{"id":47139,"date":"2020-07-05T15:57:24","date_gmt":"2020-07-05T15:57:24","guid":{"rendered":"https:\/\/influencermarketinghub.com\/?p=47139"},"modified":"2024-06-24T11:07:31","modified_gmt":"2024-06-24T11:07:31","slug":"casos-practicos-de-marketing-de-influencers-en-tiktok","status":"publish","type":"post","link":"https:\/\/influencermarketinghub.com\/es\/casos-practicos-de-marketing-de-influencers-en-tiktok\/","title":{"rendered":"Insp\u00edrate con estos 11 Casos Pr\u00e1cticos de Marketing de Influencers en TikTok"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Recientemente examinamos <\/span><a href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-tiktok-examples\/\"><span style=\"font-weight: 400;\">12 Ejemplos de Marketing de Influencers en TikTok<\/span><\/a><span style=\"font-weight: 400;\">. Sin embargo, durante el \u00faltimo a\u00f1o TikTok ha ganado popularidad en el marketing de influencers, por lo que esta publicaci\u00f3n presenta otros 11 casos pr\u00e1cticos de marketing de influencers en TikTok.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sin duda, el factor m\u00e1s importante del \u00e9xito de TikTok en los \u00faltimos tiempos fue la rapidez de su ascenso. En 2019 fue la cuarta aplicaci\u00f3n gratuita de iPhone de m\u00e1s r\u00e1pido crecimiento. Cuando tambi\u00e9n lo incluyes dentro de las apps de Android, TikTok termina siendo la segunda app m\u00e1s descargada en el mundo durante el a\u00f1o 2019. Actualmente cuenta con 800 millones de usuarios activos en todo el mundo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sin embargo, muchas gente m\u00e1s grande y m\u00e1s tradicionales nunca oyeron hablar acerca de TikTok. Y muchos lo ignoran consider\u00e1ndolo como una cosa de ni\u00f1os. Pero, con los n\u00fameros de usuarios actuales, esa es una actitud peligrosa, especialmente si eres es una marca que vende a un mercado juvenil.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Afortunadamente, ahora muchas marcas reconocen la importancia de TikTok para la vida diaria de la Generaci\u00f3n Z. Han descubierto que trabajando con algunos de los mejores influencers de TikTok pueden alcanzar a una audiencia enorme. Aqu\u00ed tienes 11 de las marcas que han realizado con \u00e9xito campa\u00f1as de marketing de influencers en TikTok.<\/span><\/p>\n<div class=\"imh_related_posts\"><b>Related Content:<\/b><ul><li><a href=\"https:\/\/influencermarketinghub.com\/es\/hashtags-de-tendencia-en-tiktok\/\"><span>200 Hashtags de Tendencia en TikTok para Ganar M\u00e1s Me Gusta y Seg...<\/span><\/a><\/li><li><a href=\"https:\/\/influencermarketinghub.com\/es\/calculadora-de-dinero-en-tiktok\/\"><span>Calculadora de Dinero en TikTok [Engagement de Influencers &#038; ...<\/span><\/a><\/li><\/ul><\/div>\n<h3><b>Casos Pr\u00e1cticos de Marketing de Influencers en TikTok:<\/b><\/h3>\n[---ATOC---]\n[---TAG:h2---]\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><strong>1. Walmart<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Incluso el minorista de ladrillos y morteros m\u00e1s grande del mundo se est\u00e1 metiendo en el marketing de influencers en TikTok. Walmart trabaj\u00f3 con influencers de TikTok para una campa\u00f1a tem\u00e1tica del Black Friday, utilizando el hashtag #DealDropDance.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Walmart trabaj\u00f3 con seis influencers (Montanatucker, dreaknowsbest, bdash_2, kidrl, kingcamo_1, y OurFire) para alentar a sus seguidores a publicar v\u00eddeos en la tienda mostrando c\u00f3mo los hacen bailar las ofertas del Black Friday.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Estos v\u00eddeos fueron muy efectivos. Solo las publicaciones de los seis influencers alcanzaron m\u00e1s de 17 millones de seguidores. La campa\u00f1a gener\u00f3 que tanto influencers como personas comunes se filmen en los pasillos de Walmart, con la esperanza de ganar una tarjeta de regalo de $100.