{"id":24297,"date":"2020-01-22T15:00:58","date_gmt":"2020-01-22T15:00:58","guid":{"rendered":"https:\/\/influencermarketinghub.com\/?p=24297"},"modified":"2024-06-24T11:24:57","modified_gmt":"2024-06-24T11:24:57","slug":"tamanhos-anuncios-facebook","status":"publish","type":"post","link":"https:\/\/influencermarketinghub.com\/br\/tamanhos-anuncios-facebook\/","title":{"rendered":"Tamanhos e especifica\u00e7\u00f5es de an\u00fancios no Facebook 2024 | O artigo completo de dicas"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">O Facebook tem provavelmente o sistema de publicidade mais sofisticado de todas as redes sociais. E isso faz todo o sentido. O Facebook tem de longe a maioria dos usu\u00e1rios de qualquer plataforma social. Eles tamb\u00e9m investiram tempo e recursos na cria\u00e7\u00e3o de um sistema de publicidade poderoso e f\u00e1cil para seus clientes comerciais. Por\u00e9m, se voc\u00ea anunciar no Facebook, ter\u00e1 mais concorr\u00eancia do que em redes menores e com mais nichos. Isso significa que voc\u00ea deve destacar seus an\u00fancios da concorr\u00eancia. Voc\u00ea deve faz\u00ea-lo corretamente, projetando seus an\u00fancios para os tamanhos ideais e atendendo a todas as especifica\u00e7\u00f5es do Facebook.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O Facebook pode estar perdendo seu glamour, em parte devido ao esc\u00e2ndalo da Cambridge Analytica, seguido pela transmiss\u00e3o ao vivo do terrorismo de Christchurch. Os adolescentes podem estar saindo do Facebook porque o veem como algo j\u00e1 bem estabelecido e uma rede social onde seus pais gostam de passar o tempo.\u00a0 No entanto, isso n\u00e3o significa que as pessoas est\u00e3o abandonando o Facebook em massa. Ele ainda possui algumas <\/span><a href=\"https:\/\/s21.q4cdn.com\/399680738\/files\/doc_financials\/2018\/Q4\/Q4-2018-Earnings-Release.pdf\"><span style=\"font-weight: 400;\">estat\u00edsticas impressionantes<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">1,97 bilh\u00e3o de usu\u00e1rios ativos diariamente<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">2,93 bilh\u00f5es de usu\u00e1rios ativos mensalmente<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Agora, 3.65 bilh\u00f5es de pessoas usam o Facebook, Instagram, WhatsApp ou Messenger (sua \"fam\u00edlia\" de servi\u00e7os) todos os meses<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Receita de publicidade de 97.5 bilh\u00f5es de d\u00f3lares no ano encerrada em 31 de dezembro de 2021<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A receita de publicidade m\u00f3vel representou aproximadamente 94% da receita de publicidade no 2021<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Se voc\u00ea optar por anunciar no Facebook, encontrar\u00e1 um n\u00famero surpreendentemente grande de op\u00e7\u00f5es de an\u00fancios. N\u00f3s vamos apresentar a maioria deles abaixo.<\/span><\/p>\n<div class=\"imh_related_posts\"><b>Related Content:<\/b><ul><li><a href=\"https:\/\/influencermarketinghub.com\/br\/quanto-custam-anuncios-do-facebook\/\"><span>Quanto custam os an\u00fancios do Facebook? [Custo real da exibi\u00e7\u00e3o ...<\/span><\/a><\/li><li><a href=\"https:\/\/influencermarketinghub.com\/br\/ferramentas-gratuitas-edicao-video\/\"><span>Melhores ferramentas gratuitas de software de edi\u00e7\u00e3o de v\u00eddeo p...<\/span><\/a><\/li><li><a href=\"https:\/\/influencermarketinghub.com\/br\/ferramentas-monitoramento-social\/\"><span>As 20 melhores ferramentas de monitoramento de m\u00eddia social para ...<\/span><\/a><\/li><\/ul><\/div>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h3><b>Tamanhos e especifica\u00e7\u00f5es de an\u00fancios do Facebook:<\/b><\/h3>\n[---ATOC---]\n[---TAG:h2---]\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><b>Tamanhos de an\u00fancios do feed no Facebook<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Sem d\u00favida, a posi\u00e7\u00e3o de publicidade mais popular \u00e9 aquela no feed do usu\u00e1rio. Esta \u00e9, portanto, a maneira mais disputada.\u00a0 Voc\u00ea vai perceber que seus concorrentes tamb\u00e9m buscam exatamente o mesmo espa\u00e7o. Voc\u00ea pode pensar nessa situa\u00e7\u00e3o como o setor de m\u00eddia social da Main Street.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Voc\u00ea pode optar por um an\u00fancio gr\u00e1fico ou um v\u00eddeo. O Facebook possui regras relacionadas \u00e0 imagem\/v\u00eddeo e ao texto do seu an\u00fancio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Observe que esses an\u00fancios s\u00e3o alinhados com o feed principal do usu\u00e1rio e n\u00e3o os an\u00fancios menos comuns da coluna \u00e0 direita que s\u00e3o um tipo \u00e0 parte.