u9047\u5230\u4e86\u6765\u81ea\u540c\u4e8b\u6216\u7ecf\u7406\u7684\u969c\u788d\u3002<\/span><\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><b>\u4e0d\u5f97\u4e0d\u8bc1\u660e\u7f51\u7ea2\u652f\u51fa\u5408\u7406\u7684\u4e3b\u8981\u539f\u56e0\u662f\u5bf9\u7f51\u7ea2\u8425\u9500\u7684\u4f18\u70b9\u7f3a\u4e4f\u4e86\u89e3<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u4e8b\u5b9e\u4e0a\uff0c\u4ece\u6765\u5c31\u6ca1\u6709\u4e00\u79cd\u7b80\u5355\u660e\u4e86\u7684\u7f51\u7ea2\u8425\u9500\u6295\u8d44\u56de\u62a5\u7387\u8ba1\u7b97\u65b9\u6cd5\uff0c\u8fd9\u5c31\u628a\u7f51\u7ea2\u8425\u9500\u8fd9\u6f6d\u6c34\u641e\u6d51\u4e86\uff0c\u4f46\u4e00\u4e9b\u4f1a\u8ba1\u5e08\u548c\u9ad8\u7ea7\u7ecf\u7406\u8981\u6c42\u770b\u5230\u660e\u786e\u7684\u6295\u8d44\u56de\u62a5\u7387\u6570\u636e\uff0c\u4ee5\u8bc1\u660e\u7f51\u7ea2\u8425\u9500\u6d3b\u52a8\u7684\u4ef7\u503c\u300239%\u7684\u53d7\u8bbf\u8005\u8868\u793a\uff0c\u4ed6\u4eec\u4e0d\u5f97\u4e0d\u8bc1\u660e\u7f51\u7ea2\u8425\u9500\u5408\u7406\u7684\u4e3b\u8981\u539f\u56e0\u662f\u9ad8\u7ba1\u5c42\u4e0d\u4e86\u89e3\u7f51\u7ea2\u8425\u9500\u7684\u4f18\u70b9\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd8\u670924%\u7684\u53d7\u8bbf\u8005\u9762\u4e34\u7684\u95ee\u9898\u662f\uff0c\u4ed6\u4eec\u7684\u4e0a\u5c42\u66f4\u559c\u6b22\u4f20\u7edf\u8425\u9500\u3002\u8fd9\u662f\u5426\u662f\u4ed6\u4eec\u5bf9\u65b0\u7684\u8425\u9500\u65b9\u6cd5\u7f3a\u4e4f\u4e86\u89e3\u6240\u5bfc\u81f4\u7684\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u53e6\u670924%\u7684\u53d7\u8bbf\u8005\u96be\u4ee5\u8bc1\u660e\u7f51\u7ea2\u8425\u9500\u7684\u5408\u7406\u6027\uff0c\u56e0\u4e3a\u4ed6\u4eec\u6240\u5728\u7684\u4f01\u4e1a\u7ecf\u5386\u8fc7\u4ee5\u5f80\u8868\u73b0\u4e0d\u4f73\u7684\u8fd9\u79cd\u6d3b\u52a8\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u968f\u7740\u7f51\u7ea2\u8425\u9500\u53d8\u5f97\u66f4\u52a0\u4e3b\u6d41\uff0c\u4eba\u4eec\u5f00\u59cb\u4e86\u89e3\u8bb8\u591a\u4f01\u4e1a\u4ea7\u751f\u7684\u975e\u5e38\u4f53\u9762\u7684\u6295\u8d44\u56de\u62a5\u7387\u6570\u636e\uff0c\u6240\u4ee5\u5176\u7ba1\u7406\u5c42\u5bf9\u4f01\u4e1a\u53c2\u4e0e\u7f51\u7ea2\u8425\u9500\u65bd\u52a0\u963b\u529b\u7684\u60c5\u51b5\u5e94\u8be5\u4f1a\u6709\u6240\u51cf\u7f13\u3002<\/span><\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><b>\u5185\u90e8\u6d3b\u52a8\u7ba1\u7406\u8005\u9762\u4e34\u7684\u6700\u5927\u6311\u6218\u662f\u5bfb\u627e\u7f51\u7ea2<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u4e0e\u4e13\u4e1a\u7f51\u7ea2\u7ecf\u7eaa\u516c\u53f8\u5408\u4f5c\u7684\u6700\u91cd\u8981\u4f18\u52bf\u4e4b\u4e00\u662f\uff0c\u4ed6\u4eec\u4f1a\u4ee3\u4f60\u5b8c\u6210\u5927\u91cf\u68d8\u624b\u7684\u5de5\u4f5c\u3002\u4f60\u5411\u7ecf\u7eaa\u516c\u53f8\u89e3\u91ca\u4f60\u4eec\u7684\u9700\u6c42\uff0c\u7136\u540e\u4ed6\u4eec\u63a8\u8350\u613f\u610f\u8ddf\u4f60\u4eec\u5408\u4f5c\u7684\u53ef\u9760\u7f51\u7ea2\u3002\u7ecf\u7eaa\u516c\u53f8\u901a\u5e38\u4f1a\u4ee3\u4f60\u7ba1\u7406\u8425\u9500\u6d3b\u52a8\uff0c\u4ece\u800c\u5c3d\u91cf\u51cf\u5c11\u4f60\u4eec\u4e0e\u7f51\u7ea2\u6d3b\u52a8\u4e4b\u95f4\u7684\u65e5\u5e38\u63a5\u89e6\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-11385 aligncenter\" src=\"https:\/\/s.influencermarketinghub.com\/imaginary\/resize?width=889&height=585&type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/01\/influencer-marketing-challenges-2019.jpg\" alt=\"\" width=\"889\" height=\"585\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u5c3d\u7ba1\u5927\u591a\u6570\u4f01\u4e1a\u4ece\u5185\u90e8\u5bf9\u4ed6\u4eec\u7684\u7f51\u7ea2\u8fdb\u884c\u7ba1\u7406\uff0c\u4f46\u6839\u636e\u6211\u4eec\u7684\u8c03\u67e5\uff0c\u4ed6\u4eec\u591a\u6570\u9047\u5230\u4e86\u6311\u6218\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fc4\u4eca\u4e3a\u6b62\uff0c\u6700\u5927\u7684\u6311\u6218 (36\uff05) \u662f\u627e\u5230\u613f\u610f\u53c2\u4e0e\u8425\u9500\u7684\u6070\u5f53\u7f51\u7ea2\u4eba\u9009\u3002\u5c3d\u7ba1\u5e73\u53f0\u63d0\u4f9b\u4e86\u7b80\u5316\u7f51\u7ea2\u53d1\u73b0\u9636\u6bb5\u7684\u6709\u7528\u5de5\u5177\uff0c\u4f46\u8fd9\u4ecd\u53ef\u80fd\u4f1a\u82b1\u8d39\u5927\u91cf\u65f6\u95f4\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">24%\u7684\u53d7\u8bbf\u8005\u53d1\u73b0\u4ed6\u4eec\u6700\u5927\u7684\u6311\u6218\u51fa\u73b0\u5728\u5408\u4f5c\u8fc7\u7a0b\u7684\u540e\u671f\uff0c\u5373\u5bf9\u5408\u540c\u6216\u6d3b\u52a8\u6700\u540e\u671f\u9650\u7684\u7ba1\u7406\u3002\u4e0e\u6b64\u5bc6\u5207\u76f8\u5173\u7684\u662f\uff0c15\uff05\u7684\u53d7\u8bbf\u8005\u8ba4\u4e3a\u6700\u5927\u7684\u6311\u6218\u662f\u7f51\u7ea2\u5b8c\u6210\u5de5\u4f5c\u540e\u5411\u5176\u4ed8\u6b3e\u7684\u8fc7\u7a0b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd8\u670915%\u7684\u53d7\u8bbf\u8005\u53d7\u5230\u5e26\u5bbd\u6216\u65f6\u95f4\u65b9\u9762\u7684\u540e\u52e4\u9650\u5236\u3002<\/span><\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><b>\u76ee\u524d\u53ea\u670911\uff05\u7684\u7f51\u7ea2\u5b8c\u5168\u9075\u5b88FTC\u548cCMA\u51c6\u5