{"id":49437,"date":"2020-07-29T14:12:14","date_gmt":"2020-07-29T14:12:14","guid":{"rendered":"https:\/\/influencermarketinghub.com\/?p=49437"},"modified":"2025-01-08T08:37:52","modified_gmt":"2025-01-08T08:37:52","slug":"ferramentas-de-gestao-de-reputacao","status":"publish","type":"post","link":"https:\/\/influencermarketinghub.com\/br\/ferramentas-de-gestao-de-reputacao\/","title":{"rendered":"14 principais ferramentas de gerenciamento de reputa\u00e7\u00e3o online para 2025"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Uma grande mudan\u00e7a que aconteceu desde a \"era pr\u00e9-internet\" \u00e9 a grande quantidade de informa\u00e7\u00f5es sobre voc\u00ea que \u00e9 acess\u00edvel publicamente hoje. Uma vez que algo entra na internet, geralmente ele fica l\u00e1 para sempre. Isso torna vital que voc\u00ea acompanhe sua reputa\u00e7\u00e3o online e fa\u00e7a o que puder para minimizar quaisquer declara\u00e7\u00f5es prejudiciais sobre voc\u00ea ou seu neg\u00f3cio. Existem algumas ferramentas de reputa\u00e7\u00e3o online que voc\u00ea pode usar para ajud\u00e1-lo a entender sua reputa\u00e7\u00e3o e, em seguida, melhor\u00e1-la, e minimizar os perigos de refer\u00eancias mais prejudiciais.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O gerenciamento de reputa\u00e7\u00e3o online \u00e9 o processo que voc\u00ea precisa passar quando voc\u00ea destaca itens positivos sobre voc\u00ea online e minimiza o sentimento negativo sobre voc\u00ea na internet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Em alguns casos, o gerenciamento de reputa\u00e7\u00e3o online pode ter um esfor\u00e7o consider\u00e1vel. Felizmente, h\u00e1 uma gama de ferramentas pagas e gratuitas que podem facilitar seus esfor\u00e7os.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As pr\u00e1ticas de gerenciamento de reputa\u00e7\u00e3o online s\u00e3o as mesmas se voc\u00ea est\u00e1 olhando para o seu pr\u00f3prio nome online ou se voc\u00ea est\u00e1 focando na reputa\u00e7\u00e3o do seu neg\u00f3cio. Como discutimos recentemente, <\/span><a href=\"https:\/\/influencermarketinghub.com\/what-is-personal-branding\/\"><span style=\"font-weight: 400;\">marca pessoal<\/span> <\/a><span style=\"font-weight: 400;\">\u00e9 t\u00e3o importante online quanto a marca corporativa. Potenciais empregadores procuram no Google nomes de candidatos a emprego para ver o que a internet pode dizer sobre eles. Voc\u00ea pode ter partes do seu passado que voc\u00ea prefere que desapare\u00e7am.\u00a0 At\u00e9 mesmo suas contas sociais podem ser um problema, especialmente se voc\u00ea as tratou de modo muito \"social\" em sua juventude.<\/span><\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<p><span>    <div class=\"post-badge\">\n        <div class=\"badge-box skip-lazy\">\n            <div class=\"badge-prefix\">Top<\/div>\n            <div class=\"badge-label\">ferramentas de gestao de reputacao<\/div>\n            <div class=\"badge-year\">2026<\/div>\n        <\/div>\n    <\/div>\n\n            <div>\n\n            <h2 class=\"article_with_clients\">1. <span id=\"title_id_12371\" ><a class=\"link\" href=\"https:\/\/influencermarketinghub.com\/brand24\/\" target=\"_blank\">Brand24<\/a><\/span><script>ni_get_link(165 , \"title_id_12371\", \"Brand24\")<\/script><\/h2>\n            <div id=\"client_ll_img_165\" onclick=\"document.querySelector('#title_id_12371 a').click();\"><img decoding=\"async\" fetchpriority=\"low\" class=\"aligncenter\" src=\"https:\/\/s.influencermarketinghub.com\/imaginary\/resize?width=800&type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2020\/06\/Get-instant-access-to-mentions-insights-across-s.png\"  width=\"800\" alt=\"Brand24\"\/><\/div>\n            <p><span>Com a\u00a0<\/span><span>Brand24<\/span><span>, voc\u00ea cria projetos. Cada projeto acompanha as men\u00e7\u00f5es sociais de uma empresa.\u00a0 Em n\u00edveis mais altos, voc\u00ea pode ter v\u00e1rios projetos, seguindo mais de uma marca ou at\u00e9 mesmo campanhas espec\u00edficas de uma marca.<\/span><\/p>\n<p><span>Voc\u00ea pode procurar coisas apenas digitando em uma lista de palavras-chave, ou especificando palavras-chave para incluir e outras para excluir, para ter certeza de que voc\u00ea n\u00e3o est\u00e1 puxando men\u00e7\u00f5es que n\u00e3o eram o que voc\u00ea estava procurando.<\/span><\/p>\n<p><span>A Brand24 n\u00e3o apenas encontra men\u00e7\u00f5es das m\u00eddias sociais. Ela tamb\u00e9m rastreia por toda a web, procurando todas as ocorr\u00eancias de palavras-chave n\u00e3o exclu\u00eddas. Ela coleta em tempo real todas as men\u00e7\u00f5es publicamente dispon\u00edveis de redes sociais, sites de not\u00edcias, v\u00eddeos, blogs, sites, f\u00f3runs de discuss\u00e3o, an\u00e1lises do Google e outras fontes.<\/span><\/p>\n<p><span>A Brand24 oferece v\u00e1rias maneiras de filtrar seus dados. Voc\u00ea pode detalhar qualquer dia, semana ou m\u00eas. Voc\u00ea pode filtrar por fonte e por outros crit\u00e9rios para ajudar a identificar quem s\u00e3o seus campe\u00f5es mais significativos (e mais influentes). Voc\u00ea pode at\u00e9 filtrar por sentimento para ver quem est\u00e1 falando mal de voc\u00ea. Al\u00e9m disso, voc\u00ea pode analisar facilmente os dados com um relat\u00f3rio compactado.<\/span><\/p>\n<p><span>A ferramenta de compara\u00e7\u00e3o da Brand24 permite comparar os resultados de todos os seus projetos lado a lado.<\/span><\/p>\n    <div id=\"company_rating_widget\" class=\"company_rating company_rating_v2\">\n        <div class=\"crv2_mob_description crv2_column full_width\">\n            <div class=\"cr_content\">\n                <div class=\"list_items icons\">\n                    <div class=\"list_item \">\n                        <div class=\"company_log\"><img decoding=\"async\" width=\"810\" height=\"424\" src=\"https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/03\/brand24.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" \/><\/div>\n                        <div class=\"company_name\">\n                            4.9 out of 5 stars\n                        <\/div>\n                    <\/div>\n                <\/div>\n                <div class=\"company_description\">One of the industry\u2019s leading social media monitoring tools goes beyond social to give brands a holistic view of their online presence and the conversations happening about them.\r\n<\/div>\n            <\/div>\n            <div class=\"crv2_nav\">\n                <div class=\"crv2_nav_item\">\n                    Ratings\n                <\/div>\n                <div class=\"crv2_nav_item\">\n                    Features & Pricing\n                <\/div>\n                <div class=\"crv2_nav_item\">\n                    Pros and Cons\n                <\/div>\n            <\/div>\n        <\/div>\n\n        <div class=\"inner_flexbox\">\n            <div class=\"crv2_column mob_tabs_item\">\n                <div class=\"cr_head\">\n                    <strong>Ratings<\/strong>\n                <\/div>\n                <div class=\"cr_content\">\n                    <div class=\"list_items ratings\">\n                                                        <div class=\"list_item\">\n                                    <div class=\"header_line\">\n                                        <div class=\"label\">\n                                            Features                                        <\/div>\n                                        <div class=\"value\">\n                                            5.0                                        <\/div>\n                                    <\/div>\n                                    <div class=\"rating_line\" data-value=\"100\">\n                                        <div class=\"fill_line\" style=\"width:100%;\"><\/div>\n                                    <\/div>\n                                <\/div>\n                                                        <div class=\"list_item\">\n                                    <div class=\"header_line\">\n                                        <div class=\"label\">\n                                            Ease of Use                                        <\/div>\n                                        <div class=\"value\">\n                                            4.8                                        <\/div>\n                                    <\/div>\n                                    <div class=\"rating_line\" data-value=\"95\">\n                                        <div class=\"fill_line\" style=\"width:95%;\"><\/div>\n                                    <\/div>\n                                <\/div>\n                                                        <div class=\"list_item\">\n                                    <div class=\"header_line\">\n                                        <div class=\"label\">\n                                            Support                                        <\/div>\n                                        <div class=\"value\">\n                                            5.0                                        <\/div>\n                                    <\/div>\n                                    <div class=\"rating_line\" data-value=\"100\">\n                                        <div class=\"fill_line\" style=\"width:100%;\"><\/div>\n                                    <\/div>\n                                <\/div>\n                                            <\/div>\n                <\/div>\n                <div class=\"cr_result -ratings\">\n                    <div class=\"text_flex_line\">\n                        <div class=\"text\">Overall Score<\/div>\n                        <div class=\"text_value\">4.9<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"crv2_column mob_tabs_item\">\n                <div class=\"cr_head\">\n                    <strong>Features & Pricing<\/strong>\n                <\/div>\n                <div class=\"cr_content\">\n                    <div class=\"list_items sircle\">\n                        <div class=\"list_item\"><div class=\"list_content\">Sentiment Analysis<\/div><\/div><div class=\"list_item\"><div class=\"list_content\">Presence Score<\/div><\/div><div class=\"list_item\"><div class=\"list_content\">Engagement Tracking<\/div><\/div><div class=\"list_item\"><div class=\"list_content\">Trending Hashtags<\/div><\/div><div class=\"list_item\"><div class=\"list_content\">Most-shareable Links<\/div><\/div><div class=\"list_item\"><div class=\"list_content\">Finding influencers<\/div><\/div><div class=\"list_item\"><div class=\"list_content\">Source and Topic Analysis<\/div><\/div><div class=\"list_item\"><div class=\"list_content\">Mentions Volume<\/div><\/div><div class=\"list_item\"><div class=\"list_content\">Reach Taracking<\/div><\/div><div class=\"list_item\"><div class=\"list_content\">AI Reports<\/div><\/div><div class=\"list_item\"><div class=\"list_content\">Most active sites\/profile<\/div><\/div><div class=\"list_item\"><div class=\"list_content\">Context of Discussion<\/div><\/div><div class=\"list_item\"><div class=\"list_content\">Advertising Value Equivalency<\/div><\/div><div class=\"list_item\"><div class=\"list_content\">Storm Alerts<\/div><\/div><div class=\"list_item\"><div class=\"list_content\">Push Notifications<\/div><\/div><div class=\"list_item\"><div class=\"list_content\">Discussion Leaders<\/div><\/div><div class=\"list_item\"><div class=\"list_content\">White-labelled reports<\/div><\/div>                    <\/div>\n                <\/div>\n                <div class=\"cr_result price_area\">\n                    <span>Price starting at:<\/span><span>$119<\/span>\n                <\/div>\n            <\/div>\n            <div class=\"crv2_column mob_tabs_item\">\n                <div class=\"cr_head\">\n                    <strong>Pros and Cons<\/strong>\n                <\/div>\n                <div class=\"cr_content\">\n                    <div class=\"list_items plus\">\n                                                        <div class=\"list_item \">\n                                    <div class=\"list_content\">\n                                        Social listening, but for the whole internet, ensures marketers never miss a mention anywhere                                    <\/div>\n                                <\/div>\n                                                        <div class=\"list_item \">\n                                    <div class=\"list_content\">\n                                        With its Emotion Analysis and real time alerts, can be an invaluable crisis communications tool                                    <\/div>\n                                <\/div>\n                                                        <div class=\"list_item \">\n                                    <div class=\"list_content\">\n                                        AI uses gathered insights to recommend real world action items marketers can execute                                    <\/div>\n                                <\/div>\n                                            <\/div>\n                    <div class=\"list_items minus\">\n                                                        <div class=\"list_item \">\n                                    <div class=\"list_content\">\n                                        There\u2019s a lot to unpack here, will take some time to get comfortable                                    <\/div>\n                                <\/div>\n                                            <\/div>\n                <\/div>\n                <div class=\"cr_result descript_color\"> Best for: Brands and Agencies of all sizes<\/div>\n            <\/div>\n            <div class=\"crv2_column full_width\">\n                <div class=\"cr_content\">\n                    <div class=\"list_items icons\">\n                        <div class=\"list_item \">\n                            <div class=\"company_log\">\n                                <img decoding=\"async\" width=\"810\" height=\"424\" src=\"https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/03\/brand24.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" \/>                            <\/div>\n                            <div class=\"company_name\">\n                                4.9 out of 5 stars\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                    <div class=\"company_description\">One of the industry\u2019s leading social media monitoring tools goes beyond social to give brands a holistic view of their online presence and the conversations happening about them.\r\n<\/div>\n                <\/div>\n                <div class=\"crc_contols\">\n                                            <span id=\"visit_website_b_165\" onclick=\"gtag('event', 'Brand24', {'event_category': 'NEW LISTICLE WIDGET'});document.querySelector('#title_id_12371 a').click();\">Visit Website<\/span>\n                                        <a id=\"visit_profile_b_165\" href=\"https:\/\/influencermarketinghub.com\/brand24\/\">View Profile<\/a>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n        <\/div>\n\n        <hr class=\"stag-divider stag-divider--dashed\" \/>\n\n            <div>\n\n            <h2 class=\"article_with_clients\">2. <span id=\"title_id_17201\" ><a class=\"link\" href=\"https:\/\/influencermarketinghub.com\/youscan\/\" target=\"_blank\">YouScan<\/a><\/span><script>ni_get_link(241 , \"title_id_17201\", \"YouScan\")<\/script><\/h2>\n            <div id=\"client_ll_img_241\" onclick=\"document.querySelector('#title_id_17201 a').click();\"><img decoding=\"async\" fetchpriority=\"low\" class=\"aligncenter\" src=\"https:\/\/s.influencermarketinghub.com\/imaginary\/resize?width=800&type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2020\/07\/YouScan-Social-Media-Listening-Google-Chrome-2-1.png\"  width=\"800\" alt=\"YouScan\"\/><\/div>\n            <p><span>Na sua forma mais b\u00e1sica, o<\/span><span>\u00a0<\/span><span>YouScan<\/span><span>\u00a0<\/span><span>\u00e9 uma ferramenta de monitoramento, capaz de escanear as m\u00eddias sociais e o resto da web em busca de men\u00e7\u00f5es \u00e0 marca e depois analis\u00e1-las para obter um impacto social mais amplo. Ele encontra bilh\u00f5es de pontos de dados que voc\u00ea pode filtrar, al\u00e9m de v\u00e1rias maneiras de analisar esses dados. Seu verdadeiro ponto positivo s\u00e3o os recursos de reconhecimento de imagem, que permitem aos usu\u00e1rios serem notavelmente espec\u00edficos em suas pesquisas visuais.