\u00a0<\/span><\/p>\n<h3><b>\u00a0An\u00fancios gr\u00e1ficos do feed do Facebook<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Embora o v\u00eddeo esteja aumentando rapidamente em popularidade, a maior parte dos an\u00fancios no Facebook ainda apresenta uma \u00fanica imagem. \u00c9 improv\u00e1vel que isso mude, pois \u00e9 muito mais f\u00e1cil usar uma fotografia do que passar pelo processo de cria\u00e7\u00e3o de um v\u00eddeo.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15255 size-large\" src=\"https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/06\/facebook-messenger-ads-news-feed-1024x600.png\" alt=\"\u00a0An\u00fancios gr\u00e1ficos do feed do Facebook\" width=\"810\" height=\"475\" srcset=\"https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/06\/facebook-messenger-ads-news-feed-1024x600.png 1024w, https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/06\/facebook-messenger-ads-news-feed-300x176.png 300w, https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/06\/facebook-messenger-ads-news-feed-768x450.png 768w, https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/06\/facebook-messenger-ads-news-feed-1536x899.png 1536w, https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/06\/facebook-messenger-ads-news-feed-2048x1199.png 2048w, https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/06\/facebook-messenger-ads-news-feed-810x474.png 810w, https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/06\/facebook-messenger-ads-news-feed-1140x668.png 1140w, https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/06\/facebook-messenger-ads-news-feed-150x88.png 150w, https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/06\/facebook-messenger-ads-news-feed.png 1200w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">O Facebook sempre fez com que texto em imagens seja um grande problema.\u00a0 Se sua imagem possuir mais de 20% de texto, voc\u00ea receber\u00e1 \"entrega reduzida\" (de acordo com as <\/span><a href=\"https:\/\/www.facebook.com\/business\/ads-guide\/image\"><span style=\"font-weight: 400;\">especifica\u00e7\u00f5es oficiais do an\u00fancio no Facebook<\/span><\/a><span style=\"font-weight: 400;\">).\u00a0 Observe que o Facebook ignora o texto na c\u00f3pia do corpo do seu an\u00fancio quando ele realiza o c\u00e1lculo de 20%.\u00a0 O Facebook oferece uma <\/span><span style=\"font-weight: 400;\">ferramenta<\/span><span style=\"font-weight: 400;\"> para garantir que voc\u00ea n\u00e3o tenha muito texto em sua imagem.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Observe que existem algumas exce\u00e7\u00f5es \u00e0 regra de texto do Facebook:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Capas de livros e \u00e1lbuns<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Imagens do produto (mostrando o produto inteiro e n\u00e3o zooms de logotipos ou texto na embalagem)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Jogos<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cartazes de eventos<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Desconfie de um logotipo baseado em texto. Qualquer logotipo que seja principalmente texto \u00e9 contado como texto, independentemente do seu tamanho ou alinhamento. Da mesma forma, marcas d'\u00e1gua e n\u00fameros contam como texto para fins desses c\u00e1lculos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Os tamanhos e especifica\u00e7\u00f5es formais dos an\u00fancios gr\u00e1ficos do feed do Facebook s\u00e3o:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tamanho de imagem recomendado: 1200x628 (1080x1080 para uma imagem 1:1). Sem restri\u00e7\u00f5es de tamanho m\u00e1ximo<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Propor\u00e7\u00e3o da imagem: 9:16 a 16:9 (nenhum link envolvido), 1,9:1 a 1:1 (se houver um link)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Imagens com no m\u00e1ximo 20% de texto<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tipos de arquivo de imagem: .jpg ou .png (Observa\u00e7\u00e3o: GIFS animados devem ser enviados como um an\u00fancio em v\u00eddeo)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Texto: 125 caracteres (se n\u00e3o houver link)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">T\u00edtulo: 25 caracteres (se houver mais, eles ir\u00e3o aparecer distorcidos)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Descri\u00e7\u00e3o do link: 30 caracteres<\/span><\/li>\n<\/ul>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h3><b>An\u00fancios de v\u00eddeo no feed do Facebook<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">O v\u00eddeo cresceu em popularidade nos \u00faltimos anos; portanto, sem surpresa, houve um grande aumento nos an\u00fancios de v\u00eddeo no feed do Facebook. Observe que eles s\u00e3o diferentes dos an\u00fancios em v\u00eddeo in-stream do Facebook (que t\u00eam um limite de v\u00eddeo de 10 segundos).