{"id":59121,"date":"2020-10-08T11:14:18","date_gmt":"2020-10-08T11:14:18","guid":{"rendered":"https:\/\/influencermarketinghub.com\/?p=59121"},"modified":"2025-01-16T13:05:06","modified_gmt":"2025-01-16T13:05:06","slug":"hvad-er-tiktok","status":"publish","type":"post","link":"https:\/\/influencermarketinghub.com\/dk\/hvad-er-tiktok\/","title":{"rendered":"Hvad er TikTok? Alt, man beh\u00f8ver at vide om det nye Musical.ly"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Musical.ly var en popul\u00e6r kortform (15 sekunder) app til at streame og dele videoer helt frem til august 2018. Appen gav sine brugere en kolossal m\u00e6ngde af muligheder med musik og dialog, som de kunne bruge til at mime til musik og lave sjove og underholdende videoer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Appen var virkeligt popul\u00e6r og havde indholdsskabere, der fik plads i Hall Of Fame p\u00e5 baggrund af deres engagerende indhold p\u00e5 Musical.ly. Brugerne delte Musical.ly videoer p\u00e5 sociale medieplatforme som <\/span><a href=\"https:\/\/influencermarketinghub.com\/instagram-influencer-generated-content-infographic\/\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><span style=\"font-weight: 400;\">, og det f\u00f8rte til endnu st\u00f8rre popularitet for appen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Men i august 2018 blev appen overtaget af det kinesiske firma ByteDance, og brugerne blev flyttet til Tik Tok. Alt det indhold og de konti, der var til stede p\u00e5 Musical.ly, blev automatisk overf\u00f8rt til den nye Tik Tok app.<\/span><\/p>\n    <link rel=\"stylesheet\" href=\"https:\/\/influencermarketinghub.com\/wp-content\/plugins\/IMH-tools\/tools\/live-social-counter\/style.css\" type=\"text\/css\">\n    <div class=\"chart_area\">\n        <div class=\"watermark\"><img decoding=\"async\" src=\"https:\/\/s.influencermarketinghub.com\/imaginary\/convert?type=webp&url=https:\/\/influencermarketinghub.com\/wp-content\/themes\/voice-child\/img\/influencer-marketing.png\"><\/div>\n        <div id=\"year_area\" class=\"data_place\"><span>2010<\/span><p>Jan<\/p><\/div>\n        <div id=\"chart_social\">\n            <div class=\"twitter chart_bar\" data-name=\"Twitter\"><div class=\"data\" data-posts=\"0\">0<\/div><\/div>\n            <div class=\"facebook chart_bar\" data-name=\"Facebook\"><div class=\"data\" data-posts=\"0\">0<\/div><\/div>\n            <div class=\"linkind chart_bar\" data-name=\"Linkedin\"><div class=\"data\" data-posts=\"0\">0<\/div><\/div>\n            <div class=\"twitch chart_bar\" data-name=\"Twitch\"><div class=\"data\" data-posts=\"0\">0<\/div><\/div>\n            <div class=\"tiktok chart_bar\" data-name=\"TikTok\"><div class=\"data\" data-posts=\"0\">0<\/div><\/div>\n            <div class=\"pinterest chart_bar\" data-name=\"Pinterest\"><div class=\"data\" data-posts=\"0\">0<\/div><\/div>\n            <div class=\"snapchat chart_bar\" data-name=\"Snapchat\"><div class=\"data\" data-posts=\"0\">0<\/div><\/div>\n            <div class=\"youtube chart_bar\" data-name=\"YouTube\"><div class=\"data\" data-posts=\"0\">0<\/div><\/div>\n            <div class=\"instagram chart_bar\" data-name=\"Instagram\"><div class=\"data\" data-posts=\"0\">0<\/div><\/div>\n            <div class=\"tumblr chart_bar\" data-name=\"Tumblr\"><div class=\"data\" data-posts=\"0\">0<\/div><\/div>\n        <\/div>\n        <div class=\"markers\">\n            <div><span>0m<\/span><\/div>\n            <div><span>600m<\/span><\/div>\n            <div><span>1.2B<\/span><\/div>\n            <div><span>1.8B<\/span><\/div>\n            <div><span>2.4B<\/span><\/div>\n            <div><span>3B<\/span><\/div>\n        <\/div>\n    <\/div>\n\t\n[---ATOC---]\n[---TAG:h2---]\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><b>Hvad er TikTok?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">TikTok er en kortforms app til at dele videoer, som giver brugerne mulighed for at lave og dele 15-sekunders videoer indenfor ethvert emne.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">TikTok har beholdt en separat app til det kinesiske marked, kendt som Duyin, der har flere end 300 millioner aktive brugere om m\u00e5neden. Appens nye logo er en blanding af logoerne for Musical.ly og Duyin.