<\/span><\/p>\n<p><span>Voc\u00ea come\u00e7a configurando pesquisas booleanas para encontrar os dados necess\u00e1rios. Depois que o YouScan identificar alguns dados que atendam aos seus crit\u00e9rios de pesquisa, voc\u00ea poder\u00e1 acessar uma p\u00e1gina que mostra todas as men\u00e7\u00f5es que a plataforma coletou que correspondem a esses crit\u00e9rios. Voc\u00ea pode filtrar os resultados de v\u00e1rias maneiras para obter o que \u00e9 relevante para sua pesquisa espec\u00edfica. Com o\u00a0<\/span><i><span>Visual Insights<\/span><\/i><span>, voc\u00ea pode ser realmente espec\u00edfico na pesquisa de todas as imagens exibidas &#8211; um mecanismo de IA incrivelmente preciso possibilita o reconhecimento de imagens.<\/span><\/p>\n<p><span>As ferramentas de an\u00e1lise incluem gr\u00e1ficos e tabelas interativos que descrevem todas as principais tend\u00eancias que acontecem com os t\u00f3picos de sua escolha. Voc\u00ea pode clicar em qualquer lugar nos gr\u00e1ficos para detalhar e ver as postagens por tr\u00e1s dos n\u00fameros.<\/span><\/p>\n    <div id=\"company_rating_widget\" class=\"company_rating company_rating_v2\">\n        <div class=\"crv2_mob_description crv2_column full_width\">\n            <div class=\"cr_content\">\n                <div class=\"list_items icons\">\n                    <div class=\"list_item \">\n                        <div class=\"company_log\"><img decoding=\"async\" width=\"768\" height=\"402\" src=\"https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/07\/image-4.png\" class=\"attachment-large size-large wp-post-image\" alt=\"YouScan\" srcset=\"https:\/\/s.influencermarketinghub.com\/imaginary\/resize?width=768&type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/07\/image-4.png 768w, https:\/\/s.influencermarketinghub.com\/imaginary\/resize?width=300&type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/07\/image-4-300x157.png 300w, https:\/\/s.influencermarketinghub.com\/imaginary\/resize?width=150&type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/07\/image-4-150x79.png 150w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n                        <div class=\"company_name\">\n                            4.8 out of 5 stars\n                        <\/div>\n                    <\/div>\n                <\/div>\n                <div class=\"company_description\">This social listening tool is harnesses the power of image recognition technology. Brands across the globe use YouScan to get data on customer conversations online and use this data as actionable insight. Features include sentiment analysis, trends detection and smart alerts. <\/div>\n            <\/div>\n            <div class=\"crv2_nav\">\n                <div class=\"crv2_nav_item\">\n                    Ratings\n                <\/div>\n                <div class=\"crv2_nav_item\">\n                    Features & Pricing\n                <\/div>\n                <div class=\"crv2_nav_item\">\n                    Pros and Cons\n                <\/div>\n            <\/div>\n        <\/div>\n\n        <div class=\"inner_flexbox\">\n            <div class=\"crv2_column mob_tabs_item\">\n                <div class=\"cr_head\">\n                    <strong>Ratings<\/strong>\n                <\/div>\n                <div class=\"cr_content\">\n                    <div class=\"list_items ratings\">\n                                                        <div class=\"list_item\">\n                                    <div class=\"header_line\">\n                                        <div class=\"label\">\n                                            Features                                        <\/div>\n                                        <div class=\"value\">\n                                            4.6                                        <\/div>\n                                    <\/div>\n                                    <div class=\"rating_line\" data-value=\"92\">\n                                        <div class=\"fill_line\" style=\"width:92%;\"><\/div>\n                                    <\/div>\n                                <\/div>\n                                                        <div class=\"list_item\">\n                                    <div class=\"header_line\">\n                                        <div class=\"label\">\n                                            Ease of Use                                        <\/div>\n                                        <div class=\"value\">\n                                            4.9                                        <\/div>\n                                    <\/div>\n                                    <div class=\"rating_line\" data-value=\"98\">\n                                        <div class=\"fill_line\" style=\"width:98%;\"><\/div>\n                                    <\/div>\n                                <\/div>\n                                                        <div class=\"list_item\">\n                                    <div class=\"header_line\">\n                                        <div class=\"label\">\n                                            Support                                        <\/div>\n                                        <div class=\"value\">\n                                            4.8                                        <\/div>\n                                    <\/div>\n                                    <div class=\"rating_line\" data-value=\"96\">\n                                        <div class=\"fill_line\" style=\"width:96%;\"><\/div>\n                                    <\/div>\n                                <\/div>\n                                            <\/div>\n                <\/div>\n                <div class=\"cr_result -ratings\">\n                    <div class=\"text_flex_line\">\n                        <div class=\"text\">Overall Score<\/div>\n                        <div class=\"text_value\">4.8<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"crv2_column mob_tabs_item\">\n                <div class=\"cr_head\">\n                    <strong>Features & Pricing<\/strong>\n                <\/div>\n                <div class=\"cr_content\">\n                    <div class=\"list_items sircle\">\n                        <div class=\"list_item\"><div class=\"list_content\">Competitive Analysis<\/div><\/div><div class=\"list_item\"><div class=\"list_content\">Configurable Alerts<\/div><\/div><div class=\"list_item\"><div class=\"list_content\">Influencer Tracking<\/div><\/div><div class=\"list_item\"><div class=\"list_content\">Reputation Management<\/div><\/div><div class=\"list_item\"><div class=\"list_content\">Sentiment Analysis<\/div><\/div><div class=\"list_item\"><div class=\"list_content\">Trend Tracking<\/div><\/div><div class=\"list_item\"><div class=\"list_content\">Visual Analytics<\/div><\/div><div class=\"list_item\"><div class=\"list_content\">Dashboards<\/div><\/div>                    <\/div>\n                <\/div>\n                <div class=\"cr_result price_area\">\n                    <span>Price starting at:<\/span><span>$299<\/span>\n                <\/div>\n            <\/div>\n            <div class=\"crv2_column mob_tabs_item\">\n                <div class=\"cr_head\">\n                    <strong>Pros and Cons<\/strong>\n                <\/div>\n                <div class=\"cr_content\">\n                    <div class=\"list_items plus\">\n                                                        <div class=\"list_item \">\n                                    <div class=\"list_content\">\n                                        Excellent mentions search function                                    <\/div>\n                                <\/div>\n                                                        <div class=\"list_item \">\n                                    <div class=\"list_content\">\n                                        Intuitive interface                                    <\/div>\n                                <\/div>\n                                                        <div class=\"list_item \">\n                                    <div class=\"list_content\">\n                                        Simple keyword set-up                                     <\/div>\n                                <\/div>\n                                                        <div class=\"list_item \">\n                                    <div class=\"list_content\">\n                                        Simple third party integrations                                     <\/div>\n                                <\/div>\n                                            <\/div>\n                    <div class=\"list_items minus\">\n                                                        <div class=\"list_item \">\n                                    <div class=\"list_content\">\n                                        Expensive price points                                    <\/div>\n                                <\/div>\n                                                        <div class=\"list_item \">\n                                    <div class=\"list_content\">\n                                        Limited customer service languages                                    <\/div>\n                                <\/div>\n                                            <\/div>\n                <\/div>\n                <div class=\"cr_result descript_color\"> Best for: Famous consumer brands, leading marketing professionals, PR, research and digital agencies <\/div>\n            <\/div>\n            <div class=\"crv2_column full_width\">\n                <div class=\"cr_content\">\n                    <div class=\"list_items icons\">\n                        <div class=\"list_item \">\n                            <div class=\"company_log\">\n                                <img decoding=\"async\" width=\"768\" height=\"402\" src=\"https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/07\/image-4.png\" class=\"attachment-large size-large wp-post-image\" alt=\"YouScan\" srcset=\"https:\/\/s.influencermarketinghub.com\/imaginary\/resize?width=768&type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/07\/image-4.png 768w, https:\/\/s.influencermarketinghub.com\/imaginary\/resize?width=300&type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/07\/image-4-300x157.png 300w, https:\/\/s.influencermarketinghub.com\/imaginary\/resize?width=150&type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/07\/image-4-150x79.png 150w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>                            <\/div>\n                            <div class=\"company_name\">\n                                4.8 out of 5 stars\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                    <div class=\"company_description\">This social listening tool is harnesses the power of image recognition technology. Brands across the globe use YouScan to get data on customer conversations online and use this data as actionable insight. Features include sentiment analysis, trends detection and smart alerts. <\/div>\n                <\/div>\n                <div class=\"crc_contols\">\n                                            <span id=\"visit_website_b_241\" onclick=\"gtag('event', 'YouScan', {'event_category': 'NEW LISTICLE WIDGET'});document.querySelector('#title_id_17201 a').click();\">Visit Website<\/span>\n                                        <a id=\"visit_profile_b_241\" href=\"https:\/\/influencermarketinghub.com\/youscan\/\">View Profile<\/a>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n        <\/div>\n\n        <hr class=\"stag-divider stag-divider--dashed\" \/>\n\n            <div>\n\n            <h2 class=\"article_with_clients\">3. <span id=\"title_id_13626\" ><a class=\"link\" href=\"https:\/\/influencermarketinghub.com\/brandmentions\/\" target=\"_blank\">BrandMentions<\/a><\/span><script>ni_get_link(193 , \"title_id_13626\", \"BrandMentions\")<\/script><\/h2>\n            <div id=\"client_ll_img_193\" onclick=\"document.querySelector('#title_id_13626 a').click();\"><img decoding=\"async\" fetchpriority=\"low\" class=\"aligncenter\" src=\"https:\/\/s.influencermarketinghub.com\/imaginary\/resize?width=800&type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2020\/06\/BrandMentions-_-Upgrade-the-way-you-monitor-your-b.jpg\"  width=\"800\" alt=\"BrandMentions\"\/><\/div>\n            <p><span>O<\/span><span>\u00a0<\/span><span>BrandMentions<\/span><span>\u00a0n\u00e3o limita o seu monitoramento a alguns canais. Todas as principais plataformas de m\u00eddia social s\u00e3o representadas aqui, juntamente com sites n\u00e3o sociais, como sites de not\u00edcias, blog e revis\u00e3o.<\/span><\/p>\n<p><span>Voc\u00ea passa por uma configura\u00e7\u00e3o abrangente, primeiro identificando as palavras-chave que est\u00e1 rastreando (geralmente o nome da sua empresa e\/ou o identificador social). Voc\u00ea tamb\u00e9m pode monitorar as palavras-chave e os identificadores sociais de seus concorrentes. Voc\u00ea pode configurar seu projeto solicitando ou excluindo palavras-chave espec\u00edficas para aparecer nos seus resultados. A plataforma exibe an\u00e1lise de sentimentos para cada men\u00e7\u00e3o e voc\u00ea pode filtrar seus resultados de acordo.<\/span><\/p>\n<p><span>Depois de criar seu projeto, leva menos de um minuto para que voc\u00ea possa analisar detalhadamente suas men\u00e7\u00f5es. Voc\u00ea pode filtrar os resultados de v\u00e1rias maneiras e selecionar qualquer men\u00e7\u00e3o espec\u00edfica para uma vis\u00e3o mais aprofundada. Com postagens sociais, voc\u00ea pode responder diretamente da interface do BrandMention.<\/span><\/p>\n<p><span>\u00c0 medida que voc\u00ea continua a usar o BrandMentions, o conjunto de dados continuar\u00e1 a crescer.<\/span><\/p>\n    <div id=\"company_rating_widget\" class=\"company_rating company_rating_v2\">\n        <div class=\"crv2_mob_description crv2_column full_width\">\n            <div class=\"cr_content\">\n                <div class=\"list_items icons\">\n                    <div class=\"list_item \">\n                        <div class=\"company_log\"><img decoding=\"async\" width=\"810\" height=\"424\" src=\"https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/04\/brandmentions.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/s.influencermarketinghub.com\/imaginary\/resize?width=1024&type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/04\/brandmentions-1024x536.jpg 1024w, https:\/\/s.influencermarketinghub.com\/imaginary\/resize?width=300&type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/04\/brandmentions-300x157.jpg 300w, https:\/\/s.influencermarketinghub.com\/imaginary\/resize?width=768&type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/04\/brandmentions-768x402.jpg 768w, https:\/\/s.influencermarketinghub.com\/imaginary\/resize?width=810&type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/04\/brandmentions-810x424.jpg 810w, https:\/\/s.influencermarketinghub.com\/imaginary\/resize?width=1140&type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/04\/brandmentions-1140x597.jpg 1140w, https:\/\/s.influencermarketinghub.com\/imaginary\/resize?width=150&type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/04\/brandmentions-150x79.jpg 150w, https:\/\/s.influencermarketinghub.com\/imaginary\/resize?width=1200&type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/04\/brandmentions.jpg 1200w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/div>\n                        <div class=\"company_name\">\n                            4.6 out of 5 stars\n                        <\/div>\n                    <\/div>\n                <\/div>\n                <div class=\"company_description\">BrandMentions is an affordable social media monitoring tool that helps businesses manage their brand reputation, competitions, and more. <\/div>\n            <\/div>\n            <div class=\"crv2_nav\">\n                <div class=\"crv2_nav_item\">\n                    Ratings\n                <\/div>\n                <div class=\"crv2_nav_item\">\n                    Features & Pricing\n                <\/div>\n                <div class=\"crv2_nav_item\">\n                    Pros and Cons\n                <\/div>\n            <\/div>\n        <\/div>\n\n        <div class=\"inner_flexbox\">\n            <div class=\"crv2_column mob_tabs_item\">\n                <div class=\"cr_head\">\n                    <strong>Ratings<\/strong>\n                <\/div>\n                <div class=\"cr_content\">\n                    <div class=\"list_items ratings\">\n                                                        <div class=\"list_item\">\n                                    <div class=\"header_line\">\n                                        <div class=\"label\">\n                                            Ease of Use                                        <\/div>\n                                        <div class=\"value\">\n                                            4.6                                        <\/div>\n                                    <\/div>\n                                    <div