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Efetivamente, os an\u00fancios em v\u00eddeo no feed s\u00e3o iguais aos an\u00fancios gr\u00e1ficos no feed, mas eles usam um v\u00eddeo no lugar de uma imagem est\u00e1tica.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Os tamanhos e especifica\u00e7\u00f5es formais dos an\u00fancios gr\u00e1ficos do feed do Facebook s\u00e3o:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00c9 recomendado enviar o v\u00eddeo de origem de alta resolu\u00e7\u00e3o dispon\u00edvel sem carta ou sem barras pretas.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dimens\u00f5es m\u00ednimas 600x315 (1,9:1 paisagem) ou 600x600 (quadrado)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A propor\u00e7\u00e3o recomendada \u00e9 entre 9:16 e 16: 9 (Horizontal: 16:9, Quadrado: 1:1, Vertical: 4:5 ou 2:3 e Retrato completo: 9:16)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">V\u00e1rios formatos de v\u00eddeo s\u00e3o aceit\u00e1veis, mas os recomendados s\u00e3o .MP4 ou .MOV<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tamanho m\u00e1ximo do arquivo de v\u00eddeo: 4GB<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dura\u00e7\u00e3o m\u00e1xima do v\u00eddeo: 240 minutos<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Legendas e som de v\u00eddeo: opcional, mas recomendado<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Imagem em miniatura do v\u00eddeo com no m\u00e1ximo 20% de texto<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">T\u00edtulo: 25 caracteres (se houver mais, eles ir\u00e3o aparecer distorcidos)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Descri\u00e7\u00e3o do link: 30 caracteres<\/span><\/li>\n<\/ul>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><b>An\u00fancios em carrossel no Facebook<\/b><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15256 size-large\" src=\"https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/06\/Screen-Shot-2019-06-05-at-2.29.02-PM-1024x979.png\" alt=\"An\u00fancios em carrossel no Facebook\" width=\"810\" height=\"774\" srcset=\"https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/06\/Screen-Shot-2019-06-05-at-2.29.02-PM-1024x979.png 1024w, https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/06\/Screen-Shot-2019-06-05-at-2.29.02-PM-300x287.png 300w, https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/06\/Screen-Shot-2019-06-05-at-2.29.02-PM-768x734.png 768w, https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/06\/Screen-Shot-2019-06-05-at-2.29.02-PM-810x774.png 810w, https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/06\/Screen-Shot-2019-06-05-at-2.29.02-PM-150x143.png 150w, https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/06\/Screen-Shot-2019-06-05-at-2.29.02-PM.png 1038w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">A op\u00e7\u00e3o de an\u00fancio em carrossel no Facebook permite que as marcas apresentem imagens (ou v\u00eddeos) de v\u00e1rios produtos em um an\u00fancio. Os usu\u00e1rios podem passar pelos v\u00e1rios slides de um an\u00fancio em carrossel para ver os diferentes itens oferecidos. Os an\u00fancios em carrossel podem incluir uma mistura de imagens e de v\u00eddeos im\u00f3veis.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esses tipos de an\u00fancio s\u00e3o completamente vers\u00e1teis e as marcas podem us\u00e1-los em diferentes posi\u00e7\u00f5es:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">No feed do Facebook (imagem e v\u00eddeo)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Na coluna direita<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Artigos instant\u00e2neos<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">An\u00fancios no Facebook Marketplace<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Rede de audi\u00eancia nativa do Facebook, banner e intersticial<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Os tamanhos e especifica\u00e7\u00f5es formais dos an\u00fancios gr\u00e1ficos do feed do Facebook