<\/span><a href=\"https:\/\/influencermarketinghub.com\/resources\/the-ultimate-guide-to-marketing-on-tiktok\/\"><br \/>\n<\/a><\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><b>Hvordan det adskiller sig fra Musical.ly<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">TikTok appen er baseret p\u00e5 det samme kortforms-video koncept, men det har et meget bredere omfang, og til forskel fra Musical.ly fokuserer det ikke kun p\u00e5 at mime til musik.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">TikTok appen tilbyder brugerne et stort udvalg af lyde og sanguddrag sammen med muligheden for at tilf\u00f8je specialeffekter og filtre. Der er ogs\u00e5 mulighed for direkte at tilf\u00f8je videoer, man har optaget p\u00e5 sin telefon.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I september tilf\u00f8jede TikTok reaktionsfunktionen, der giver brugerne mulighed for at optage deres reaktioner p\u00e5 videoer og dele det. TikTok har ogs\u00e5 tilf\u00f8jet en digital trivselsfunktion, der advarer brugerne, n\u00e5r de har brugt l\u00e6ngere end to timer p\u00e5 appen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Den nye app promoveres som et socialt netv\u00e6rk til deling af videoer. TikTok brugere kan oprette en lang r\u00e6kke videoer lige fra udfordringer, dansevideoer, tryllekunster og sjove videoer. Den st\u00f8rste forskel mellem Musical.ly og Tik Tok er, at sidstn\u00e6vnte har langt bredere muligheder for at lave videoer.<\/span><\/p>\n<div class=\"imh_related_posts\"><b>Related Content:<\/b><ul><li><a href=\"https:\/\/influencermarketinghub.com\/dk\/tiktok-pengeberegner\/\"><span>TikTok Pengeberegner (Ansl\u00e5 Influencer Engagement og Indtjening)<\/span><\/a><\/li><li><a href=\"https:\/\/influencermarketinghub.com\/dk\/instagram-pengeberegner\/\"><span>M\u00e5der at Tjene Penge p\u00e5 Instagram<\/span><\/a><\/li><\/ul><\/div>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><b>Hvordan det blev popul\u00e6rt<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Siden sin lancering er TikTok appens popularitet vokset helt enormt. I oktober 2018 var det den <\/span><a href=\"https:\/\/sensortower.com\/ios\/us\/musical-ly-inc\/app\/tiktok-real-short-videos\/835599320\/overview\"><span style=\"font-weight: 400;\">hyppigst downloadede<\/span><\/a><span style=\"font-weight: 400;\"> app til foto og video i Apple Store p\u00e5 verdensplan. Appen siges at have opn\u00e5et flere end <\/span><a href=\"https:\/\/www.thestar.com.my\/tech\/tech-news\/2018\/07\/17\/tik-tok-hits-500-million-global-monthly-active-users-as-china-social-media-video-craze-continues\/\"><span style=\"font-weight: 400;\">500 millioner<\/span><\/a><span style=\"font-weight: 400;\"> aktive brugere om m\u00e5neden, og USA er det mest popul\u00e6re land, hvor det er downloadet mere end 80 millioner gange.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nogle af hoved\u00e5rsagerne til TikToks store stigning i popularitet er:<\/span><\/p>\n<h4><b>Anbefalinger fra Ber\u00f8mtheder<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Adskillige ber\u00f8mtheder kan lide og bruger appen, s\u00e5som Jimmy Fallon, der har hjulpet med at fremdrive appens popularitet. Appen har betalte partnerskaber med adskillige ber\u00f8mtheder i forskellige regioner, som promoverer appen til det lokale publikum.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jimmy Fallons interesse i appen begyndte naturligt, men blev senere kapitaliseret af appen gennem et betalt partnerskab. I november startede Jimmy Fallon en afdeling med udfordringer p\u00e5 sit show og brugte TikTok som platform til udfordringen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Han opfordrede brugerne til at deltage i sin #TumbleweedChallenge og opsl\u00e5 videoer p\u00e5 TikTok af sig selv, mens de rullede som en tumbleweed. TV-v\u00e6rten kickstartede udfordringen ved selv at g\u00f8re det.