class=\"rating_line\" data-value=\"92\">\n                                        <div class=\"fill_line\" style=\"width:92%;\"><\/div>\n                                    <\/div>\n                                <\/div>\n                                                        <div class=\"list_item\">\n                                    <div class=\"header_line\">\n                                        <div class=\"label\">\n                                            Quality of Support                                        <\/div>\n                                        <div class=\"value\">\n                                            4.7                                        <\/div>\n                                    <\/div>\n                                    <div class=\"rating_line\" data-value=\"94\">\n                                        <div class=\"fill_line\" style=\"width:94%;\"><\/div>\n                                    <\/div>\n                                <\/div>\n                                                        <div class=\"list_item\">\n                                    <div class=\"header_line\">\n                                        <div class=\"label\">\n                                            Ease of Setup                                        <\/div>\n                                        <div class=\"value\">\n                                            4.4                                        <\/div>\n                                    <\/div>\n                                    <div class=\"rating_line\" data-value=\"88\">\n                                        <div class=\"fill_line\" style=\"width:88%;\"><\/div>\n                                    <\/div>\n                                <\/div>\n                                            <\/div>\n                <\/div>\n                <div class=\"cr_result -ratings\">\n                    <div class=\"text_flex_line\">\n                        <div class=\"text\">Overall Score<\/div>\n                        <div class=\"text_value\">4.6<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"crv2_column mob_tabs_item\">\n                <div class=\"cr_head\">\n                    <strong>Features & Pricing<\/strong>\n                <\/div>\n                <div class=\"cr_content\">\n                    <div class=\"list_items sircle\">\n                        <div class=\"list_item\"><div class=\"list_content\">Competitive Analysis<\/div><\/div><div class=\"list_item\"><div class=\"list_content\">Configurable Alerts<\/div><\/div><div class=\"list_item\"><div class=\"list_content\">Dashboard<\/div><\/div><div class=\"list_item\"><div class=\"list_content\">Impact Scoring<\/div><\/div><div class=\"list_item\"><div class=\"list_content\">Influencer Tracking<\/div><\/div><div class=\"list_item\"><div class=\"list_content\">Reputation Management<\/div><\/div><div class=\"list_item\"><div class=\"list_content\">Sentiment Analysis<\/div><\/div><div class=\"list_item\"><div class=\"list_content\">Trend Tracking<\/div><\/div>                    <\/div>\n                <\/div>\n                <div class=\"cr_result price_area\">\n                    <span>Price starting at:<\/span><span>$79<\/span>\n                <\/div>\n            <\/div>\n            <div class=\"crv2_column mob_tabs_item\">\n                <div class=\"cr_head\">\n                    <strong>Pros and Cons<\/strong>\n                <\/div>\n                <div class=\"cr_content\">\n                    <div class=\"list_items plus\">\n                                                        <div class=\"list_item \">\n                                    <div class=\"list_content\">\n                                        Excellent user interface                                    <\/div>\n                                <\/div>\n                                                        <div class=\"list_item \">\n                                    <div class=\"list_content\">\n                                        Automatic scheduling of reports                                    <\/div>\n                                <\/div>\n                                                        <div class=\"list_item \">\n                                    <div class=\"list_content\">\n                                        Extensive filtering options                                    <\/div>\n                                <\/div>\n                                                        <div class=\"list_item \">\n                                    <div class=\"list_content\">\n                                        Brand mention helps track mentions                                    <\/div>\n                                <\/div>\n                                            <\/div>\n                    <div class=\"list_items minus\">\n                                                        <div class=\"list_item \">\n                                    <div class=\"list_content\">\n                                        Some features available only for exclusive plans                                    <\/div>\n                                <\/div>\n                                                        <div class=\"list_item \">\n                                    <div class=\"list_content\">\n                                        Slow loading process                                    <\/div>\n                                <\/div>\n                                            <\/div>\n                <\/div>\n                <div class=\"cr_result descript_color\"> Best for: Helps businesses manage brand reputation, analyze competitions, and more<\/div>\n            <\/div>\n            <div class=\"crv2_column full_width\">\n                <div class=\"cr_content\">\n                    <div class=\"list_items icons\">\n                        <div class=\"list_item \">\n                            <div class=\"company_log\">\n                                <img decoding=\"async\" width=\"810\" height=\"424\" src=\"https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/04\/brandmentions.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/s.influencermarketinghub.com\/imaginary\/resize?width=1024&type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/04\/brandmentions-1024x536.jpg 1024w, https:\/\/s.influencermarketinghub.com\/imaginary\/resize?width=300&type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/04\/brandmentions-300x157.jpg 300w, https:\/\/s.influencermarketinghub.com\/imaginary\/resize?width=768&type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/04\/brandmentions-768x402.jpg 768w, https:\/\/s.influencermarketinghub.com\/imaginary\/resize?width=810&type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/04\/brandmentions-810x424.jpg 810w, https:\/\/s.influencermarketinghub.com\/imaginary\/resize?width=1140&type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/04\/brandmentions-1140x597.jpg 1140w, https:\/\/s.influencermarketinghub.com\/imaginary\/resize?width=150&type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/04\/brandmentions-150x79.jpg 150w, https:\/\/s.influencermarketinghub.com\/imaginary\/resize?width=1200&type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2019\/04\/brandmentions.jpg 1200w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/>                            <\/div>\n                            <div class=\"company_name\">\n                                4.6 out of 5 stars\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                    <div class=\"company_description\">BrandMentions is an affordable social media monitoring tool that helps businesses manage their brand reputation, competitions, and more. <\/div>\n                <\/div>\n                <div class=\"crc_contols\">\n                                            <span id=\"visit_website_b_193\" onclick=\"gtag('event', 'BrandMentions', {'event_category': 'NEW LISTICLE WIDGET'});document.querySelector('#title_id_13626 a').click();\">Visit Website<\/span>\n                                        <a id=\"visit_profile_b_193\" href=\"https:\/\/influencermarketinghub.com\/brandmentions\/\">View Profile<\/a>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n        <\/div>\n\n        <hr class=\"stag-divider stag-divider--dashed\" \/>\n\n            <div>\n\n            <h2 class=\"article_with_clients\">4. <a href=\"https:\/\/influencermarketinghub.com\/buzzsumo\/\" target=\"_blank\">BuzzSumo<\/a><\/h2>\n            <div id=\"client_ll_img_pos-4\" onclick=\"window.open('https:\/\/influencermarketinghub.com\/buzzsumo\/', '_blank');\"><img decoding=\"async\" fetchpriority=\"low\" class=\"aligncenter\" src=\"https:\/\/s.influencermarketinghub.com\/imaginary\/resize?width=800&type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2020\/07\/BuzzSumo-_-The-Worlds-1-Content-Marketing-Platfo.jpg\"  width=\"800\" alt=\"BuzzSumo\"\/><\/div>\n            <p><span>O<\/span><span>\u00a0<\/span><span>BuzzSumo<\/span><span>\u00a0<\/span><span>\u00a0<\/span><span>usa uma abordagem um pouco diferente das coisas em compara\u00e7\u00e3o com as outras ferramentas nesta lista. Ele permite que voc\u00ea vasculhe a web em busca de qualquer conte\u00fado que inclua seu termo de pesquisa. Por\u00e9m, sua principal distin\u00e7\u00e3o \u00e9 incluir a quantidade de envolvimento associado a cada resultado da pesquisa.