<\/span><\/p>\n<blockquote class=\"tiktok-embed\" style=\"max-width: 605px; min-width: 325px;\" cite=\"https:\/\/www.tiktok.com\/@brandon_the_entertainer\/video\/6761214640459386117\" data-video-id=\"6761214640459386117\">\n<section><a title=\"@brandon_the_entertainer\" href=\"https:\/\/www.tiktok.com\/@brandon_the_entertainer\" target=\"_blank\" rel=\"noopener noreferrer\">@brandon_the_entertainer<\/a><a title=\"dealdropdance\" href=\"https:\/\/www.tiktok.com\/tag\/dealdropdance\" target=\"_blank\" rel=\"noopener noreferrer\">##DealDropDance<\/a><a title=\"\u266c Water Me - Lizzo\" href=\"https:\/\/www.tiktok.com\/music\/Water-Me-6758230337492353030\" target=\"_blank\" rel=\"noopener noreferrer\">\u266c Water Me - Lizzo<\/a><\/section>\n<\/blockquote>\n<p><script async=\"\" src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">Walmart tambi\u00e9n realiz\u00f3 otras campa\u00f1as influencers en TikTok. La campa\u00f1a\u00a0 #SavingsShuffle, lanzada con anterioridad, tambi\u00e9n se centr\u00f3 en usuarios bailando en la app y etiquetando a Walmart.<\/span><\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><strong>2. EA Sports<\/strong><\/h2>\n<div id=\"attachment_37873\" style=\"width: 801px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2020\/04\/Best-EA-Sports-Video-Games-Right-Now.jpg\"><img decoding=\"async\" aria-describedby=\"caption-attachment-37873\" class=\" wp-image-37873\" src=\"https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2020\/04\/Best-EA-Sports-Video-Games-Right-Now-1024x640.jpg\" alt=\"\" width=\"791\" height=\"494\" srcset=\"https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2020\/04\/Best-EA-Sports-Video-Games-Right-Now-1024x640.jpg 1024w, https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2020\/04\/Best-EA-Sports-Video-Games-Right-Now-300x188.jpg 300w, https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2020\/04\/Best-EA-Sports-Video-Games-Right-Now-768x480.jpg 768w, https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2020\/04\/Best-EA-Sports-Video-Games-Right-Now-320x200.jpg 320w, https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2020\/04\/Best-EA-Sports-Video-Games-Right-Now-810x506.jpg 810w, https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2020\/04\/Best-EA-Sports-Video-Games-Right-Now-1140x713.jpg 1140w, https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2020\/04\/Best-EA-Sports-Video-Games-Right-Now.jpg 1200w\" sizes=\"(max-width: 791px) 100vw, 791px\" \/><\/a><p id=\"caption-attachment-37873\" class=\"wp-caption-text\"><em>Image via <a href=\"https:\/\/sportytell.com\/esports\/top-10-best-ea-sports-video-games-right-now\/\">sportytell.com<\/a><\/em><\/p><\/div>\n<p><span style=\"font-weight: 400;\">A pesar de que las empresas de videojuegos tienden a centrar su marketing de influencers en Twitch y YouTube, tambi\u00e9n lanzan campa\u00f1as en TikTok, reconociendo a su audiencia joven y experta en tecnolog\u00eda. EA reconoce que TikTok tiene una considerable subcultura de videojuegos. Por ejemplo, el hashtag #fortnite ha alcanzado las 29,5 mil millones de vistas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Como resultado, EA Sports ha utilizado a los influencers de Tiktok para promover varios de sus juegos. Apex Legends es un juego de estilo similar al Fortnite. A pesar de no ser tan popular como su conocido competidor, #apexlegends ha tenido 546,6 millones de vistas. EA Sports contrat\u00f3 al influencer Brent Rivera quien realiz\u00f3 un v\u00eddeo de comedia en el cual se lo ve jugando el juego. Esto le dio m\u00e1s de 900.000 Me Gusta.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Otro influencer de TikTok, Gil Croes, comparti\u00f3 un divertido v\u00eddeo en el que se lo ve jugando a Plantas vs. Zombies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La jugadora de f\u00fatbol de estilo libre, Indie Cowie, promocion\u00f3 el FIFA 20. Ella realiz\u00f3 un v\u00eddeo de estilo libre en p\u00fablico promocionando el juego.