<\/span><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Bpl4KYchw_9\/?utm_source=ig_embed&utm_campaign=loading\" data-instgrm-version=\"13\">\n<div style=\"padding: 16px;\">\n<p>\u00a0<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\"><\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>\u00a0<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">Udfordringen gik viralt og fik flere end 8.000 deltagere og <\/span><a href=\"https:\/\/variety.com\/2018\/digital\/news\/tiktok-jimmy-fallon-musically-app-downloads-1203032629\/\"><span style=\"font-weight: 400;\">10,4 millioner<\/span><\/a><span style=\"font-weight: 400;\"> gange af engagement indenfor en uge,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">TikTok appen har ogs\u00e5 partnerskaber med ber\u00f8mtheder i andre regioner. Da den blev lanceret i Japan, tiltrak appen <\/span><a href=\"https:\/\/kr-asia.com\/a-closer-look-at-tik-toks-expansion-overseas\/\"><span style=\"font-weight: 400;\">ber\u00f8mtheder<\/span><\/a><span style=\"font-weight: 400;\"> som Kinoshita Yukina, Kyary Pamyu Pamyu og Watanabe Naomi. I Thailand samarbejdede TikTok med\u00a0 en ber\u00f8mthed fra sociale medier, Kaykai Salaider, og i Indien med Aashika Bhatia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Partnerskaber med br\u00f8mtheder har v\u00e6ret en n\u00f8gletaktik i TikToks globale ekspansionsstrategi. Appen bruger ber\u00f8mtheder og influencere til at skabe opm\u00e6rksomhed omkring platformen og generere viralt indhold.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Disse ber\u00f8mtheder sl\u00e5r ikke kun indhold op p\u00e5 TikTok men promoverer ogs\u00e5 TikTok p\u00e5 andre sociale mediekanaler. For eksempel i opslaget nedenfor, hvor den indiske ber\u00f8mthed Aashika Bhatia promoverer TikTok p\u00e5 Instagram.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ud over betalte partnerskaber drager brandet ogs\u00e5 nytte af, at popul\u00e6re sociale influencere og ber\u00f8mtheder bruger platformen. Disse ber\u00f8mtheder hj\u00e6lper med at tr\u00e6kke deres f\u00f8lgere over p\u00e5 TikTok appen.<\/span><\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h3><b>Lokaliseret indhold<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">En anden n\u00f8glefaktor i fremdriften af TikToks appens popularitet er det faktum, at selvom det er en global app, s\u00e5 har den st\u00e6rk fokus p\u00e5 lokaliseret indhold. Appen k\u00f8rer ofte lokale konkurrencer og udfordringer og opfanger lokale tendenser gennem brugen af lokaliserede hashtags.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">TikTok k\u00f8rer sin \u201c1 million audition\u201d konkurrence separat p\u00e5 tv\u00e6rs af adskillige lande. For hver konkurrence f\u00e5r deltagerne temaer til at lave videoer ud fra, og s\u00e5 bel\u00f8nnes de, der har lavet de bedste videoer. Denne konkurrence f\u00f8rer ikke kun til, at der laves tusindvis af lokale videoer i hvert land, hvor den afholdes, men det hj\u00e6lper ogs\u00e5 skaberne af indhold p\u00e5 TikTok til at f\u00e5 anerkendelse og f\u00f8lgere.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S\u00e5dan en konkurrence, der blev afholdt i Rusland i september 2018, fik 31.000 videoopslag og millioner af visninger fra TikTok brugere. P\u00e5 den m\u00e5de hjalp konkurrencen med at promovere appen i landet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Appen bruger ogs\u00e5 lokaliserede toneangivende hashtags til at foresl\u00e5 emner til at skabe indhold til dets brugere. Dette hj\u00e6lper appen med at udnytte lokale tendenser og generere viralt indhold p\u00e5 platformen. For eksempel var \u201cSeaweed Dance\u201d en sjov type af videoer, der gik virale i Kina. Titusindvis af TikTok brugere lavede videoer om dette emne.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">TikTok sender ogs\u00e5 personlige anbefalinger til alle sine brugere. Dette sikrer, at TikTok brugerne altid er opdaterede indenfor de nyeste toneangivende videoer og aldrig l\u00f8ber t\u00f8r for ideer til at lave videoer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ved hj\u00e6lp af disse teknikker har TikTok v\u00e6ret i stand til at have udbytte af lokalisering p\u00e5 en global scene.<\/span><\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h3><b>Nemt at Skabe Indhold, at Dele og at Se<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">TikTok appen har gjort det enkelt at lave og at dele videoer og har taget det til det n\u00e6ste niveau. Alt, brugerne beh\u00f8ver at g\u00f8re, er at optage et eller andet fra deres dagligdag og sl\u00e5 det op med det samme. P\u00e5 grund af det korte format tager det hverken ret lang tid eller kr\u00e6ver nogen stor indsats at lave videoerne eller at se dem.