<\/span><\/p>\n<p><span>Voc\u00ea pode realizar pesquisas usando os seguintes filtros:<\/span><\/p>\n<ul>\n<li><span>Data\u00a0<\/span><\/li>\n<li><span>Editores B2B\u00a0<\/span><\/li>\n<li><span>Pa\u00eds<\/span><\/li>\n<li><span>Idioma<\/span><\/li>\n<li><span>Dom\u00ednio\u00a0<\/span><\/li>\n<li><span>Tipo de conte\u00fado\u00a0<\/span><\/li>\n<li><span>N\u00famero de palavras\u00a0<\/span><\/li>\n<li><span>Tamanho da editora<\/span><\/li>\n<\/ul>\n<p><span>O BuzzSumo fornece n\u00fameros de engajamento para o Facebook, Twitter, Pinterest e Reddit. Ele tamb\u00e9m fornece um n\u00famero total de links que cada resultado de pesquisa recebeu.<\/span><\/p>\n<p><span>O BuzzSumo fornece um relat\u00f3rio de an\u00e1lise de conte\u00fado. Este relat\u00f3rio mostra gr\u00e1ficos detalhados, predominantemente relacionados ao engajamento em artigos sobre o seu t\u00f3pico de escolha.<\/span><\/p>\n<p><span>Talvez o mais importante para o gerenciamento de reputa\u00e7\u00e3o online, voc\u00ea pode criar alertas no BuzzSumo para rastrear:<\/span><\/p>\n<ul>\n<li><span>Men\u00e7\u00f5es da marca<\/span><\/li>\n<li><span>Men\u00e7\u00f5es de concorrentes<\/span><\/li>\n<li><span>Conte\u00fado de um site<\/span><\/li>\n<li><span>Men\u00e7\u00f5es de palavras-chave<\/span><\/li>\n<li><span>Backlink<\/span><\/li>\n<li><span>Um autor<\/span><\/li>\n<\/ul>\n<p><span>Voc\u00ea pode definir inclus\u00f5es e exclus\u00f5es, um valor m\u00ednimo de envolvimento que deve ser satisfeito antes de receber um alerta e se deve receber alertas instantaneamente, diariamente ou n\u00e3o receber nada.<\/span><\/p>\n\n        <\/div>\n\n        <hr class=\"stag-divider stag-divider--dashed\" \/>\n\n            <div>\n\n            <h2 class=\"article_with_clients\">5. <a href=\"https:\/\/influencermarketinghub.com\/mention\/\" target=\"_blank\">Mention<\/a><\/h2>\n            <div id=\"client_ll_img_pos-5\" onclick=\"window.open('https:\/\/influencermarketinghub.com\/mention\/', '_blank');\"><img decoding=\"async\" fetchpriority=\"low\" class=\"aligncenter\" src=\"https:\/\/s.influencermarketinghub.com\/imaginary\/resize?width=800&type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2020\/07\/Monitoring-and-Social-Media-Management-_-Manage-yo.png\"  width=\"800\" alt=\"Mention\"\/><\/div>\n            <p><span>O<\/span><span>\u00a0<\/span><span>Mention<\/span><span>\u00a0permite que as marcas monitorem as m\u00eddias sociais e encontrem quaisquer men\u00e7\u00f5es de si mesmas em conversas online.\u00a0 Voc\u00ea pode monitorar facilmente mais de 1 bilh\u00e3o de fontes diariamente, incluindo m\u00eddias sociais, f\u00f3runs, blogs e o resto da web. Assim como alguns dos outros produtos aqui, voc\u00ea pode usar alertas Boolean para ajud\u00e1-lo a zerar em sua marca, concorrentes e clientes para pesquisa precisa de mercado.<\/span><\/p>\n<p><span>O monitoramento da m\u00eddia do Mention torna os momentos de gerenciamento de crises mais f\u00e1ceis de lidar. Voc\u00ea pode configurar alertas de pulso para dizer quando sua marca dispara. Torna muito mais f\u00e1cil para voc\u00ea reagir adequadamente a boas ou m\u00e1s not\u00edcias. De fato, gra\u00e7as \u00e0s integra\u00e7\u00f5es do Twitter, Facebook e Instagram, voc\u00ea pode responder diretamente em suas contas de m\u00eddia social.<\/span><\/p>\n<p><span>O Mention acompanha a consci\u00eancia da marca, o sentimento e a reputa\u00e7\u00e3o de sua marca ou de seus concorrentes. As ferramentas de an\u00e1lise de sentimento ajudam voc\u00ea a classificar rapidamente coment\u00e1rios positivos do negativo, para que voc\u00ea possa identificar rapidamente qualquer problema.<\/span><\/p>\n\n        <\/div>\n\n        <hr class=\"stag-divider stag-divider--dashed\" \/>\n\n            <div>\n\n            <h2 class=\"article_with_clients\">6. Your Web Browser<\/h2>\n            \n            <p><span>Se voc\u00ea est\u00e1 ativamente querendo melhorar seu gerenciamento online, ent\u00e3o a primeira ferramenta de defesa \u00e9 o seu navegador web (Chrome, Firefox, Safari ou o que voc\u00ea preferir). Digite seu nome e veja as primeiras p\u00e1ginas dos resultados da pesquisa. A primeira p\u00e1gina \u00e9 a mais importante, porque poucas pessoas clicam na segunda ou subsequente p\u00e1gina em uma pesquisa.<\/span><\/p>\n<p><span>Pode ser melhor se voc\u00ea realizar uma pesquisa an\u00f4nima, pois \u00e0s vezes os navegadores t\u00eam o h\u00e1bito de personalizar suas pesquisas, o que daria um conjunto falso de resultados para o seu nome. \u00c9 essencial que voc\u00ea n\u00e3o fa\u00e7a uma pesquisa no Google enquanto estiver conectado como voc\u00ea ou sua empresa.<\/span><\/p>\n<p><span>Observe cada resultado e primeiro decida se o resultado faz refer\u00eancia a voc\u00ea ou n\u00e3o. Divida cada resultado em uma das seguintes categorias:<\/span><\/p>\n<ul>\n<li><i><span>Negativo\u00a0<\/span><\/i><span>\u2013 o resultado \u00e9 sobre voc\u00ea e n\u00e3o o mostra de forma positiva. Naturalmente, qualquer relat\u00f3rio judicial e relat\u00f3rios da m\u00eddia sobre crimes aparecer\u00e3o aqui, mas h\u00e1 muitos outros tipos de resultados negativos de pesquisa. Podem ser desabafos de seus ex-parceiros. Pode haver coment\u00e1rios sociais negativos de clientes infelizes. Eles podem ser um &#8220;erro&#8221; do seu passado, como uma foto marcada no Facebook de voc\u00ea se divertindo em seus dias de universidade ou deitado em coma depois de uma bebedeira juvenil. Eles podem at\u00e9 ser uma falsa e desagrad\u00e1vel alega\u00e7\u00e3o de algu\u00e9m que voc\u00ea chateou.<\/span><\/li>\n<li><i><span>Neutro\u00a0<\/span><\/i><span>\u2013 resultados que n\u00e3o prejudicam nem ajudam sua reputa\u00e7\u00e3o. Eles podem ser sua posi\u00e7\u00e3o em uma corrida de atletismo escolar, uma resenha de um jogo de futebol que voc\u00ea j\u00e1 jogou ou uma refer\u00eancia a voc\u00ea ser um membro de um clube local.<\/span><\/li>\n<li><i><span>Sobre outra pessoa\u00a0<\/span><\/i><span>\u2013 se voc\u00ea est\u00e1 procurando seu nome pessoal, h\u00e1 uma grande probabilidade de que voc\u00ea encontre resultados para pessoas que t\u00eam o mesmo nome que voc\u00ea. Isso \u00e9 menos prov\u00e1vel para um neg\u00f3cio, mas ainda haver\u00e1 casos para empresas com nomes mais gen\u00e9ricos. Por exemplo, se o desenvolvedor web dos EUA Castle for procurar o seu pr\u00f3prio nome no Google, eles descobrir\u00e3o que seus resultados de pesquisa seriam dominados por refer\u00eancias ao programa de televis\u00e3o chamado Castle.<\/span><\/li>\n<li><i><span>Positivo e \u00fatil\u00a0<\/span><\/i><span>\u2013 de prefer\u00eancia, voc\u00ea ver\u00e1 conte\u00fado positivo que diz boas coisas sobre voc\u00ea<\/span><\/li>\n<\/ul>\n<p><span>N\u00e3o fique muito chateado se o resultado n\u00famero 1 no Google n\u00e3o for sobre voc\u00ea. Apenas 50% das pessoas podem reivindicar a propriedade do primeiro resultado para seu nome. De fato, apenas 2% das pessoas podem reivindicar todos os itens na primeira p\u00e1gina dos resultados da pesquisa.<\/span><\/p>\n\n        <\/div>\n\n        <hr class=\"stag-divider stag-divider--dashed\" \/>\n\n            <div>\n\n            <h2 class=\"article_with_clients\">7. <a href=\"https:\/\/www.google.com\/alerts\" target=\"_blank\">Google Alerts<\/a><\/h2>\n            \n            <p><span>A internet est\u00e1 sempre mudando. Isso significa que algu\u00e9m pode postar algo que faz refer\u00eancia a voc\u00ea qualquer dia. Voc\u00ea pode configurar um<\/span><span>\u00a0<\/span><span>\u00a0<\/span><span>Google Alert<\/span><span>\u00a0<\/span><span>\u00a0<\/span><span>para seu nome (seu nome pessoal ou seu neg\u00f3cio).