s\u00e3o:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tamanho m\u00ednimo da imagem: 600x600<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tamanho de imagem recomendado: Pelo menos 1080x1080. Sem restri\u00e7\u00f5es de tamanho m\u00e1ximo<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">M\u00ednimo de 2 cart\u00f5es e m\u00e1ximo de 10 cart\u00f5es por an\u00fancio em carrossel<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Propor\u00e7\u00e3o de imagem recomendada: 1:1<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Imagens com no m\u00e1ximo 20% de texto<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tipos de arquivo de imagem: .jpg ou .png<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Texto: 125 caracteres (se n\u00e3o houver link)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">T\u00edtulo: 40 caracteres (se houver mais, eles ir\u00e3o aparecer distorcidos)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Descri\u00e7\u00e3o do link: 20 caracteres (opcional em artigos instant\u00e2neos)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Os tamanhos e especifica\u00e7\u00f5es para an\u00fancios de v\u00eddeo em carrossel do Facebook s\u00e3o:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Resolu\u00e7\u00e3o recomendada (v\u00eddeo em carrossel do Facebook): 1080x1080 pixels<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">M\u00ednimo de 2 cart\u00f5es e m\u00e1ximo de 10 cart\u00f5es por an\u00fancio em carrossel<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Propor\u00e7\u00e3o adequada: 1:1<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Todos os formatos de v\u00eddeo devem ser .MP4 ou .MOV<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tamanho m\u00e1ximo do v\u00eddeo: 4GB por v\u00eddeo<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dura\u00e7\u00e3o m\u00e1xima do v\u00eddeo: 240 minutos<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Imagem em miniatura do v\u00eddeo com no m\u00e1ximo 20% de texto<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Texto: 125 caracteres (se n\u00e3o houver link)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">T\u00edtulo: 40 caracteres (se houver mais, eles ir\u00e3o aparecer distorcidos)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Descri\u00e7\u00e3o do link: 20 caracteres (opcional em artigos instant\u00e2neos)<\/span><\/li>\n<\/ul>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><b>An\u00fancios na coluna direita do Facebook<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Os an\u00fancios na coluna direita do Facebook costumavam ser o padr\u00e3o para an\u00fancios do Facebook. Com o aumento do uso de dispositivos m\u00f3veis, agora h\u00e1 menos demanda para os an\u00fancios na coluna direita do Facebook, que s\u00e3o somente para computadores. \u00c9 <\/span><a href=\"https:\/\/adespresso.com\/blog\/facebook-ads-cost\/\"><span style=\"font-weight: 400;\">not\u00e1vel nos dados do quarto trimestre de 2018<\/span><\/a><span style=\"font-weight: 400;\"> que o CFC de um an\u00fancio na coluna \u00e0 direita (cerca de 0,57 centavos de d\u00f3lar) \u00e9 cerca da metade do de um an\u00fancio em um feed de not\u00edcia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Os an\u00fancios da coluna direita cont\u00eam informa\u00e7\u00f5es semelhantes aos an\u00fancios do feed de not\u00edcias, mas s\u00e3o menores e se restringem a uma imagem est\u00e1tica (paisagem).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Os tamanhos e especifica\u00e7\u00f5es formais dos an\u00fancios gr\u00e1ficos do feed do Facebook s\u00e3o:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tamanho m\u00ednimo da imagem: 600x600<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tamanho de imagem recomendado: 1200x628<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Propor\u00e7\u00e3o da imagem: 9:16 a 16:9 (nenhum link envolvido), 1,9:1 a 1:1 (se houver um link)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Imagens com no m\u00e1ximo 20% de texto<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tipos de arquivo de imagem: .jpg ou .png<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Texto: 125 caracteres (se n\u00e3o houver link)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">T\u00edtulo: 25 caracteres (se houver mais, eles ir\u00e1 aparecer distorcidos)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Descri\u00e7\u00e3o do link: 30 caracteres<\/span><\/li>\n<\/ul>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><b>An\u00fancios em v\u00eddeo no Facebook<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Voc\u00ea talvez se pergunte qual \u00e9 a diferen\u00e7a entre um an\u00fancio em v\u00eddeo de feed do Facebook e um an\u00fancio em v\u00eddeo in-stream do Facebook. A diferen\u00e7a est\u00e1, obviamente, na palavra \"in-stream\".