<\/span><\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><strong>3. <b>Educational Insights \/ Playfoam Pluffle<\/b><\/strong><\/h2>\n<div id=\"attachment_37872\" style=\"width: 820px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2020\/04\/Influencer-Marketing-Agency-The-Influencer-Marke.jpg\"><img decoding=\"async\" aria-describedby=\"caption-attachment-37872\" class=\"size-large wp-image-37872\" src=\"https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2020\/04\/Influencer-Marketing-Agency-The-Influencer-Marke-1024x409.jpg\" alt=\"\" width=\"810\" height=\"324\" srcset=\"https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2020\/04\/Influencer-Marketing-Agency-The-Influencer-Marke-1024x409.jpg 1024w, https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2020\/04\/Influencer-Marketing-Agency-The-Influencer-Marke-300x120.jpg 300w, https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2020\/04\/Influencer-Marketing-Agency-The-Influencer-Marke-768x306.jpg 768w, https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2020\/04\/Influencer-Marketing-Agency-The-Influencer-Marke-1536x613.jpg 1536w, https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2020\/04\/Influencer-Marketing-Agency-The-Influencer-Marke-810x323.jpg 810w, https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2020\/04\/Influencer-Marketing-Agency-The-Influencer-Marke-1140x455.jpg 1140w, https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2020\/04\/Influencer-Marketing-Agency-The-Influencer-Marke.jpg 1865w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/a><p id=\"caption-attachment-37872\" class=\"wp-caption-text\"><em>Image via theinfluencermarketingfactory.com<\/em><\/p><\/div>\n<p><span style=\"font-weight: 400;\">Educational Insights realiz\u00f3 una campa\u00f1a influencer en TikTok promocionando su producto, el Playfoam Pluffle. Junto con la agencia influencer, <\/span><a href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-agencies\/the-influencer-marketing-factory\/\"><span style=\"font-weight: 400;\">The Influencer Marketing Factory<\/span><\/a><span style=\"font-weight: 400;\">, la empresa identific\u00f3 diez influencers relevantes en TikTok con un alcance acumulado de 14.800.000 de seguidores.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los influencers realizaron y compartieron v\u00eddeos durante cuatro semanas, obteniendo como resultado que se compartan 2.000 veces y que obtengan 2.500.000 vistas de v\u00eddeo, 470.900 Me Gusta y 1.500 comentarios.<\/span><\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><strong>4. F\u2019real<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">F\u2019real trabaj\u00f3 con la cuenta influencer HaueterFamily, dirigida por Kara\u00a0 Haueter, quien usualmente hace v\u00eddeos divertidos con su familia sobre su vida diaria. Este fue un v\u00eddeo t\u00edpico de HaueterFamily, donde promocionan humor\u00edsticamente un batido de F'real.<\/span><\/p>\n<blockquote class=\"tiktok-embed\" style=\"max-width: 605px; min-width: 325px;\" cite=\"https:\/\/www.tiktok.com\/@haueterfamily\/video\/6749153977746607365\" data-video-id=\"6749153977746607365\">\n<section><a title=\"@haueterfamily\" href=\"https:\/\/www.tiktok.com\/@haueterfamily\" target=\"_blank\" rel=\"noopener noreferrer\">@haueterfamily<\/a><a title=\"sponsored\" href=\"https:\/\/www.tiktok.com\/tag\/sponsored\" target=\"_blank\" rel=\"noopener noreferrer\">##sponsored<\/a> You don\u2019t want to mess with Jayden when he gets hangry @therealfreal <a title=\"ad\" href=\"https:\/\/www.tiktok.com\/tag\/ad\" target=\"_blank\" rel=\"noopener noreferrer\">##ad<\/a> <a title=\"freal\" href=\"https:\/\/www.tiktok.com\/tag\/freal\" target=\"_blank\" rel=\"noopener noreferrer\">##freal<\/a><a title=\"\u266c original sound - haueterfamily\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-6749149528852597509\" target=\"_blank\" rel=\"noopener noreferrer\">\u266c original sound - haueterfamily<\/a><\/section>\n<\/blockquote>\n<p><script async=\"\" src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">F'real Foods vende batidos en las estaciones de gasolina y tiendas de EE.UU. y Canad\u00e1.