219<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u7f8e\u56fd\u653f\u5e9c\u673a\u6784\u8054\u90a6\u8d38\u6613\u59d4\u5458\u4f1a(FTC)\u548c\u82f1\u56fd\u7ade\u4e89\u548c\u5e02\u573a\u7ba1\u7406\u5c40(CMA)\u5728\u8fc7\u53bb\u51e0\u5e74\u5bc6\u5207\u5173\u6ce8\u7f51\u7ea2\u4fe1\u606f\u62ab\u9732\u95ee\u9898\u3002\u4ed6\u4eec\u5236\u5b9a\u4e86\u660e\u786e\u7684\u51c6\u5219\u548c\u671f\u671b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u793e\u4ea4\u7f51\u7edc\uff0c\u5c24\u5176\u662fInstagram\uff0c\u8ba9\u54c1\u724c\u5546\u548c\u7f51\u7ea2\u66f4\u5bb9\u6613\u9075\u5b88\u8fd9\u4e9b\u8981\u6c42\u3002\u7136\u800c\uff0c\u8981\u6ee1\u8db3\u8fd9\u4e9b\u8981\u6c42\uff0c\u7f51\u7ea2\u8fd8\u6709\u5f88\u957f\u7684\u8def\u8981\u8d70\u3002\u6211\u4eec\u5bf92018\u5e74\u7b2c\u56db\u5b63\u5ea6\u4e00\u4e2a\u6708\u5185100\u4f4d\u65f6\u5c1a\u7c7b\u5c0f\u5fae\u7f51\u7ea2\u7684\u5e16\u5b50\u8fdb\u884c\u4e86\u62bd\u6837\u7814\u7a76\uff08*\u5206\u6790\u7684\u5e16\u5b50\u8d85\u8fc72200\u4e2a\uff09\uff0c\u53d1\u73b0\u53ea\u670911\uff05\u7684\u5e16\u5b50\u5b8c\u5168\u5408\u89c4\u5e76\u7b26\u5408FTC\u548c<\/span><a href=\"https:\/\/www.gov.uk\/government\/publications\/social-media-endorsements-guide-for-influencers\/social-media-endorsements-being-transparent-with-your-followers\"><span style=\"font-weight: 400;\">CMA<\/span><\/a><span style=\"font-weight: 400;\">\u5236\u5b9a\u7684\u6240\u6709\u51c6\u5219\u3002\u5982\u679c\u7f51\u7ea2\u4eec\u4e0d\u5c3d\u5feb\u6539\u5584\u4ed6\u4eec\u7684\u8868\u73b0\uff0c\u90a3\u4e48\u5c06\u9762\u4e34FTC\u4f1a\u548cCMA\u8d77\u8bc9\u7684\u98ce\u9669\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u8b66\u544a\u548c\u6559\u80b2\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-12656 aligncenter\" src=\"https:\/\/s.influencermarketinghub.com\/imaginary\/resize?width=776&height=534&type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/02\/FTC_compliance_11__influencers.jpg\" alt=\"\" width=\"776\" height=\"534\" \/><\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><b>NeoReach\u63d0\u4f9b\u7684\u5176\u4ed6\u6307\u6807<\/b><\/h2>\n<h3><b>\u6bcf\u82b1\u8d391\u7f8e\u5143\u8d62\u5f97\u5a92\u4f53\u4ef7\u503c\u5e73\u5747\u4e3a5.2\u500d<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">NeoReach\u5206\u6790\u4e862,000\u591a\u4f8b\u7f51\u7ea2\u6d3b\u52a8\u3002\u4ed6\u4eec\u8ba1\u7b97\u5f97\u51fa\uff0c\u6bcf\u82b1\u8d391\u7f8e\u5143\uff0c\u8d62\u5f97\u5a92\u4f53\u4ef7\u503c(EMV)\u5e73\u5747\u4e3a5.2\u500d\u3002\u8fd9\u610f\u5473\u7740\uff0c\u540c\u7b49\u8d44\u91d1\u5206\u914d\u60c5\u51b5\u4e0b\uff0c\u7f51\u7ea2\u8425\u9500\u6240\u5e26\u6765\u7684\u6548\u679c\u548c\u53c2\u4e0e\u5ea6\u662f\u4ed8\u8d39\u5e7f\u544a\u7684\u4e94\u500d\u591a\u3002<\/span><\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h3><b>\u4e13\u6ce8\u4e8e\u54c1\u724c\u63a8\u5e7f\u6216\u53c2\u4e0e\u5ea6\u7684\u8425\u9500\u6d3b\u52a8\u53ef\u4ea7\u751f8\u500d\u7684\u6295\u8d44\u56de\u62a5\u7387<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u54c1\u724c\u63a8\u5e7f\u6d3b\u52a8\u7684\u6295\u8d44\u56de\u62a5\u7387\u8981\u6bd4\u4ed8\u8d39\u5e7f\u544a\u9ad8\u5f97\u591a\u3002\u4e00\u822c\u6765\u8bf4\uff0c\u4e13\u6ce8\u4e8e\u54c1\u724c\u63a8\u5e7f\u6216\u5408\u4f5c\u7684\u6d3b\u52a8\u5176\u6295\u8d44\u56de\u62a5\u7387\u53ef\u8fbe8\u500d\u3002\u8fd9\u610f\u5473\u7740\uff0c\u4e0e\u4ed8\u8d39\u793e\u4ea4\u5e7f\u544a\u6216\u7535\u89c6\u7b49\u5176\u4ed6\u54c1\u724c\u5efa\u8bbe\u65b9\u5f0f\u76f8\u6bd4\uff0c\u7f51\u7ea2\u5185\u5bb9\u7684\u6548\u679c\u8981\u9ad8\u51fa8\u500d\u4ee5\u4e0a\u3002<\/span><\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h3><b>\u76f4\u63a5\u54cd\u5e94\u5e7f\u544a\u4e3a\u6bcf\u82b1\u8d391\u7f8e\u5143\u53ef\u83b7\u5f971.8\u500d\u7684\u6295\u8d44\u56de\u62a5\u7387<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u53ef\u76f4\u63a5\u8ddf\u8e2a\u7684\u6295\u8d44\u56de\u62a5\u7387\u53ef\u4ee5\u4f7f\u7ed3\u679c\u66f4\u52a0\u5e73\u8861\u3002\u5b83\u9ad8\u5ea6\u53d6\u51b3\u4e8e\u5e7f\u544a\u6d3b\u52a8\u7684\u7eb5\u5411\u6027\u3001\u53f7\u53ec\u6027\u4ee5\u53ca\u89c4\u6a21\u3002\u5e73\u5747\u800c\u8a00\uff0c\u76f4\u63a5\u54cd\u5e94\u5e7f\u544a\uff08\u5e94\u7528\u5b89\u88c5\u3001\u6ce8\u518c\uff09\u4e3a\u6bcf\u82b1\u8d391\u7f8e\u5143\u53ef\u83b7\u5f971.8\u500d\u7684\u6295\u8d44\u56de\u62a5\u7387\u3002\u867d\u7136\u4ecd\u7136\u975e\u5e38\u6709\u5229\u53ef\u56fe\uff0c\u4f46\u662f\u5f53\u76ee\u6807\u662f\u7acb\u5373\u6ce8\u518c\u6216\u91c7\u53d6\u884c\u52a8\u65f6\uff0c\u5f88\u96be\u76f4\u63a5\u83b7\u5f97\u53ef\u8ffd\u8e2a\u7684\u6295\u8d44\u56de\u62a5\u3002<\/span><\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h3><b>\u7535\u5b50\u5546\u52a1\u5e7f\u544a\u6d3b\u52a8\u6bcf\u82b1\u8d391\u7f8e\u5143\u53ef\u83b7\u5f97\u7ea680\u7f8e\u5206\u7684\u56de\u62a5<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">NeoReach\u53d1\u73b0\uff0c\u7535\u5b50\u5546\u52a1\u7684\u6295\u8d44\u56de\u62a5\u7387\u5728\u53ef\u76f4\u63a5\u8ffd\u8e2a\u7684\u57fa\u7840\