<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Os an\u00fancios em v\u00eddeo in-stream do Facebook permitem que os anunciantes entreguem an\u00fancios em v\u00eddeos que voc\u00ea n\u00e3o pode pular e de 5 a 15 segundos para pessoas que j\u00e1 est\u00e3o assistindo v\u00eddeos do Facebook em um dispositivo m\u00f3vel. Eles s\u00e3o como os tipos de an\u00fancio que o YouTube j\u00e1 disponibilizou h\u00e1 algum tempo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Eles t\u00eam uma alta taxa de sucesso porque n\u00e3o aparecem at\u00e9 pelo menos 60 segundos no v\u00eddeo principal. A essa altura, as pessoas j\u00e1 est\u00e3o envolvidas no v\u00eddeo e dificilmente param de assisti-lo por causa de um an\u00fancio. Eles s\u00e3o intervalos comerciais curtos e efetivos no v\u00eddeo principal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A principal diferen\u00e7a entre os an\u00fancios em v\u00eddeo do feed do Facebook e os an\u00fancios em v\u00eddeo in-stream do Facebook \u00e9 que os an\u00fancios em v\u00eddeo do feed s\u00e3o an\u00fancios independentes que aparecem nos feeds de not\u00edcias dos usu\u00e1rios e n\u00e3o em outro v\u00eddeo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Os tamanhos e especifica\u00e7\u00f5es formais dos an\u00fancios em v\u00eddeo do feed do Facebook s\u00e3o:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00c9 recomendado enviar o v\u00eddeo com a maior resolu\u00e7\u00e3o poss\u00edvel<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A propor\u00e7\u00e3o recomendada \u00e9 de 16:9 (mas pode estar entre 9:16 e 16:9 (dependendo do aspecto do v\u00eddeo principal)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">V\u00e1rios formatos de v\u00eddeo s\u00e3o aceit\u00e1veis, mas os recomendados s\u00e3o .MP4 ou .MOV<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tamanho m\u00e1ximo do arquivo de v\u00eddeo: 4GB<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dura\u00e7\u00e3o m\u00e1xima do v\u00eddeo: 5 a 15 segundos<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Legendas e som do v\u00eddeo: opcional, mas recomendado (faz mais sentido combin\u00e1-los com o v\u00eddeo principal)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Imagem em miniatura do v\u00eddeo com no m\u00e1ximo 20% de texto<\/span><\/li>\n<\/ul>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><b>An\u00fancios no Facebook Marketplace<\/b><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15257 size-full\" src=\"https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/06\/Facebook-Marketplace-Ads.png\" alt=\"An\u00fancios no Facebook Marketplace\" width=\"730\" height=\"464\" srcset=\"https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/06\/Facebook-Marketplace-Ads.png 730w, https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/06\/Facebook-Marketplace-Ads-300x191.png 300w, https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/06\/Facebook-Marketplace-Ads-150x95.png 150w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">O Facebook Marketplace \u00e9 onde as pessoas podem comprar e vender coisas, assim como o eBay ou o Craigslist. Ele tem a vantagem de ter acesso \u00e0 enorme base de usu\u00e1rios do Facebook.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Como o Facebook Marketplace tem tudo a ver com venda, \u00e9 essencial distinguir esses an\u00fancios aqui de outras listagens do Marketplace. Listar seu produto para vender no Facebook Marketplace n\u00e3o \u00e9 considerado um an\u00fancio. Se voc\u00ea anuncia no Marketplace, est\u00e1 anunciando da mesma maneira que faria em qualquer outro lugar no Facebook.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Embora um an\u00fancio no Facebook Marketplace seja essencialmente o mesmo que qualquer outro an\u00fancio no Facebook, h\u00e1 uma diferen\u00e7a significativa para o anunciante. As pessoas acessam o Facebook Marketplace com a inten\u00e7\u00e3o de comprar e, portanto, \u00e9 mais prov\u00e1vel que tomem conhecimento do seu an\u00fancio do que em qualquer outro lugar do Facebook.