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El v\u00eddeo de la familia Haueter no hace ninguna referencia a los beneficios del producto de F\u2019real, pero utilizan el producto de tal manera que quedar\u00e1 en la mente de la audiencia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a tambi\u00e9n ayud\u00f3 a hacer crecer la cuenta oficial de F\u2019real en TikTok. Ahora la empresa tiene 524,7K seguidores y 9,7M Me Gusta.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los v\u00eddeos de F\u2019real generaron millones de vistas y Me Gusta, y obtuvieron m\u00e1s de 120 millones de impresiones de usuarios de TikTok que se filmaron haciendo los batidos y usando los hashtags #freal y #frealmilkshake<\/span>.<\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><strong>5. Ralph Lauren<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Ralph Lauren negoci\u00f3 con la influencer Diana Silver la creaci\u00f3n de v\u00eddeos de TikTok para generar engagement. La marca de moda eligi\u00f3 enlazar esta campa\u00f1a con el Campeonato Abierto de Tenis de EE.UU. Ese evento utiliza el extremadamente popular\u00a0 hashtag, #USOpen, que actualmente cuenta con casi 8 millones de vistas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gracias a esto, Ralph Loren obtuvo acceso a dos audiencias, los seguidores de Diana Silver y las personas que buscaban el hashtag #USOpen. Ralph Loren uni\u00f3 estas dos audiencias usando el hashtag personalizado #WinningRL. Enlazaron este hashtag con el siguiente reto: \u201c\u00bfEst\u00e1s ganando en la vida real? ?Cu\u00e9ntanos de qu\u00e9 manera con #WinningRL y elegiremos a 3 campeones.\u201d<\/span><\/p>\n<blockquote class=\"tiktok-embed\" style=\"max-width: 605px; min-width: 325px;\" cite=\"https:\/\/www.tiktok.com\/@ralphlauren\/video\/6730444709325458693\" data-video-id=\"6730444709325458693\">\n<section><a title=\"@ralphlauren\" href=\"https:\/\/www.tiktok.com\/@ralphlauren\" target=\"_blank\" rel=\"noopener noreferrer\">@ralphlauren<\/a>Are you winning at real life? ? Tell us how with <a title=\"winningrl\" href=\"https:\/\/www.tiktok.com\/tag\/winningrl\" target=\"_blank\" rel=\"noopener noreferrer\">##WinningRL<\/a> and we\u2019ll pick 3 champs<a title=\"\u266c Clap - TikTok \u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\" href=\"https:\/\/www.tiktok.com\/music\/Clap-6574349277152152322\" target=\"_blank\" rel=\"noopener noreferrer\">\u266c Clap - TikTok \u30a2\u30b7\u30b9\u30bf\u30f3\u30c8<\/a><\/section>\n<\/blockquote>\n<p><script async=\"\" src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">Las tres primeras Diana Silvers recibieron cerca de 100.000 Me Gusta. Mientras que el hashtag personalizado logr\u00f3 600 millones de vistas. Esto demuestra que trabajar en equipo puede generar resultados magn\u00edficos.<\/span><\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><strong>6. Navneet<\/strong><\/h2>\n<div id=\"attachment_37875\" style=\"width: 820px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2020\/04\/maxresdefault-1.jpg\"><img decoding=\"async\" aria-describedby=\"caption-attachment-37875\" class=\"size-large wp-image-37875\" src=\"https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2020\/04\/maxresdefault-1-1024x576.jpg\" alt=\"\" width=\"810\" height=\"456\" srcset=\"https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2020\/04\/maxresdefault-1-1024x576.jpg 1024w, https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2020\/04\/maxresdefault-1-300x169.jpg 300w, https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2020\/04\/maxresdefault-1-768x432.jpg 768w, https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2020\/04\/maxresdefault-1-810x456.jpg 