u4e0a\u6709\u6240\u4e0b\u964d\uff0c\u6bcf\u82b1\u8d391\u7f8e\u5143\u5927\u7ea6\u80fd\u5e26\u676580\u7f8e\u5206\u7684\u56de\u62a5\u3002\u7136\u800c\uff0c\u8fd9\u5e76\u6ca1\u6709\u8003\u8651\u989d\u5916\u7684\u54c1\u724c\u4ef7\u503c\uff0c\u5373\u6e20\u9053\u4e2d\u540e\u6765\u51fa\u73b0\u7684\u9500\u552e\u989d\u6216\u672a\u76f4\u63a5\u70b9\u51fb\u8d5e\u52a9\u5546\u94fe\u63a5\u800c\u53d1\u751f\u7684\u9500\u552e\u989d\u3002<\/span><\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h3><b>\u7f51\u7ea2\u7c89\u4e1d\u8d8a\u591a\uff0c\u6295\u8d44\u56de\u62a5\u7387\u8d8a\u4f4e<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u62e5\u67095\u4e07\u523025\u4e07\u7c89\u4e1d\u7684\u7f51\u7ea2\uff0c\u6bd4\u62e5\u670925\u4e07\u5230100\u4e07\u7c89\u4e1d\u7684\u7f51\u7ea2\uff0c\u6bcf\u82b1\u8d391\u7f8e\u5143\u5176\u6295\u8d44\u56de\u62a5\u7387\u8981\u9ad830%\uff0c\u800c\u6bd4\u62e5\u6709100\u4e07\u4ee5\u4e0a\u7c89\u4e1d\u7684\u7f51\u7ea2\uff0c\u6295\u8d44\u56de\u62a5\u7387\u8981\u9ad820%\u3002\u7b80\u800c\u8a00\u4e4b\uff0c\u7f51\u7ea2\u7c89\u4e1d\u8d8a\u591a\uff0c\u6295\u8d44\u56de\u62a5\u7387\u8d8a\u4f4e\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u91cd\u8981\u7684\u662f\u8981\u6ce8\u610f\uff0c\u5c3d\u7ba1\u4f7f\u7528\u540d\u6c14\u8f83\u5c0f\u7684\u7f51\u7ea2\u65f6\u6295\u8d44\u56de\u62a5\u7387\u8f83\u9ad8\uff0c\u4f46\u6b64\u6295\u8d44\u56de\u62a5\u7387\u5e76\u672a\u8003\u8651\u989d\u5916\u7684\u65f6\u95f4\u3001\u7ba1\u7406\u5de5\u4f5c\u6216\u7ba1\u7406\u5927\u91cf\u540d\u6c14\u8f83\u5c0f\u7f51\u7ea2\u6240\u9700\u7684\u8d44\u6e90\u3002<\/span><\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h3><b>\u8fc7\u53bb\u4e24\u5e74Instagram\u4e0a\u4f7f\u7528\u70ed\u95e8\u6807\u7b7e\u8fdb\u884c\u63a8\u5e7f\u7684\u5e16\u5b50\u5927\u5e45\u589e\u52a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u5c3d\u7ba1\u6211\u4eec\u53d1\u73b0\uff0c\u76ee\u524d\u53ea\u670911%\u7684\u7f51\u7ea2\u9075\u5b88FTC\u548cCMA\u7684\u51c6\u5219\uff0c\u4f46NeoReach\u53d1\u73b0\uff0c\u4f7f\u7528\u70ed\u95e8\u6807\u7b7e\u6765\u8fdb\u884c\u5e7f\u544a\u6216\u4fc3\u9500\u6d3b\u52a8\u7684Instagram\u5e16\u5b50\u6570\u91cf\u5927\u5e45\u589e\u52a0\u30022016\u5e74\uff0c\u6709110\u4e07\u7bc7\u5e16\u5b50\u4f7f\u7528\u4e86#spon\u3001#ad\u6216#brandname\u7b49\u77ed\u8bed\u4f5c\u4e3a\u6807\u7b7e\u3002\u52302018\u5e74\uff0c\u8fd9\u4e00\u6570\u5b57\u51e0\u4e4e\u7ffb\u4e86\u4e09\u500d\uff0c\u8fbe\u5230310\u4e07\uff0c\u9884\u8ba1\u52302019\u5e74\u5c06\u589e\u81f3440\u4e07\u3002<\/span><\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><b>\u603b\u7ed3<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Influencer Marketing Hub\u57282019\u5e74\u53d1\u73b0\u4e86\u7f51\u7ea2\u8425\u9500\u884c\u4e1a\u72b6\u51b5\u7684\u4ef7\u503c\u3002\u6211\u4eec\u4e0a\u4e00\u6b21\u8fdb\u884c\u7684\uff08\u90a3\u6b21\u89c4\u6a21\u8f83\u5c0f\u7684\uff09\u8c03\u67e5\u5df2\u7ecf\u8fc7\u53bb\u4e24\u5e74\u4e86\uff0c\u6211\u4eec\u89c9\u5f97\u975e\u5e38\u6709\u5fc5\u8981\u4e86\u89e3\u8fd9\u4e2a\u884c\u4e1a\u7684\u53d1\u5c55\u72b6\u51b5\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6211\u4eec\u4e0eNeoReach\u548cViral Nation\u5408\u4f5c\uff0c\u8c03\u67e5\u4e86800\u540d\u884c\u4e1a\u4e13\u4e1a\u4eba\u58eb\uff0c\u5305\u62ec\u8425\u9500\u673a\u6784\u3001\u54c1\u724c\u5546\u3001\u516c\u5173\u673a\u6784\u4ee5\u53ca\u76f8\u5173\u9886\u57df\u7684\u5176\u4ed6\u4eba\uff0c\u4ee5\u4e86\u89e3\u4ed6\u4eec\u5bf9\u8fd9\u4e2a\u884c\u4e1a\u7684\u770b\u6cd5\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u603b\u4f53\u800c\u8a00\uff0c\u6211\u4eec\u53ef\u4ee5\u770b\u5230\u5728\u6211\u4eec\u8fdb\u51652019\u5e74\u65f6\u7f51\u7ea2\u8425\u9500\u4ecd\u662f\u975e\u5e38\u5065\u5eb7\u7684\u3002\u4efb\u4f55\u5173\u4e8e\u5176\u6d88\u4ea1\u7684\u9884\u6d4b\u90fd\u662f\u6781\u4e0d\u6210\u719f\u7684\u3002\u6211\u4eec\u7684\u7edd\u5927\u591a\u6570\u53d7\u8bbf\u8005\u90fd\u6210\u529f\u5730\u5f00\u5c55\u4e86\u8425\u9500\u6d3b\u52a8\uff0c\u5e76\u8ba1\u5212\u5728\u672a\u676512\u4e2a\u6708\u7ee7\u7eed\u589e\u52a0\u5176\u7f51\u7ea2\u8425\u9500\u652f\u51fa\u548c\u8425\u9500\u6d3b\u52a8\u3002<\/span><\/p>\n<p><a class=\"pink_button\" href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-benchmark-report\/\">LATEST BENCHMARK REPORT<\/a><\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><b>\u4fe1\u606f\u56fe\uff1a2019\u5e74\u7f51\u7ea2\u8425\u9500\u73b0\u72b6<\/b><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-11433 size-full\" src=\"https:\/\/s.influencermarketinghub.com\/imaginary\/resize?width=800&height=10883&type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/01\/Influencer-Marketing-Benchmark-Report-2019-1.png\" alt=\"\" width=\"800\" height=\"10883\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4e24\u5e74\u524d\uff0c\u6211\u4eec\u8fdb\u884c\u4e86\u6211\u4eec\u7684\u9996\u6b21\u7f51\u7ea2\u8425\u9500\u8c03\u67e5\u3002\u6211\u4eec\u8ba4\u4e3a\u662f\u65f6\u5019\u66f4\u65b0\u6211\u4eec\u7684\u7edf\u8ba1\u6570\u636e\u4e86\uff0c\u800c\u4e14\u8fd8\u53d1\u73b0\u57282017\u5e74\u81f32019\u5e74\u95f4\uff0c\u4eba\u4eec\u5bf9\u8be5\u884c\u4e1a\u7684\u770b\u6cd5\u53d1\u751f\u4e86\u600e\u6837\u7684\u53d8\u5316\u3002\u6211\u4eec\u4e0eViral