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No entanto, voc\u00ea precisa pensar em inten\u00e7\u00e3o. A maioria das pessoas vai ao Facebook Marketplace para comprar algo localmente. Embora um an\u00fancio seja tecnicamente separado do mercado (e, portanto, possa ser para qualquer coisa), \u00e9 mais prov\u00e1vel que voc\u00ea seja bem-sucedido se estiver vendendo algum bem ou servi\u00e7o local.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Os tamanhos e especifica\u00e7\u00f5es formais para an\u00fancios do Marketplace s\u00e3o:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tamanho m\u00ednimo da imagem: 600x600<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tamanho de imagem recomendado: 1200x628<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Propor\u00e7\u00e3o da imagem: 9:16 a 16:9 (nenhum link envolvido), 1,9:1 a 1:1 (se houver um link)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Imagens com no m\u00e1ximo 20% de texto<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tipos de arquivo de imagem: .jpg ou .png<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Texto: 125 caracteres (se n\u00e3o houver link)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">T\u00edtulo: 25 caracteres (se houver mais, eles ir\u00e3o aparecer distorcidos)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Descri\u00e7\u00e3o do link: 30 caracteres<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Os tamanhos e especifica\u00e7\u00f5es formais para an\u00fancios em v\u00eddeo do Marketplace s\u00e3o:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00c9 recomendado enviar o v\u00eddeo com a maior resolu\u00e7\u00e3o poss\u00edvel<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A propor\u00e7\u00e3o recomendada \u00e9 entre 9:16 e 16:9<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">V\u00e1rios formatos de v\u00eddeo s\u00e3o aceit\u00e1veis, mas os recomendados s\u00e3o .MP4 ou .MOV<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tamanho m\u00e1ximo do arquivo de v\u00eddeo: 4GB<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dura\u00e7\u00e3o m\u00e1xima do v\u00eddeo: 240 minutos<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Imagem em miniatura do v\u00eddeo com no m\u00e1ximo 20% de texto<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Texto: 125 caracteres (se n\u00e3o houver link)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">T\u00edtulo: 25 caracteres (se houver mais, eles ir\u00e3o aparecer distorcidos)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Descri\u00e7\u00e3o do link: 30 caracteres<\/span><\/li>\n<\/ul>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><b>An\u00fancios de artigos instant\u00e2neos do Facebook<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Uma oportunidade relativamente nova no Facebook, agora aberta a todos os editores, \u00e9 criar artigos instant\u00e2neos. O Artigos Instant\u00e2neos \u00e9 uma ferramenta projetada para os editores de m\u00eddia distribu\u00edrem artigos interativos e r\u00e1pidos para seus leitores no aplicativo m\u00f3vel do Facebook e no Messenger. Os artigos instant\u00e2neos podem carregar at\u00e9 dez vezes mais r\u00e1pido que os artigos da web para celular padr\u00e3o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Os anunciantes no Facebook podem escolher o Artigos Instant\u00e2neos para campanhas novas ou existentes ou os editores podem incluir suas pr\u00f3prias campanhas de venda diretas.\u00a0 Os an\u00fancios podem consistir em imagens est\u00e1ticas ou v\u00eddeos (que s\u00e3o carregados mais rapidamente do que o normal devido ao formato).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Os tamanhos e especifica\u00e7\u00f5es formais para imagens de artigos instant\u00e2neos do Facebook s\u00e3o:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tamanho m\u00ednimo da imagem: 600x600<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tamanho de imagem recomendado: 1200x628<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Propor\u00e7\u00e3o da imagem: 9:16 a 16:9 (nenhum link envolvido), 1,9:1 a 1:1 (se houver um link)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Imagens com no m\u00e1ximo 20% de texto<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tipos de arquivo de imagem: .jpg ou .png<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">T\u00edtulo: 25 caracteres (se houver mais, eles ir\u00e3o aparecer distorcidos)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Descri\u00e7\u00e3o do link: 30 caracteres<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Os tamanhos e especifica\u00e7\u00f5es formais para v\u00eddeos de artigos instant\u00e2neos do Facebook