810w, https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2020\/04\/maxresdefault-1-1140x641.jpg 1140w, https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2020\/04\/maxresdefault-1.jpg 1280w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/a><p id=\"caption-attachment-37875\" class=\"wp-caption-text\"><em>Image via <a href=\"http:\/\/www.socialsamosa.com\/2020\/01\/case-study-navneet-3-4m-views-tiktok-campaign\/\">socialsamosa.com<\/a><\/em><\/p><\/div>\n<p><span style=\"font-weight: 400;\">Navneet Education Limited brinda materiales de estudio complementarios y otros productos educativos. Su l\u00ednea de productos incluye\u00a0 21 series MLQ que tienen como objetivo ayudar a los estudiantes con una revisi\u00f3n r\u00e1pida de \u00faltimo minuto.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Crearon el hashtag personalizado, #SmartTayari, con el deseo de crear conciencia sobre c\u00f3mo las series MLQ pueden ayudar a los estudiantes con el estudio. Navneet eligi\u00f3 trabajar con influencers de TikTok, que entend\u00edan el mensaje de la marca y estaban en sinton\u00eda con la tonalidad de la misma.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Navneet tambi\u00e9n cre\u00f3 dos v\u00eddeos en Hinglish y Marathi, los cuales fueron publicados en sus p\u00e1ginas oficiales de YouTube, Facebook e Instagram.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a consisti\u00f3 en series de contenido poco convencional, atractivo e inteligente que se difundieron durante todo un mes en los canales sociales de la marca, seguido por una campa\u00f1a influencer en TikTok. Navneet trabaj\u00f3 con ocho influencers para transmitir el mensaje de la campa\u00f1a. La parte de la campa\u00f1a en TikTok gener\u00f3 3,4 millones de vistas y 1.600 comentarios.<\/span><\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><strong>7. TROPICO<\/strong><\/h2>\n<div id=\"attachment_37878\" style=\"width: 820px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2020\/04\/TROPICO-Upfluence.png\"><img decoding=\"async\" aria-describedby=\"caption-attachment-37878\" class=\"size-large wp-image-37878\" src=\"https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2020\/04\/TROPICO-Upfluence-1024x517.png\" alt=\"\" width=\"810\" height=\"409\" srcset=\"https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2020\/04\/TROPICO-Upfluence-1024x517.png 1024w, https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2020\/04\/TROPICO-Upfluence-300x152.png 300w, https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2020\/04\/TROPICO-Upfluence-768x388.png 768w, https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2020\/04\/TROPICO-Upfluence-1536x776.png 1536w, https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2020\/04\/TROPICO-Upfluence-810x409.png 810w, https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2020\/04\/TROPICO-Upfluence-1140x576.png 1140w, https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2020\/04\/TROPICO-Upfluence.png 1591w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/a><p id=\"caption-attachment-37878\" class=\"wp-caption-text\"><em>Image via <a href=\"https:\/\/www.upfluence.com\/case-studies\/tropico-generating-439k-engagements-through-21-creator-collaborations\">upfluence.com<\/a><\/em><\/p><\/div>\n<p><span style=\"font-weight: 400;\">TROPICO es la marca de una bebida de zumo tropical. La empresa trabaj\u00f3 con Upfluence para crear una campa\u00f1a de marketing de influencers para promocionar la bebida en Instagram y TikTok. Su campa\u00f1a recibi\u00f3 el nombre \u201cTrue Colors\u201d y obtuvo como resultado 439.000 engagements mediante 21 colaboraciones con influencers y\u00a0 68 publicaciones.