Nation\u548cNeoReach\u5408\u4f5c\uff0c\u5bf9800\u5bb6\u8425\u9500\u673a\u6784\u3001\u54c1\u724c\u5546\u548c\u5176\u4ed6\u76f8\u5173\u4e13\u4e1a\u4eba\u58eb\u8fdb\u884c\u4e86\u8c03\u67e5\uff0c\u4ee5\u786e\u5b9a\u4ed6\u4eec\u7684\u89c2\u70b9\uff0c\u5e76\u6df1\u5165\u4e86\u89e3\u4ed6\u4eec2019\u5e74\u5bf9\u8be5\u884c\u4e1a\u7684\u770b\u6cd5\u3002 \u6211\u4eec\u300a2019\u5e74\u7f51\u7ea2\u8425\u9500\u62a5\u544a\u300b\u7684\u4e00\u9879\u5173\u952e\u53d1\u73b0\u662f\uff0c\u7f51\u7ea2\u8425\u9500\u7684\u524d\u666f\u4f9d\u7136\u975e\u5e38\u4e50\u89c2\u3002\u5c3d\u7ba1\u6709\u53cd\u5bf9\u8005\u58f0\u79f0\u7f51\u7ea2\u8425\u9500\u6b63\u9010\u6e10\u6d88\u4ea1\uff0c\u4f46\u6211\u4eec\u7684\u53d7\u8bbf\u8005\u5bf9\u8be5\u5b9e\u8df5\u6301\u79ef\u6781\u6001\u5ea6\u3002 \u4ee5\u4e0b\u662f\u6211\u4eec\u300a2019\u5e74\u7f51\u7ea2\u8425\u9500\u7814\u7a76\u300b\u7684\u4e3b\u8981\u7ed3\u679c\uff0c\u4ee5\u53ca\u6211\u4eec\u4eceNeoReach\u3001Instagram\u548cGoogle Trends\u4e2d\u53d1\u73b0\u7684\u5176\u4ed6\u4e00\u4e9b\u76f8\u5173\u7684\u8fd1\u671f\u7edf\u8ba1\u6570\u636e\u3002 LATEST BENCHMARK REPORT \u5728\u8fc7\u53bb\u7684\u51e0\u5e74\u4e2d\uff0cInstagram\u7684\u6d41\u884c\u5ea6\u4ee5\u60ca\u4eba\u7684\u901f\u5ea6\u589e\u957f \u5728\u7ecf\u5386\u4e862017\u5e74\u548c2018\u5e74\u7684\u60ca\u4eba\u6269\u5f20\u540e\uff0cInstagram\u7ee7\u7eed\u6210\u4e3a2019\u5e74\u589e\u957f\u6700\u5feb\u7684\u793e\u4ea4\u7f51\u7edc\uff0c\u5b83\u7684\u8001\u5927\u54e5Facebook\u53ef\u80fd\u4ecd\u7136\u62e5\u6709\u6700\u5927\u7684\u7528\u6237\u7fa4\uff0c\u4f46Instagram\u6b63\u5728\u8fc5\u901f\u8fce\u5934\u8d76\u4e0a\u3002\u4e00\u4e2a\u663e\u8457\u7684\u533a\u522b\u662f\uff0cInstagram\u6df1\u53d7\u5e74\u8f7b\u4eba\u7684\u559c\u7231\uff0c\u800c\u8fd9\u90e8\u5206\u4eba\u73b0\u5728\u6b63\u79bb\u5f00Facebook\uff0c\u56e0\u4e3a\u4ed6\u4eec\u8ba4\u4e3aFacebook\u73b0\u5728\u662f\u4ed6\u4eec\u7236\u6bcd\u90a3\u4e00\u4ee3\u624d\u4f1a\u559c\u6b22\u7684\u4e1c\u897f\u3002 2018\u5e74\u5e74\u4e2d\uff0cInstagram\u5ba3\u5e03\u5176\u6708\u6d3b\u8dc3\u7528\u6237\u5df2\u8fbe10\u4ebf\uff0c\u76ee\u524d\u6b63\u7a33\u6b65\u8fc8\u5411\u4e8c\u5341\u4ebf\u5927\u5173\u3002\u8fd9\u4e9b\u7528\u6237\u6bcf\u5929\u53d1\u5e039500\u4e07\u5f20\/\u652f\u7167\u7247\u548c\u89c6\u9891\uff0c\u6bcf\u5929\u4e0a\u4f204\u4ebf\u4e2aInstagram\u6545\u4e8b\u3002Instagram\u7528\u6237\u6bcf\u5929\u201c\u70b9\u8d5e\u201d\u7684\u5e16\u5b50\u591a\u8fbe42\u4ebf\u3002 Instagram\u6700\u8fd1\u540d\u526f\u5176\u5b9e\u5730\u6210\u4e3a\u4e86\u4e00\u4e2a\u5f3a\u5927\u7684\u5e73\u53f0\uff0c\u5c24\u5176\u662f\u5728\u5e74\u8f7b\u7684\u793e\u4ea4\u7f51\u7edc\u7528\u6237\u548c\u6709\u5f71\u54cd\u529b\u7684\u4eba\u5f53\u4e2d\u3002 \u53bb\u5e74\u65b0\u589e320\u5bb6\u5e73\u53f0\u548c\u4e13\u6ce8\u4e8e\u7f51\u7ea2\u8425\u9500\u7684\u7ecf\u7eaa\u516c\u53f8 \u968f\u7740\u7f51\u7ea2\u8425\u9500\u4f5c\u4e3a\u4e00\u4e2a\u4ea7\u4e1a\u5df2\u7ecf\u6210\u719f\uff0c\u4f17\u591a\u5e2e\u52a9\u54c1\u724c\u5546\u548c\u7f51\u7ea2\u7b80\u5316\u5408\u4f5c\u6d41\u7a0b\u7684\u652f\u6301\u516c\u53f8\u548c\u5e94\u7528\u7a0b\u5e8f\u88ab\u5438\u5f15\u800c\u6765\u3002\u6709\u673a\u7684\u7f51\u7ea2\u8425\u9500\u53ef\u80fd\u662f\u4e00\u4e2a\u7f13\u6162\u800c\u4e4f\u5473\u7684\u8fc7\u7a0b\uff0c\u5c24\u5176\u662f\u5728\u5bfb\u627e\u548c\u5438\u5f15\u7f51\u7ea2\u6765\u63a8\u5e7f\u516c\u53f8\u4ea7\u54c1\u6216\u670d\u52a1\u65f6\u3002 \u5728\u8fc7\u53bb\u768412\u4e2a\u6708\u91cc\uff0c\u5e02\u573a\u4e0a\u53c8\u65b0\u589e\u4e86320\u5bb6\u4e13\u6ce8\u4e8e\u7f51\u7ea2\u8425\u9500\u7684\u5e73\u53f0\u548c\u673a\u6784\u30022015\u5e74\u65f6\u8fd8\u53ea\u6709190\u4e2a\u7f51\u7ea2\u5e73\u53f0\u548c\u673a\u6784\u30022016\u5e74\u589e\u52a0\u5230335\u4e2a\uff0c2017\u5e74\u589e\u52a0\u5230420\u4e2a\uff0c2018\u5e74\u589e\u52a0\u5230740\u4e2a \u2013 \u662f\u4e24\u5e74\u524d\u7684\u4e24\u500d\u8fd8\u591a\u3002 \u5728\u7f51\u7ea2\u8425\u9500\u4e0a\u6bcf\u82b1\u8d391\u7f8e\u5143\u5c31\u80fd\u83b7\u5f97\u8f83\u9ad8\u7684\u5e73\u5747\u8d62\u5f97\u5a92\u4f53\u4ef7\u503c\u2026<\/p>\n","protected":false},"author":51,"featured_media":21922,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"limit_modified_date":"","last_modified_date":"","footnotes":""},"categories":[176],"tags":[],"category":[7317],"target_audience":[7319,7361,7318,7435,7422],"language":[7941],"listicle_type":[],"industry":[7365,7554,7411],"features":[],"services":[7328,7370,7342,7353,7354],"class_list":["post-21944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencermarketing-zh","ai_category-influencer-marketing","ai_target_audience-agencies","ai_target_audience-b2b","ai_target_audience-brands","ai_target_audience-influencers","ai_target_audience-marketers","ai_language-chinese","ai_industry-b2b","ai_industry-digital-marketing","ai_industry-marketing","ai_services-analytics","ai_services-brand-protection","ai_services-content","ai_services-influencer-marketing","ai_services-social-media-marketing","ai_networks-facebook","ai_networks-instagram","ai_networks-linkedin","ai_networks-x-twitter","ai_networks-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.3 