<\/span><\/p>\n<p><span>O Google ir\u00e1 alert\u00e1-lo com um e-mail quando ele pegar uma nova men\u00e7\u00e3o ao seu nome. Isso tornar\u00e1 mais f\u00e1cil para voc\u00ea tomar medidas em casos em que voc\u00ea n\u00e3o estar\u00e1 recebendo elogios<\/span>.<\/p>\n\n        <\/div>\n\n        <hr class=\"stag-divider stag-divider--dashed\" \/>\n\n            <div>\n\n            <h2 class=\"article_with_clients\">8. <a href=\"https:\/\/mention.com\/brand-grader\/\" target=\"_blank\">The Brand Grader<\/a><\/h2>\n            <div id=\"client_ll_img_pos-8\" onclick=\"window.open('https:\/\/mention.com\/brand-grader\/', '_blank');\"><img decoding=\"async\" fetchpriority=\"low\" class=\"aligncenter\" src=\"https:\/\/s.influencermarketinghub.com\/imaginary\/resize?width=800&type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2020\/07\/The-Brand-Grader-_-Your-Online-Reputation-Manageme.png\"  width=\"800\" alt=\"The Brand Grader\"\/><\/div>\n            <p><span>Se voc\u00ea est\u00e1 verificando sua reputa\u00e7\u00e3o empresarial, ent\u00e3o<\/span><span>\u00a0<\/span><span>\u00a0<\/span><span>The Brand Grader<\/span><span>\u00a0<\/span><span>\u00a0<\/span><span>pode fornecer-lhe informa\u00e7\u00f5es \u00fateis sobre como sua marca se sai online.<\/span><\/p>\n<p><span>\u00c9 gratuito e simples de usar. Tudo o que voc\u00ea precisa fazer \u00e9 digitar o nome da sua marca e fornecer uma conta de e-mail.<\/span><\/p>\n<p><span>O Brand Grader envia um relat\u00f3rio sobre sua empresa. Ele fornece uma vis\u00e3o geral r\u00e1pida da presen\u00e7a online da marca. O relat\u00f3rio inclui detalhes dos \u00faltimos sete dias relacionados a:<\/span><\/p>\n<ul>\n<li><span>Seus maiores influenciadores web \u2013 blogs e sites de not\u00edcias que falaram sobre voc\u00ea<\/span><\/li>\n<li><span>Suas principais fontes \u2013 a web e fontes sociais que mais mencionaram sua marca<\/span><\/li>\n<li><span>Detec\u00e7\u00e3o de sentimentos \u2013 se a maioria de suas men\u00e7\u00f5es s\u00e3o positivas ou negativas<\/span><\/li>\n<li><span>Men\u00e7\u00f5es gerais \u2013 quantas men\u00e7\u00f5es sua marca recebeu em sites, blogs e f\u00f3runs<\/span><\/li>\n<li><span>Men\u00e7\u00f5es de locais \u2013 de onde vieram as conversas sobre sua marca<\/span><\/li>\n<li><span>Seguindo as redes sociais \u2013 seu seguidor conta com diferentes plataformas de m\u00eddia social<\/span><\/li>\n<\/ul>\n\n        <\/div>\n\n        <hr class=\"stag-divider stag-divider--dashed\" \/>\n\n            <div>\n\n            <h2 class=\"article_with_clients\">9. <a href=\"https:\/\/www.similarweb.com\/\" target=\"_blank\">SimilarWeb<\/a><\/h2>\n            <div id=\"client_ll_img_pos-9\" onclick=\"window.open('https:\/\/www.similarweb.com\/', '_blank');\"><img decoding=\"async\" fetchpriority=\"low\" class=\"aligncenter\" src=\"https:\/\/s.influencermarketinghub.com\/imaginary\/resize?width=800&type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2020\/07\/Website-Traffic-Check-and-Analyze-Any-Website-_-.jpg\"  width=\"800\" alt=\"SimilarWeb\"\/><\/div>\n            <p><span>A<\/span><span>\u00a0<\/span><span>SimilarWeb<\/span><span>\u00a0fornece uma an\u00e1lise abrangente para qualquer site ou aplicativo. Ele d\u00e1 a voc\u00ea uma riqueza de insights sobre o seu site \u2013 o principal rosto do cliente para a maioria das empresas.<\/span><\/p>\n<p><span>Ele tamb\u00e9m fornece informa\u00e7\u00f5es sobre os sites de seus concorrentes. Isso lhe d\u00e1 uma maneira f\u00e1cil de comparar seu site com seus concorrentes. Ele mostra insights sobre sua ind\u00fastria e eles fornecem uma indica\u00e7\u00e3o de qu\u00e3o bem sua marca \u00e9 respeitada dentro do seu nicho.<\/span><\/p>\n\n        <\/div>\n\n        <hr class=\"stag-divider stag-divider--dashed\" \/>\n\n            <div>\n\n            <h2 class=\"article_with_clients\">10. <a href=\"http:\/\/www.socialmention.net\/\" target=\"_blank\">Socialmention.net<\/a><\/h2>\n            <div id=\"client_ll_img_pos-10\" onclick=\"window.open('http:\/\/www.socialmention.net\/', '_blank');\"><img decoding=\"async\" fetchpriority=\"low\" class=\"aligncenter\" src=\"https:\/\/s.influencermarketinghub.com\/imaginary\/resize?width=800&type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2020\/07\/Socialmention.net-Google-Chrome-2022-11-09-12.04.png\"  width=\"800\" alt=\"Socialmention.net\"\/><\/div>\n            <p><span>A<\/span><span> Socialmention.net<\/span><span>\u00a0<\/span><span>monitora a web e capta pesquisa e an\u00e1lise em tempo real nas redes sociais. Voc\u00ea digita sua marca, seleciona a op\u00e7\u00e3o Blogs, Microblogs, Marcadores, Imagens, V\u00eddeos, Perguntas ou Tudo e, em seguida, pressione Pesquisa.<\/span><\/p>\n<p><span>A ferramenta traz \u00e0 tona suas men\u00e7\u00f5es do \u00faltimo dia, com um guia para o sentimento de cada men\u00e7\u00e3o. Ela tamb\u00e9m resume o sentimento em men\u00e7\u00f5es positivas, negativas e neutras, bem como lista suas principais palavras-chave, hashtags, usu\u00e1rios e fontes.<\/span><\/p>\n<p><span>A Socialmention.net d\u00e1 estat\u00edsticas gerais sobre voc\u00ea, com pontua\u00e7\u00f5es de for\u00e7a, sentimento, paix\u00e3o e alcance.<\/span><\/p>\n\n        <\/div>\n\n        <hr class=\"stag-divider stag-divider--dashed\" \/>\n\n            <div>\n\n            <h2 class=\"article_with_clients\">11. <a href=\"https:\/\/www.reviewpush.com\/\" target=\"_blank\">Review Push<\/a><\/h2>\n            <div id=\"client_ll_img_pos-11\" onclick=\"window.open('https:\/\/www.reviewpush.com\/', '_blank');\"><img decoding=\"async\" fetchpriority=\"low\" class=\"aligncenter\" src=\"https:\/\/s.influencermarketinghub.com\/imaginary\/resize?width=800&type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2020\/07\/Online-Review-Monitoring-and-Management-Tool-Rev.jpg\"  width=\"800\" alt=\"Review Push\"\/><\/div>\n            <p><span>Voc\u00ea pode usar o<\/span><span>\u00a0<\/span><span>Review Push<\/span><span>\u00a0<\/span><span>\u00a0<\/span><span>para coletar todas as suas avalia\u00e7\u00f5es online em um s\u00f3 lugar. Oferece monitoramento em v\u00e1rios locais e locais ilimitados. Isso o torna particularmente \u00fatil para empresas com filiais em diferentes \u00e1reas.<\/span><\/p>\n<p><span>A capacidade de comparar a classifica\u00e7\u00e3o de suas lojas entre si \u00e9 tamb\u00e9m \u00fatil para empresas de v\u00e1rios sites.<\/span><\/p>\n<p><span>Sempre que sua empresa recebe uma nova revis\u00e3o, o Review Push o notifica por e-mail. O e-mail lhe d\u00e1 a op\u00e7\u00e3o de responder \u00e0s suas avalia\u00e7\u00f5es online.<\/span><\/p>\n\n        <\/div>\n\n        <hr class=\"stag-divider stag-divider--dashed\" \/>\n\n            <div>\n\n            <h2 class=\"article_with_clients\">12. <a href=\"https:\/\/gatherup.com\/\" target=\"_blank\">GatherUp<\/a><\/h2>\n            <div id=\"client_ll_img_pos-12\" onclick=\"window.open('https:\/\/gatherup.com\/', '_blank');\"><img decoding=\"async\" fetchpriority=\"low\" class=\"aligncenter\" src=\"https:\/\/s.influencermarketinghub.com\/imaginary\/resize?width=800&type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2020\/07\/GatherUp-Get-Online-Reviews-Customer-Feedback-.png\"  width=\"800\" alt=\"GatherUp\"\/><\/div>\n            <p><span>Qualquer neg\u00f3cio que vende sabe o valor das cr\u00edticas cinco estrelas. Quanto mais avalia\u00e7\u00f5es cinco estrelas voc\u00ea tem, mais confi\u00e1vel voc\u00ea olha para potenciais clientes.<\/span><\/p>\n<p><span>Isso \u00e9 tudo muito bom, mas pode ser desafiador incentivar os clientes a deixar as avalia\u00e7\u00f5es (n\u00e3o importa o qu\u00e3o excelente seja o seu servi\u00e7o).<\/span><\/p>\n<p><span>Bons neg\u00f3cios acham ainda mais dif\u00edcil obter cr\u00edticas do que as p\u00e9ssimas empresas. As pessoas est\u00e3o muito mais inclinadas a ir online e reclamar do que elogiar.<\/span><\/p>\n<p><span>O<\/span><span>\u00a0<\/span><span>GatherUp<\/span><span>\u00a0<\/span><span>usado para descaradamente ir pelo nome GetFiveStars. O novo nome soa mais \u00e9tico. O GatherUp ajuda a criar um ciclo cont\u00ednuo de coment\u00e1rios e cr\u00edticas dos clientes que voc\u00ea pode usar para converter mais clientes. Ele permite que voc\u00ea se envolva com seus clientes por e-mail ou texto, solicitando-lhes que fa\u00e7am uma revis\u00e3o do seu produto.