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El objetivo de TROPICO fue mejorar su visibilidad social en TikTok e Instagram. Buscaban alcanzar y convertir a las generaciones m\u00e1s j\u00f3venes para poder amplificar la nueva imagen y los nuevos valores de la marca. Su segunda meta fue hacer targeting de la audiencia joven de su pa\u00eds de origen, Francia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En cuanto a la parte de la campa\u00f1a en TikTok, los influencers realizaron y compartieron nueve v\u00eddeos a una comunidad de 1,8 millones de seguidores. Esto result\u00f3 en 61.000 Me Gusta y 267.000 vistas. Se propusieron seleccionar influencers j\u00f3venes que compartieran un conjunto diverso de estilos, personalidades y or\u00edgenes.<\/span><\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><strong>8. Target \/ Vera Bradly<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Target trabaj\u00f3 con una influencer de TikTok, (quien tiene 2,9 millones de seguidores en TikTok), en una campa\u00f1a cuya tem\u00e1tica era la vuelta al colegio. Ella subi\u00f3 un v\u00eddeo en donde se la ve visitando Target, comprando productos de cuidado personal de Vera Bradley y us\u00e1ndolos en casa mientras se preparaba para el nuevo a\u00f1o escolar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El objetivo del v\u00eddeo fue crear conciencia de marca de la colecci\u00f3n de productos de cuidado personal\u00a0 X Venues de Target y Vera Bradley.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Victoria Bachlet es mayormente popular entre las mujeres\u00a0 adolescentes y las j\u00f3venes adultas, lo que la convierte en la influencer ideal para esta campa\u00f1a. Aunque Victoria claramente etiquet\u00f3 el video como un anuncio, todav\u00eda se sent\u00eda como uno de sus v\u00eddeos habituales, haciendo que se parezca m\u00e1s a un respaldo de marca que a un anuncio nativo.<\/span><\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><strong>9. Blinger \/ Wicked Cool Toys<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Blinger trabaj\u00f3 con la influencer de TikTok, Jasmine Gonzalez, en una campa\u00f1a reciente para su kit de juguetes Wicked Cool Toys.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En el v\u00eddeo, Gonz\u00e1lez toma los zapatos de su hermano, los decora con su kit Wicked Cool Toys de Blinger, luego se los devuelve a su feliz y emocionado hermano. El v\u00eddeo muestra un antes y un despu\u00e9s de los zapatos, y luego se centra el alegr\u00eda pura que su hermanito muestra cuando recibe sus zapatos decorados.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Como muchas de estas campa\u00f1as influencers, el v\u00eddeo de TikTok es m\u00e1s humor\u00edstico que de venta agresiva. Adem\u00e1s muestra c\u00f3mo las personas pueden disfrutar de sus zapatos decorados con el kit.<\/span><\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><strong>10. Doritos<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Doritos, propiedad de PepsiCo, ha hecho marketing con el Super Bowl durante hace casi una d\u00e9cada. Por supuesto, mucho de eso ha sido marketing tradicional en la TV. Sin embargo, decidieron utilizar influencers de TikTok y YouTube para su campa\u00f1a del 2020.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of their 60-second ads featured Grammy winner and Oscar-nominated western actor, Sam Elliott, in a comedic dance battle over Cool Ranch tortilla chips and featured Lil Nas X\u2019s \u201cOld Town Road\u201d song. The actor and the rapper \u201cdueled\u201d with killer dance moves, with the rapper winning the battle for the bag of chips.