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>2019\u5e74\u7f51\u7ea2\u8425\u9500\u73b0\u72b6\uff1a\u57fa\u51c6\u62a5\u544a[+\u4fe1\u606f\u56fe]<\/title>\n<meta name=\"description\" content=\"\u4e24\u5e74\u524d\uff0c\u6211\u4eec\u8fdb\u884c\u4e86\u6211\u4eec\u7684\u9996\u6b21\u7f51\u7ea2\u8425\u9500\u8c03\u67e5\u3002\u6211\u4eec\u8ba4\u4e3a\u662f\u65f6\u5019\u66f4\u65b0\u6211\u4eec\u7684\u7edf\u8ba1\u6570\u636e\u4e86\uff0c\u800c\u4e14\u8fd8\u53d1\u73b0\u57282017\u5e74\u81f32019\u5e74\u95f4\uff0c\u4eba\u4eec\u5bf9\u8be5\u884c\u4e1a\u7684\u770b\u6cd5\u53d1\u751f\u4e86\u600e\u6837\u7684\u53d8\u5316\u3002\u6211\u4eec\u4e0eViral Nation\u548cNeoReach\u5408\u4f5c\uff0c\u5bf9800\u5bb6\u8425\u9500\u673a\u6784\u3001\u54c1\u724c\u5546\u548c\u5176\u4ed6\u76f8\u5173\u4e13\u4e1a\u4eba\u58eb\u8fdb\u884c\u4e86\u8c03\u67e5\uff0c\u4ee5\u786e\u5b9a\u4ed6\u4eec\u7684\u89c2\u70b9\uff0c\u5e76\u6df1\u5165\u4e86\u89e3\u4ed6\u4eec2019\u5e74\u5bf9\u8be5\u884c\u4e1a\u7684\u770b\u6cd5\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/influencermarketinghub.com\/zh\/2019\u5e74\u7f51\u7ea2\u8425\u9500\u57fa\u51c6\u62a5\u544a\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2019\u5e74\u7f51\u7ea2\u8425\u9500\u73b0\u72b6\uff1a\u57fa\u51c6\u62a5\u544a[+\u4fe1\u606f\u56fe]\" \/>\n<meta property=\"og:description\" content=\"\u4e24\u5e74\u524d\uff0c\u6211\u4eec\u8fdb\u884c\u4e86\u6211\u4eec\u7684\u9996\u6b21\u7f51\u7ea2\u8425\u9500\u8c03\u67e5\u3002\u6211\u4eec\u8ba4\u4e3a\u662f\u65f6\u5019\u66f4\u65b0\u6211\u4eec\u7684\u7edf\u8ba1\u6570\u636e\u4e86\uff0c\u800c\u4e14\u8fd8\u53d1\u73b0\u57282017\u5e74\u81f32019\u5e74\u95f4\uff0c\u4eba\u4eec\u5bf9\u8be5\u884c\u4e1a\u7684\u770b\u6cd5\u53d1\u751f\u4e86\u600e\u6837\u7684\u53d8\u5316\u3002\u6211\u4eec\u4e0eViral Nation\u548cNeoReach\u5408\u4f5c\uff0c\u5bf9800\u5bb6\u8425\u9500\u673a\u6784\u3001\u54c1\u724c\u5546\u548c\u5176\u4ed6\u76f8\u5173\u4e13\u4e1a\u4eba\u58eb\u8fdb\u884c\u4e86\u8c03\u67e5\uff0c\u4ee5\u786e\u5b9a\u4ed6\u4eec\u7684\u89c2\u70b9\uff0c\u5e76\u6df1\u5165\u4e86\u89e3\u4ed6\u4eec2019\u5e74\u5bf9\u8be5\u884c\u4e1a\u7684\u770b\u6cd5\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/influencermarketinghub.com\/zh\/2019\u5e74\u7f51\u7ea2\u8425\u9500\u57fa\u51c6\u62a5\u544a\/\" \/>\n<meta property=\"og:site_name\" content=\"Influencer Marketing Hub\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Influencer-Marketing-Hub-201973210232423\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-23T14:15:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-24T11:38:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/11\/8.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"597\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Influencer Marketing Hub\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@influencerMH\" \/>\n<meta name=\"twitter:site\" content=\"@influencerMH\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Influencer Marketing Hub\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/influencermarketinghub.com\/zh\/2019%e5%b9%b4%e7%bd%91%e7%ba%a2%e8%90%a5%e9%94%80%e5%9f%ba%e5%87%86%e6%8a%a5%e5%91%8a\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/influencermarketinghub.com\/zh\/2019%e5%b9%b4%e7%bd%91%e7%ba%a2%e8%90%a5%e9%94%80%e5%9f%ba%e5%87%86%e6%8a%a5%e5%91%8a\/\"},\"author\":{\"name\":\"Influencer Marketing Hub\",\"@id\":\"https:\/\/influencermarketinghub.com\/#\/schema\/person\/49d5aeae58c27ce55c02736815dd582e\"},\"headline\":\"2019\u5e74\u7f51\u7ea2\u8425\u9500\u73b0\u72b6\uff1a\u57fa\u51c6\u62a5\u544a[+\u4fe1\u606f\u56fe]\",\"datePublished\":\"2019-11-23T14:15:47+00:00\",\"dateModified\":\"2024-06-24T11:38:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/influencermarketinghub.com\/zh\/2019%e5%b9%b4%e7%bd%91%e7%ba%a2%e8%90%a5%e9%94%80%e5%9f%ba%e5%87%86%e6%8a%a5%e5%91%8a\/\"},\"wordCount\":153,\"image\":{\"@id\":\"https:\/\/influencermarketinghub.com\/zh\/2019%e5%b9%b4%e7%bd%91%e7%ba%a2%e8%90%a5%e9%94%80%e5%9f%ba%e5%87%86%e6%8a%a5%e5%91%8a\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/11\/8.jpg\",\"articleSection\":[\"Influencer Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/influencermarketinghub.com\/zh\/2019%e5%b9%b4%e7%bd%91%e7%ba%a2%e8%90%a5%e9%94%80%e5%9f%ba%e5%87%86%e6%8a%a5%e5%91%8a\/\",\"url\":\"https:\/\/influencermarketinghub.com\/zh\/2019%e5%b9%b4%e7%bd%91%e7%ba%a2%e8%90%a5%e9%94%80%e5%9f%ba%e5%87%86%e6%8a%a5%e5%91%8a\/\",\"name\":\"2019\u5e74\u7f51\u7ea2\u8425\u9500\u73b0\u72b6\uff1a\u57fa\u51c6\u62a5\u544a[+\u4fe1\u606f\u56fe]\",\"isPartOf\":{\"@id\":\"https:\/\/influencermarketinghub.