<\/span><\/p>\n<p><span>O GatherUp tamb\u00e9m monitora mais de 30 sites de coment\u00e1rios como Google, Facebook, Trip Advisor e o BBB. Ele captura uma pontua\u00e7\u00e3o Net Promoter, perguntas de pesquisa e feedback do cliente. Ele envia e-mails quando voc\u00ea tem um novo feedback.<\/span><\/p>\n\n        <\/div>\n\n        <hr class=\"stag-divider stag-divider--dashed\" \/>\n\n            <div>\n\n            <h2 class=\"article_with_clients\">13. <a href=\"https:\/\/reputation.com\/\" target=\"_blank\">Reputation<\/a><\/h2>\n            <div id=\"client_ll_img_pos-13\" onclick=\"window.open('https:\/\/reputation.com\/', '_blank');\"><img decoding=\"async\" fetchpriority=\"low\" class=\"aligncenter\" src=\"https:\/\/s.influencermarketinghub.com\/imaginary\/resize?width=800&type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2020\/07\/Reputation-_-Online-Reputation-Management-for-Busi.png\"  width=\"800\" alt=\"Reputation\"\/><\/div>\n            <p><span>O Reputation \u00e9 uma ferramenta de Gest\u00e3o de Reputa\u00e7\u00e3o Online (ORM), projetada mais para grandes empresas e empresas. Eles ajudam grandes empresas a monitorar, gerenciar e maximizar sua reputa\u00e7\u00e3o online atrav\u00e9s de um conjunto abrangente de solu\u00e7\u00f5es.<\/span><\/p>\n<p><span>Os seus servi\u00e7os incluem:<\/span><\/p>\n<ul>\n<li><span>Avalia\u00e7\u00f5es online \u2013 solicitando feedback de clientes locais<\/span><\/li>\n<li><span>Pesquisas \u2013 coletando feedback aprofundado dos clientes<\/span><\/li>\n<li><span>Su\u00edte social \u2013 permite que as empresas se envolvam com sua comunidade, construindo sua reputa\u00e7\u00e3o e motivando decis\u00f5es de compra<\/span><\/li>\n<li><span>Listagem de neg\u00f3cios \u2013 ajudando as empresas a otimizar sua listagem, facilitando a realiza\u00e7\u00e3o de clientes<\/span><\/li>\n<li><span>Entendendo dados coletados, identificando problemas emergentes, pontos fortes e fracos e fazendo melhorias operacionais direcionadas que impulsionam avalia\u00e7\u00f5es positivas<\/span><\/li>\n<li><span>Reputation Live &#8211; permitindo que os representantes de vendas da linha de frente em seus locais solicitem an\u00e1lises on-line em seus dispositivos m\u00f3veis, imediatamente ap\u00f3s as intera\u00e7\u00f5es com os clientes.<\/span><\/li>\n<\/ul>\n\n        <\/div>\n\n        <hr class=\"stag-divider stag-divider--dashed\" \/>\n\n            <div>\n\n            <h2 class=\"article_with_clients\">14. <a href=\"https:\/\/brandyourself.com\/reputation-management-software\" target=\"_blank\">BrandYourself<\/a><\/h2>\n            <div id=\"client_ll_img_pos-14\" onclick=\"window.open('https:\/\/brandyourself.com\/reputation-management-software', '_blank');\"><img decoding=\"async\" fetchpriority=\"low\" class=\"aligncenter\" src=\"https:\/\/s.influencermarketinghub.com\/imaginary\/resize?width=800&type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2020\/07\/Reputation-Management-Software-_-BrandYourself-G.jpg\"  width=\"800\" alt=\"BrandYourself\"\/><\/div>\n            <p><span>O<\/span><span>\u00a0<\/span><span>BrandYourself<\/span><span>\u00a0<\/span><span>\u00a0<\/span><span>\u00e9 um software de gerenciamento de reputa\u00e7\u00e3o online para indiv\u00edduos e empresas. O BrandYourself cria um relat\u00f3rio de reputa\u00e7\u00e3o gratuito para que voc\u00ea possa ver como fica online. Ela calcula sua pontua\u00e7\u00e3o, o que o colocar\u00e1 em algum n\u00edvel entre Muito Ruim e Excelente.<\/span><\/p>\n<p><span>O relat\u00f3rio explica como voc\u00ea pode melhorar sua Pontua\u00e7\u00e3o de Reputa\u00e7\u00e3o. Ele tamb\u00e9m destaca seus fatores de risco &#8211; resultados sociais sinalizados, postagens sociais sinalizadas e imagens sinalizadas. \u00a0Al\u00e9m disso, ele tamb\u00e9m analisa sua marca pessoal e as propriedades que afetam isso. Voc\u00ea pode elaborar um plano de a\u00e7\u00e3o para melhorar sua pontua\u00e7\u00e3o.<\/span><\/p>\n<p><span>Voc\u00ea tamb\u00e9m tem a op\u00e7\u00e3o de melhorar seus resultados ou pagar a BrandYourself para fazer as altera\u00e7\u00f5es necess\u00e1rias. Voc\u00ea s\u00f3 tem acesso a dados limitados com o relat\u00f3rio gratuito.<\/span><\/p>\n<p><span>O BrandYourself usa um processo de supress\u00e3o em quatro etapas ao tentar melhorar sua reputa\u00e7\u00e3o online:<\/span><\/p>\n<ol>\n<li><span>Remove todos os resultados do Google que possam ser removidos (isso \u00e9 relativamente raro)<\/span><\/li>\n<li><span>Cria uma presen\u00e7a online impressionante para suprimir seus resultados negativos no Google<\/span><\/li>\n<li><span>Cria continuamente conte\u00fado positivo para proteger seu bom nome de qualquer dano futuro<\/span><\/li>\n<li><span>Monitora sua presen\u00e7a online e garanta que esteja maximizando suas oportunidades de carreira<\/span><\/li>\n<\/ol>\n<p><span>Lembre-se de que pode ser caro trabalhar com um especialista em branding &#8211; os planos come\u00e7am a $599 por m\u00eas. Voc\u00ea pode mudar para o BrandYourself Premium por $99,96 por ano, o que permite que voc\u00ea fa\u00e7a muito do seu trabalho. Ele permitir\u00e1 que voc\u00ea conecte e otimize propriedades ilimitadas, preencha seus resultados do Google com propriedades positivas e suprima e proteja-se dos resultados de pesquisa sinalizados.<\/span><\/p>\n\n        <\/div>\n\n        <hr class=\"stag-divider stag-divider--dashed\" \/>\n\n    <\/span><\/p>\n<div class=\"imh_related_posts\"><b>Related Content:<\/b><ul><li><a href=\"https:\/\/influencermarketinghub.com\/br\/dicas-para-economizar-tempo-no-instagram\/\"><span>10 Dicas Poderosas Para Economizar Tempo no Instagram<\/span><\/a><\/li><li><a href=\"https:\/\/influencermarketinghub.com\/br\/principais-agencias-de-marketing\/\"><span>As 28 Principais Ag\u00eancias de Marketing de M\u00eddia Social Para 2024<\/span><\/a><\/li><li><a href=\"https:\/\/influencermarketinghub.com\/br\/o-que-e-marketing-de-influenciadores\/\"><span>O Que \u00e9 o Marketing de Influenciadores: Uma An\u00e1lise Detalhada da...<\/span><\/a><\/li><\/ul><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Uma grande mudan\u00e7a que aconteceu desde a \u201cera pr\u00e9-internet\u201d \u00e9 a grande quantidade de informa\u00e7\u00f5es sobre voc\u00ea que\u2026<\/p>\n","protected":false},"author":51,"featured_media":136477,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"limit_modified_date":"","last_modified_date":"","footnotes":""},"categories":[1355],"tags":[4317],"category":[7912],"target_audience":[7319,7318,7754,7321,7320],"language":[7802],"listicle_type":[7324],"industry":[7326],"features":[],"services":[7328,7370,7371,7366,7451,7415],"class_list":["post-49437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-br","tag-financial-br","ai_category-reputation-management","ai_target_audience-agencies","ai_target_audience-brands","ai_target_audience-businesses","ai_target_audience-enterprise-companies","ai_target_audience-small-businesses","ai_language-portuguese","ai_listicle_type-software-platforms","ai_industry-saas","ai_services-analytics","ai_services-brand-protection","ai_services-crisis-communications","ai_services-data","ai_services-reputation-management","ai_services-social-media-monitoring","ai_networks-facebook","ai_networks-google","ai_networks-instagram","ai_networks-x-twitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.3 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>14 principais ferramentas de gerenciamento de reputa\u00e7\u00e3o online para 2025<\/title>\n<meta name=\"description\" content=\"As pr\u00e1ticas de gerenciamento de reputa\u00e7\u00e3o online s\u00e3o as mesmas se voc\u00ea estiver procurando por seu nome online ou se voc\u00ea estiver focando na reputa\u00e7\u00e3o do seu neg\u00f3cio. Veja quais s\u00e3o as 14 principais ferramentas de gerenciamento de reputa\u00e7\u00e3o online para 2025.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/influencermarketinghub.com\/br\/ferramentas-de-gestao-de-reputacao\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"14 principais ferramentas de gerenciamento de reputa\u00e7\u00e3o online para 2025\" \/>\n<meta property=\"og:description\" content=\"As pr\u00e1ticas de gerenciamento de reputa\u00e7\u00e3o online s\u00e3o as mesmas se voc\u00ea estiver procurando por seu nome online ou se voc\u00ea estiver focando na reputa\u00e7\u00e3o do seu neg\u00f3cio. 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