<\/span><\/p>\n<blockquote class=\"tiktok-embed\" style=\"max-width: 605px; min-width: 325px;\" cite=\"https:\/\/www.tiktok.com\/@kaileymaurer\/video\/6788982292942474501\" data-video-id=\"6788982292942474501\">\n<section><a title=\"@kaileymaurer\" href=\"https:\/\/www.tiktok.com\/@kaileymaurer\" target=\"_blank\" rel=\"noopener noreferrer\">@kaileymaurer<\/a>Feeling the western vibe with my <a title=\"CoolRanchDance\" href=\"https:\/\/www.tiktok.com\/tag\/CoolRanchDance\" target=\"_blank\" rel=\"noopener noreferrer\">##CoolRanchDance<\/a> ? So fun! Make a duet and show me your awesome dance moves! <a title=\"ad\" href=\"https:\/\/www.tiktok.com\/tag\/ad\" target=\"_blank\" rel=\"noopener noreferrer\">##ad<\/a><a title=\"\u266c Old Town Road - Lil Nas X\" href=\"https:\/\/www.tiktok.com\/music\/Old-Town-Road-6787535806295705601\" target=\"_blank\" rel=\"noopener noreferrer\">\u266c Old Town Road - Lil Nas X<\/a><\/section>\n<\/blockquote>\n<p><script async=\"\" src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">Uno de sus anuncios de 60 segundos muestra al actor cowboy Sam Elliott, ganador de Grammy y nominado al Oscar, y a Lil Nas X con la canci\u00f3n \"Old Town Road\", en una batalla de baile c\u00f3mico sobre chips de tortilla Cool Ranch. El actor y el rapero \"se baten a duelo\" con movimientos de baile asesinos, y finalmente el rapero gana la batalla por la bolsa de papas fritas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El v\u00eddeo se volvi\u00f3 viral en la p\u00e1gina de YouTube de Doritos, con m\u00e1s de 16 millones de vistas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sin embargo, Doritos decidi\u00f3 expandir la campa\u00f1a, con un anuncio alentando a los espectadores a mostrar que tienen los movimientos de baile para llegar al Cool Ranch con el hashtag #CoolRanchDance. Esto instal\u00f3 un dedicado reto de TikTok. Adem\u00e1s colaboraron con nueve influencers quienes realizaron publicaciones patrocinadas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Casi 3.000 usuarios han creado v\u00eddeos de baile en TikTok usando el clip de sonido del reto oficial.<\/span><\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><strong>11. MPL<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">MPL o Mobile Premier League es una aplicaci\u00f3n de videojuegos popular en India. Ellos trabajaron con Virat Kohli como embajador de su marca. MPL tiene partidas por dinero de todos los tipos, por ej, criquet de fantas\u00eda, Rummy por dinero, p\u00f3ker, juego de arcade fruit chop, f\u00fatbol de fantas\u00eda y baloncesto de fantas\u00eda, entre otros.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Recientemente comenzaron a trabajar con varios influencers de TikTok indios para promover su app de criquet para el pr\u00f3ximo IPL. Luego de la pandemia del Coronavirus, vieron que el marketing de influencers es el camino a seguir.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recientemente examinamos 12 Ejemplos de Marketing de Influencers en TikTok. Sin embargo, durante el \u00faltimo a\u00f1o TikTok ha\u2026<\/p>\n","protected":false},"author":51,"featured_media":86753,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"limit_modified_date":"","last_modified_date":"","footnotes":""},"categories":[163],"tags":[],"category":[7317],"target_audience":[7319,7318,7382,7338],"language":[7799],"listicle_type":[],"industry":[7598,7459,7340,7346,7440],"features":[],"services":[7347,7343,7342,7353,7354],"class_list":["post-47139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencermarketing-es","ai_category-influencer-marketing","ai_target_audience-agencies","ai_target_audience-brands","ai_target_audience-ceos-founders","ai_target_audience-gen-z","ai_language-spanish","ai_industry-beverage","ai_industry-education","ai_industry-food","ai_industry-gaming","ai_industry-retail","ai_services-advertising","ai_services-branding-core-brand-visual-identity","ai_services-content","ai_services-influencer-marketing","ai_services-social-media-marketing","ai_networks-facebook","ai_networks-instagram","ai_networks-tiktok","ai_networks-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.3 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Insp\u00edrate con estos 11 Casos Pr\u00e1cticos de Marketing de Influencers en TikTok<\/title>\n<meta name=\"description\" content=\"Actualmente muchas marcas reconocen la importancia de TikTok para la vida diaria de la Generaci\u00f3n Z. 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