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/influencermarketinghub.com\/zh\/2019%e5%b9%b4%e7%bd%91%e7%ba%a2%e8%90%a5%e9%94%80%e5%9f%ba%e5%87%86%e6%8a%a5%e5%91%8a\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/influencermarketinghub.com\/zh\/2019%e5%b9%b4%e7%bd%91%e7%ba%a2%e8%90%a5%e9%94%80%e5%9f%ba%e5%87%86%e6%8a%a5%e5%91%8a\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/11\/8.jpg\",\"datePublished\":\"2019-11-23T14:15:47+00:00\",\"dateModified\":\"2024-06-24T11:38:25+00:00\",\"author\":{\"@id\":\"https:\/\/influencermarketinghub.com\/#\/schema\/person\/49d5aeae58c27ce55c02736815dd582e\"},\"description\":\"\u4e24\u5e74\u524d\uff0c\u6211\u4eec\u8fdb\u884c\u4e86\u6211\u4eec\u7684\u9996\u6b21\u7f51\u7ea2\u8425\u9500\u8c03\u67e5\u3002\u6211\u4eec\u8ba4\u4e3a\u662f\u65f6\u5019\u66f4\u65b0\u6211\u4eec\u7684\u7edf\u8ba1\u6570\u636e\u4e86\uff0c\u800c\u4e14\u8fd8\u53d1\u73b0\u57282017\u5e74\u81f32019\u5e74\u95f4\uff0c\u4eba\u4eec\u5bf9\u8be5\u884c\u4e1a\u7684\u770b\u6cd5\u53d1\u751f\u4e86\u600e\u6837\u7684\u53d8\u5316\u3002\u6211\u4eec\u4e0eViral Nation\u548cNeoReach\u5408\u4f5c\uff0c\u5bf9800\u5bb6\u8425\u9500\u673a\u6784\u3001\u54c1\u724c\u5546\u548c\u5176\u4ed6\u76f8\u5173\u4e13\u4e1a\u4eba\u58eb\u8fdb\u884c\u4e86\u8c03\u67e5\uff0c\u4ee5\u786e\u5b9a\u4ed6\u4eec\u7684\u89c2\u70b9\uff0c\u5e76\u6df1\u5165\u4e86\u89e3\u4ed6\u4eec2019\u5e74\u5bf9\u8be5\u884c\u4e1a\u7684\u770b\u6cd5\u3002\",\"breadcrumb\":{\"@id\":\"https:\/\/influencermarketinghub.com\/zh\/2019%e5%b9%b4%e7%bd%91%e7%ba%a2%e8%90%a5%e9%94%80%e5%9f%ba%e5%87%86%e6%8a%a5%e5%91%8a\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/influencermarketinghub.com\/zh\/2019%e5%b9%b4%e7%bd%91%e7%ba%a2%e8%90%a5%e9%94%80%e5%9f%ba%e5%87%86%e6%8a%a5%e5%91%8a\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/influencermarketinghub.com\/zh\/2019%e5%b9%b4%e7%bd%91%e7%ba%a2%e8%90%a5%e9%94%80%e5%9f%ba%e5%87%86%e6%8a%a5%e5%91%8a\/#primaryimage\",\"url\":\"https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/11\/8.jpg\",\"contentUrl\":\"https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/11\/8.jpg\",\"width\":1140,\"height\":597},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/influencermarketinghub.com\/zh\/2019%e5%b9%b4%e7%bd%91%e7%ba%a2%e8%90%a5%e9%94%80%e5%9f%ba%e5%87%86%e6%8a%a5%e5%91%8a\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Influencer Marketing Hub\",\"item\":\"https:\/\/influencermarketinghub.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Influencer Marketing\",\"item\":\"https:\/\/influencermarketinghub.com\/zh\/influencermarketing-zh\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"2019\u5e74\u7f51\u7ea2\u8425\u9500\u73b0\u72b6\uff1a\u57fa\u51c6\u62a5\u544a[+\u4fe1\u606f\u56fe]\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/influencermarketinghub.com\/#website\",\"url\":\"https:\/\/influencermarketinghub.com\/\",\"name\":\"Influencer Marketing Hub\",\"description\":\"The leading resource for Social Media Influencers, Influencer Marketing Platforms and Influencer Marketing Agency Case Studies\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/influencermarketinghub.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/influencermarketinghub.com\/#\/schema\/person\/49d5aeae58c27ce55c02736815dd582e\",\"name\":\"Influencer Marketing Hub\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/influencermarketinghub.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2022\/03\/cropped-imh_filled_pink-1-96x96.png\",\"contentUrl\":\"https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2022\/03\/cropped-imh_filled_pink-1-96x96.png\",\"caption\":\"Influencer Marketing Hub\"},\"description\":\"The Influencer Marketing Hub Team brings together a diverse group of experts with a passion for influencer marketing, digital trends, and social media strategies. Each piece of content crafted by this team is researched and written to provide valuable insights, tips, and updates for our readers. Our authors are dedicated to delivering high-quality, informative, and engaging articles that help businesses and influencers thrive in this rapidly changing digital world.\",\"url\":\"https:\/\/influencermarketinghub.com\/author\/influencer-marketing-hub\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"2019\u5e74\u7f51\u7ea2\u8425\u9500\u73b0\u72b6\uff1a\u57fa\u51c6\u62a5\u544a[+\u4fe1\u606f\u56fe]","description":"\u4e24\u5e74\u524d\uff0c\u6211\u4eec\u8fdb\u884c\u4e86\u6211\u4eec\u7684\u9996\u6b21\u7f51\u7ea2\u8425\u9500\u8c03\u67e5\u3002\u6211\u4eec\u8ba4\u4e3a\u662f\u65f6\u5019\u66f4\u65b0\u6211\u4eec\u7684\u7edf\u8ba1\u6570\u636e\u4e86\uff0c\u800c\u4e14\u8fd8\u53d1\u73b0\u57282017\u5e74\u81f32019\u5e74\u95f4\uff0c\u4eba\u4eec\u5bf9\u8be5\u884c\u4e1a\u7684\u770b\u6cd5\u53d1\u751f\u4e86\u600e\u6837\u7684\u53d8\u5316\u3002\u6211\u4eec\u4e0eViral