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Desuden afspilles dette indhold af kotrforms videoer i det \u00f8jeblik, en bruger \u00e5bner appen. Videoerne begynder med at blive afspillet en efter en, og brugeren fortaber sig i et hav af sjovt, underholdende og vanedannende videoindhold. Fordi den slags indhold er st\u00e6rkt vanedannende, er det nemt for folk at blive ved med at kigge p\u00e5 tilf\u00e6ldige videoer i timevis.<\/span><\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><b>Hvordan kan Brands Udnytte TikTok?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">TikTok har ingen plads til traditionelle annoncer i billedet og er ikke engang i konkurrence med andre platforme p\u00e5 sociale medier n\u00e5r det kommer til at v\u00e6re en markedsf\u00f8ringskanal. Men alligevel, takket v\u00e6re den hurtige v\u00e6kst og stigning i popularitet, har mange m\u00e6rker nu f\u00e5et \u00f8je p\u00e5 potentialet i TikTok som en markedsf\u00f8ringskanal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adskillige brands har udnyttet teknikker som TikTok udfordringer og konkurrencer til at f\u00e5 brugere til at generere brand-relateret indhold. Brands udnytter ogs\u00e5 hashtags, mere eller mindre som p\u00e5 andre sociale platforme til at promovere deres TikTok markedsf\u00f8ringskampagner.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tag for eksempel Guess-brandets #InMyDenim kampagne. Den f\u00f8rste september overtog <\/span><a href=\"https:\/\/www.businesswire.com\/news\/home\/20180831005348\/en\/GUESS-TikTok-Launch-First-of-Its-Kind-Fashion-Partnership\"><span style=\"font-weight: 400;\">Guess<\/span><\/a><span style=\"font-weight: 400;\">-brandet TikTok og inviterede alle TikTok brugere i USA til at deltage i deres #InMyDenim-hashtag udfordring. Konkurrencen opfordrede brugerne til at lave videoindhold, mens de havde denim p\u00e5 (selvf\u00f8lgelig) og at bruge hashtagget. Dette var begyndelsen til TikToks brand-partnerskaber i USA.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En anden m\u00e5de hvorp\u00e5 brands kan bruge TikTok, er at samarbejde med TikTok-ber\u00f8mtheder om at lave brand-specifikt promoveret indhold. Dette vil ligne alle andre former for samarbejde med influencere, bare med det 15-sekunders video format<\/span>.<\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><b>Tik Toks fremtid<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">TikTok appens popularitet lige nu er forbl\u00f8ffende, men der er stadig ingen garanti for, at den nogensinde vil komme op p\u00e5 samme niveau, der er opn\u00e5et af andre sociale netv\u00e6rk som Instagram og YouTube. Vine var en ekstremt popul\u00e6r platform til deling af videoer i sin tid men er helt ude af billedet nu. Og der er mange andre apps, der hurtigt blev ber\u00f8mte og derefter forsvandt.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For at opretholde sin nuv\u00e6rende popularitet bliver TikTok n\u00f8dt til fortsat at udvikle sig og finde nye m\u00e5de at engagere deres brugere p\u00e5. De bliver ogs\u00e5 n\u00f8dt til at g\u00f8re platformen mere egnet til marketing for brands og andre, hvis de vil etablere appen som en blivende social platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Efterh\u00e5nden som flere brands kigger mod TikTok for yderligere at udvide deres <\/span><a href=\"https:\/\/influencermarketinghub.com\/social-media-marketing-strategy\/\"><span style=\"font-weight: 400;\">r\u00e6kkevidde p\u00e5 sociale medier<\/span><\/a><span style=\"font-weight: 400;\">, er TikTok p\u00e5 rette spor. Hvis de er i stand til at kapitalisere p\u00e5 brands interesse, vil de v\u00e6re sikre p\u00e5 at vokse yderligere og kan m\u00e5ske endda blive i stand til at konkurrere med andre platforme p\u00e5 sociale medier.<\/span><\/p>\n<hr class=\"stag-divider stag-divider--dashed\" \/>\n<h2><b>Konklusion<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">I en n\u00f8ddeskal er TikTok en sjov, underholdende og vanedannende app, der har set en stigning i popularitet i de seneste par m\u00e5neder. TikTok-appen har ogs\u00e5 potentialet til at blive den n\u00e6ste store marketing- og sociale netv\u00e6rksplatform. Men hvordan appskaberne vil udnytte dette potentiale og opretholder den aktuelle popularitet af appen, ved vi endnu ikke. 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