s\u00e3o:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00c9 recomendado enviar o v\u00eddeo com a maior resolu\u00e7\u00e3o poss\u00edvel<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A propor\u00e7\u00e3o recomendada \u00e9 entre 9:16 e 16:9<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">V\u00e1rios formatos de v\u00eddeo s\u00e3o aceit\u00e1veis, mas os recomendados s\u00e3o .MP4 ou .MOV<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tamanho m\u00e1ximo do arquivo de v\u00eddeo: 4GB<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dura\u00e7\u00e3o m\u00e1xima do v\u00eddeo: 240 minutos<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Imagem em miniatura do v\u00eddeo com no m\u00e1ximo 20% de texto<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">T\u00edtulo: 25 caracteres (se houver mais, eles ir\u00e3o aparecer distorcidos)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Descri\u00e7\u00e3o do link: 30 caracteres<\/span><\/li>\n<\/ul>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><b>An\u00fancios nos stories do Facebook<\/b><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15258 size-large\" src=\"https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/06\/Facebook-Stories-Ads-e1537981406200-1024x683.png\" alt=\"An\u00fancios nos stories do Facebook\" width=\"810\" height=\"540\" srcset=\"https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/06\/Facebook-Stories-Ads-e1537981406200-1024x683.png 1024w, https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/06\/Facebook-Stories-Ads-e1537981406200-300x200.png 300w, https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/06\/Facebook-Stories-Ads-e1537981406200-768x512.png 768w, https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/06\/Facebook-Stories-Ads-e1537981406200-1536x1025.png 1536w, https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/06\/Facebook-Stories-Ads-e1537981406200-810x540.png 810w, https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/06\/Facebook-Stories-Ads-e1537981406200-1140x761.png 1140w, https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/06\/Facebook-Stories-Ads-e1537981406200-150x100.png 150w, https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/06\/Facebook-Stories-Ads-e1537981406200.png 1200w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">O Snapchat iniciou a tend\u00eancia das pessoas enviarem para a plataforma v\u00eddeos e imagens que desaparecem depois de 24 horas.\u00a0 O Instagram encontrou grande sucesso com sua pr\u00f3pria vers\u00e3o, o Instagram Stories. Agora, o Facebook Stories tamb\u00e9m \u00e9 muito popular.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Voc\u00ea pode criar an\u00fancios verticais em tela cheia que aparecem entre stories.\u00a0 As imagens dos stories ficam vis\u00edveis por 5 segundos, a menos que o usu\u00e1rio deslize para fora do story, enquanto os v\u00eddeos duram at\u00e9 15 segundos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O Facebook Stories pode usar uma mistura de imagens est\u00e1ticas e v\u00eddeos curtos e esses an\u00fancios podem fazer o mesmo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lembre-se de deixar cerca de 250 pixels na parte superior e inferior de cada slide, pois \u00e9 onde estar\u00e3o a imagem de perfil e o \"call to action\".<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Os tamanhos e especifica\u00e7\u00f5es formais para as imagens dos stories s\u00e3o:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tamanho de imagem recomendado: 1080 x 1920 (mas mantenha seu texto em 1080x1420)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Propor\u00e7\u00e3o da imagem: 1,91 a 9:16<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Imagens com no m\u00e1ximo 20% de texto<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tipos de arquivo de imagem: .jpg ou .png<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Os tamanhos e especifica\u00e7\u00f5es formais para os v\u00eddeos dos stories s\u00e3o:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00c9 recomendado enviar o v\u00eddeo com a maior resolu\u00e7\u00e3o poss\u00edvel<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A propor\u00e7\u00e3o recomendada \u00e9 entre 1,91 e 9:16<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Deixe 250 pixels na parte superior e inferior livres de texto e logotipos<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">V\u00e1rios formatos de v\u00eddeo s\u00e3o aceit\u00e1veis, mas os recomendados s\u00e3o .MP4 ou .MOV<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tamanho m\u00e1ximo do arquivo de v\u00eddeo: 4GB<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dura\u00e7\u00e3o m\u00e1xima do v\u00eddeo: 15 segundos<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Imagem em miniatura do v\u00eddeo com no m\u00e1ximo 20% de texto<\/span><\/li>\n<\/ul>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><b>An\u00fancios de cole\u00e7\u00e3o no Facebook<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Os an\u00fancios da cole\u00e7\u00e3o do Facebook facilitam a navega\u00e7\u00e3o de um cat\u00e1logo de produtos no celular. Cada an\u00fancio da cole\u00e7\u00e3o do Facebook apresenta um v\u00eddeo ou imagem principal, al\u00e9m de quatro imagens menores em um layout semelhante a uma grade.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Quando voc\u00ea clica em um an\u00fancio de cole\u00e7\u00e3o, voc\u00ea \u00e9 levado a uma experi\u00eancia visual de p\u00f3s-clique de carregamento r\u00e1pido, com tecnologia Instant Experience, sem sair do Facebook.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O Facebook tem uma variedade de modelos que voc\u00ea pode usar, dependendo dos objetivos do seu an\u00fancio. Os objetivos incluem:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Instant Storefront<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Instant Lookbook<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Instant Customer Acquisition<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Instant Storytelling<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Os tamanhos e especifica\u00e7\u00f5es formais para as imagens das cole\u00e7\u00f5es s\u00e3o:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tamanho m\u00ednimo da imagem: 600x600<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Propor\u00e7\u00e3o da imagem: 1:1 para quadrado, 9:16 para paisagem<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tamanho m\u00e1ximo do arquivo de imagem: 300MB<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Imagens com no m\u00e1ximo 20% de texto<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tipos de arquivo de imagem: .jpg ou .png<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Texto: 90 caracteres<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">T\u00edtulo: 25 caracteres (se houver mais, eles ir\u00e3o aparecer distorcidos)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Os tamanhos e especifica\u00e7\u00f5es formais para os an\u00fancios em v\u00eddeo das cole\u00e7\u00f5es s\u00e3o:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Resolu\u00e7\u00e3o m\u00ednima recomendada: 1200x628<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">V\u00e1rios formatos de v\u00eddeo s\u00e3o aceit\u00e1veis, mas os recomendados s\u00e3o .MP4 ou .MOV<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tamanho m\u00e1ximo do arquivo de v\u00eddeo: 4GB<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dura\u00e7\u00e3o recomendada do v\u00eddeo: menos de 2 minutos<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dura\u00e7\u00e3o m\u00e1xima do v\u00eddeo: 120 minutos<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Imagem em miniatura do v\u00eddeo com no m\u00e1ximo 20% de texto<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Texto: 90 caracteres<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">T\u00edtulo: 25 caracteres (se houver mais, eles ir\u00e3o aparecer distorcidos)<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>O Facebook tem provavelmente o sistema de publicidade mais sofisticado de todas as redes sociais. E isso faz\u2026<\/p>\n","protected":false},"author":51,"featured_media":139498,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"limit_modified_date":"","last_modified_date":"","footnotes":""},"categories":[172],"tags":[],"category":[7433],"target_audience":[7319,7318,7760,7422,7320],"language":[7802],"listicle_type":[],"industry":[],"features":[],"services":[7347,7331,7354],"class_list":["post-24297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencermarketing-pt","ai_category-social-media-marketing","ai_target_audience-agencies","ai_target_audience-brands","ai_target_audience-entrepreneurs","ai_target_audience-marketers","ai_target_audience-small-businesses","ai_language-portuguese","ai_services-advertising","ai_services-creative","ai_services-social-media-marketing","ai_networks-facebook"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.3 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