Nation\u548cNeoReach\u5408\u4f5c\uff0c\u5bf9800\u5bb6\u8425\u9500\u673a\u6784\u3001\u54c1\u724c\u5546\u548c\u5176\u4ed6\u76f8\u5173\u4e13\u4e1a\u4eba\u58eb\u8fdb\u884c\u4e86\u8c03\u67e5\uff0c\u4ee5\u786e\u5b9a\u4ed6\u4eec\u7684\u89c2\u70b9\uff0c\u5e76\u6df1\u5165\u4e86\u89e3\u4ed6\u4eec2019\u5e74\u5bf9\u8be5\u884c\u4e1a\u7684\u770b\u6cd5\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/influencermarketinghub.com\/zh\/2019\u5e74\u7f51\u7ea2\u8425\u9500\u57fa\u51c6\u62a5\u544a\/","og_locale":"en_US","og_type":"article","og_title":"2019\u5e74\u7f51\u7ea2\u8425\u9500\u73b0\u72b6\uff1a\u57fa\u51c6\u62a5\u544a[+\u4fe1\u606f\u56fe]","og_description":"\u4e24\u5e74\u524d\uff0c\u6211\u4eec\u8fdb\u884c\u4e86\u6211\u4eec\u7684\u9996\u6b21\u7f51\u7ea2\u8425\u9500\u8c03\u67e5\u3002\u6211\u4eec\u8ba4\u4e3a\u662f\u65f6\u5019\u66f4\u65b0\u6211\u4eec\u7684\u7edf\u8ba1\u6570\u636e\u4e86\uff0c\u800c\u4e14\u8fd8\u53d1\u73b0\u57282017\u5e74\u81f32019\u5e74\u95f4\uff0c\u4eba\u4eec\u5bf9\u8be5\u884c\u4e1a\u7684\u770b\u6cd5\u53d1\u751f\u4e86\u600e\u6837\u7684\u53d8\u5316\u3002\u6211\u4eec\u4e0eViral Nation\u548cNeoReach\u5408\u4f5c\uff0c\u5bf9800\u5bb6\u8425\u9500\u673a\u6784\u3001\u54c1\u724c\u5546\u548c\u5176\u4ed6\u76f8\u5173\u4e13\u4e1a\u4eba\u58eb\u8fdb\u884c\u4e86\u8c03\u67e5\uff0c\u4ee5\u786e\u5b9a\u4ed6\u4eec\u7684\u89c2\u70b9\uff0c\u5e76\u6df1\u5165\u4e86\u89e3\u4ed6\u4eec2019\u5e74\u5bf9\u8be5\u884c\u4e1a\u7684\u770b\u6cd5\u3002","og_url":"https:\/\/influencermarketinghub.com\/zh\/2019\u5e74\u7f51\u7ea2\u8425\u9500\u57fa\u51c6\u62a5\u544a\/","og_site_name":"Influencer Marketing Hub","article_publisher":"https:\/\/www.facebook.com\/Influencer-Marketing-Hub-201973210232423\/","article_published_time":"2019-11-23T14:15:47+00:00","article_modified_time":"2024-06-24T11:38:25+00:00","og_image":[{"width":1140,"height":597,"url":"https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/11\/8.jpg","type":"image\/jpeg"}],"author":"Influencer Marketing Hub","twitter_card":"summary_large_image","twitter_creator":"@influencerMH","twitter_site":"@influencerMH","twitter_misc":{"Written by":"Influencer Marketing Hub","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/influencermarketinghub.com\/zh\/2019%e5%b9%b4%e7%bd%91%e7%ba%a2%e8%90%a5%e9%94%80%e5%9f%ba%e5%87%86%e6%8a%a5%e5%91%8a\/#article","isPartOf":{"@id":"https:\/\/influencermarketinghub.com\/zh\/2019%e5%b9%b4%e7%bd%91%e7%ba%a2%e8%90%a5%e9%94%80%e5%9f%ba%e5%87%86%e6%8a%a5%e5%91%8a\/"},"author":{"name":"Influencer Marketing Hub","@id":"https:\/\/influencermarketinghub.com\/#\/schema\/person\/49d5aeae58c27ce55c02736815dd582e"},"headline":"2019\u5e74\u7f51\u7ea2\u8425\u9500\u73b0\u72b6\uff1a\u57fa\u51c6\u62a5\u544a[+\u4fe1\u606f\u56fe]","datePublished":"2019-11-23T14:15:47+00:00","dateModified":"2024-06-24T11:38:25+00:00","mainEntityOfPage":{"@id":"https:\/\/influencermarketinghub.com\/zh\/2019%e5%b9%b4%e7%bd%91%e7%ba%a2%e8%90%a5%e9%94%80%e5%9f%ba%e5%87%86%e6%8a%a5%e5%91%8a\/"},"wordCount":153,"image":{"@id":"https:\/\/influencermarketinghub.com\/zh\/2019%e5%b9%b4%e7%bd%91%e7%ba%a2%e8%90%a5%e9%94%80%e5%9f%ba%e5%87%86%e6%8a%a5%e5%91%8a\/#primaryimage"},"thumbnailUrl":"https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/11\/8.jpg","articleSection":["Influencer Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/influencermarketinghub.com\/zh\/2019%e5%b9%b4%e7%bd%91%e7%ba%a2%e8%90%a5%e9%94%80%e5%9f%ba%e5%87%86%e6%8a%a5%e5%91%8a\/","url":"https:\/\/influencermarketinghub.com\/zh\/2019%e5%b9%b4%e7%bd%91%e7%ba%a2%e8%90%a5%e9%94%80%e5%9f%ba%e5%87%86%e6%8a%a5%e5%91%8a\/","name":"2019\u5e74\u7f51\u7ea2\u8425\u9500\u73b0\u72b6\uff1a\u57fa\u51c6\u62a5\u544a[+\u4fe1\u606f\u56fe]","isPartOf":{"@id":"https:\/\/influencermarketinghub.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/influencermarketinghub.com\/zh\/2019%e5%b9%b4%e7%bd%91%e7%ba%a2%e8%90%a5%e9%94%80%e5%9f%ba%e5%87%86%e6%8a%a5%e5%91%8a\/#primaryimage"},"image":{"@id":"https:\/\/influencermarketinghub.com\/zh\/2019%e5%b9%b4%e7%bd%91%e7%ba%a2%e8%90%a5%e9%94%80%e5%9f%ba%e5%87%86%e6%8a%a5%e5%91%8a\/#primaryimage"},"thumbnailUrl":"https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/11\/8.jpg","datePublished":"2019-11-23T14:15:47+00:00","dateModified":"2024-06-24T11:38:25+00:00","author":{"@id":"https:\/\/influencermarketinghub.com\/#\/schema\/person\/49d5aeae58c27ce55c02736815dd582e"},"description":"\u4e24\u5e74\u524d\uff0c\u6211\u4eec\u8fdb\u884c\u4e86\u6211\u4eec\u7684\u9996\u6b21\u7f51\u7ea2\u8425\u9500\u8c03\u67e5\u3002\u6211\u4eec\u8ba4\u4e3a\u662f\u65f6\u5019\u66f4\u65b0\u6211\u4eec\u7684\u7edf\u8ba1\u6570\u636e\u4e86\uff0c\u800c\u4e14\u8fd8\u53d1\u73b0\u57282017\u5e74\u81f32019\u5e74\u95f4\uff0c\u4eba\u4eec\u5bf9\u8be5\u884c\u4e1a\u7684\u770b\u6cd5\u53d1\u751f\u4e86\u600e\u6837\u7684\u53d8\u5316\u3002\u6211\u4eec\u4e0eViral Nation\u548cNeoReach\u5408\u4f5c\uff0c\u5bf9800\u5bb6\u8425\u9500\u673a\u6784\u3001\u54c1\u724c\u5546\u548c\u5176\u4ed6\u76f8\u5173\u4e13\u4e1a\u4eba\u58eb\u8fdb\u884c\u4e86\u8c03\u67e5\uff0c\u4ee5\u786e\u5b9a\u4ed6\u4eec\u7684\u89c2\u70b9\uff0c\u5e76\u6df1\u5165\u4e86\u89e3\u4ed6\u4eec2019\u5e74\u5bf9\u8be5\u884c\u4e1a\u7684\u770b\u6cd5\u3002","breadcrumb":{"@id":"https:\/\/influencermarketinghub.com\/zh\/2019%e5%b9%b4%e7%bd%91%e7%ba%a2%e8%90%a5%e9%94%80%e5%9f%ba%e5%87%86%e6%8a%a5%e5%91%8a\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/influencermarketinghub.com\/zh\/2019%e5%b9%b4%e7%bd%91%e7%ba%a2%e8%90%a5%e9%94%80%e5%9f%ba%e5%87%86%e6%8a%a5%e5%91%8a\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/influencermarketinghub.com\/zh\/2019%e5%b9%b4%e7%bd%91%e7%ba%a2%e8%90%a5%e9%94%80%e5%9f%ba%e5%87%86%e6%8a%a5%e5%91%8a\/#primaryimage","url":"https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/11\/8.jpg","contentUrl":"https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/11\/8.jpg","width":1140,"height":597},{"@type":"BreadcrumbList","@id":"https:\/\/influencermarketinghub.com\/zh\/2019%e5%b9%b4%e7%bd%91%e7%ba%a2%e8%90%a5%e9%94%80%e5%9f%ba%e5%87%86%e6%8a%a5%e5%91%8a\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Influencer Marketing Hub","item":"https:\/\/influencermarketinghub.com\/"},{"@type":"ListItem","position":2,"name":"Influencer Marketing","item":"https:\/\/influencermarketinghub.com\/zh\/influencermarketing-zh\/"},{"@type":"ListItem","position":3,"name":"2019\u5e74\u7f51\u7ea2\u8425\u9500\u73b0\u72b6\uff1a\u57fa\u51c6\u62a5\u544a[+\u4fe1\u606f\u56fe]"}]},{"@type":"WebSite","@id":"https:\/\/influencermarketinghub.com\/#website","url":"https:\/\/influencermarketinghub.com\/","name":"Influencer Marketing Hub","description":"The leading resource for Social Media Influencers, Influencer Marketing Platforms and Influencer Marketing Agency Case Studies","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/influencermarketinghub.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/influencermarketinghub.com\/#\/schema\/person\/49d5aeae58c27ce55c02736815dd582e","name":"Influencer Marketing Hub","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/influencermarketinghub.com\/#\/schema\/person\/image\/","url":"https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2022\/03\/cropped-imh_filled_pink-1-96x96.png","contentUrl":"https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2022\/03\/cropped-imh_filled_pink-1-96x96.png","caption":"Influencer Marketing Hub"},"description":"The Influencer Marketing Hub Team brings together a diverse group of experts with a passion for influencer marketing, digital trends, and social media strategies. Each piece of content crafted by this team is researched and written to provide valuable insights, tips, and updates for our readers. Our authors are dedicated to delivering high-quality, informative, and engaging articles that help businesses and influencers thrive in this rapidly changing digital world.","url":"https:\/\/influencermarketinghub.com\/author\/influencer-marketing-hub\/"}]}},"_links":{"self":[{"href":"https:\/\/influencermarketinghub.com\/wp-json\/wp\/v2\/posts\/21944","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/influencermarketinghub.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/influencermarketinghub.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/influencermarketinghub.com\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/influencermarketinghub.com\/wp-json\/wp\/v2\/comments?post=21944"}],"version-history":[{"count":2,"href":"https:\/\/influencermarketinghub.com\/wp-json\/wp\/v2\/posts\/21944\/revisions"}],"predecessor-version":[{"id":102804,"href":"https:\/\/influencermarketinghub.com\/wp-json\/wp\/v2\/posts\/21944\/revisions\/102804"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/influencermarketinghub.com\/wp-json\/wp\/v2\/media\/21922"}],"wp:attachment":[{"href":"https:\/\/influencermarketinghub.com\/wp-json\/wp\/v2\/media?parent=21944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/influencermarketinghub.com\/wp-json\/wp\/v2\/categories?post=21944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/influencermarketinghub.com\/wp-json\/wp\/v2\/tags?post=21944"},{"taxonomy":"ai_category","embeddable":true,"href":"https:\/\/influencermarketinghub.com\/wp-json\/wp\/v2\/category?post=21944"},{"taxonomy":"ai_target_audience","embeddable":true,"href":"https:\/\/influencermarketinghub.com\/wp-json\/wp\/v2\/target_audience?post=21944"},{"taxonomy":"ai_language","embeddable":true,"href":"https:\/\/influencermarketinghub.com\/wp-json\/wp\/v2\/language?post=21944"},{"taxonomy":"ai_listicle_type","embeddable":true,"href":"https:\/\/influencermarketinghub.com\/wp-json\/wp\/v2\/listicle_type?post=21944"},{"taxonomy":"ai_industry","embeddable":true,"href":"https:\/\/influencermarketinghub.com\/wp-json\/wp\/v2\/industry?post=21944"},{"taxonomy":"features","embeddable":true,"href":"https:\/\/influencermarketinghub.com\/wp-json\/wp\/v2\/features?post=21944"},{"taxonomy":"ai_services","embeddable":true,"href":"https:\/\/influencermarketinghub.com\/wp-json\/wp\/v2\/services?post=21944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}